Strategic Client Engagement* Direct innovative, outcome-focused digital marketing strategies, aligning with both B2C and B2B clients’ business goals and needs. * Foster strong client relationships through clear communication, consultative advising, and regular updates, achieving high client satisfaction. * Demonstrate big-picture thinking, recommending strategies to potentially transform businesses, with a strong emphasis on continuous learning and adaptability. Team Leadership & Results Delivery* Lead internal marketing teams to identify and meet client needs, ensuring accountability for strategy execution and reporting. * Achieve key performance indicators, including client retention, revenue growth, and 70%+ gross margin targets, while championing clients' success as a trusted advisor.

Growth & Acquisition* Achieved a 279% increase in new customers and a remarkable 225% revenue growth by implementing an omni-channel acquisition strategy during H1 2023, surpassing H2 2022 performance.* Significantly improved email revenue and email sign-up conversion rates (2% to 16% in six weeks) through highly effective testing strategies, including launching optimized automated flows and revamped sign-up units.* Generated an average of 25 new, unique Instagram, YouTube and TikTok content pieces per month from targeted micro and macro influencers by implementing a evergreen seeding/gifting campaign through GRIN and comprehensive macro flow chart to automate the day-to-day communication with creators.* Developed and executed a comprehensive paid media acquisition testing strategy, including landing pages, product offers, ad creative, and target audiences. Scaled spend based on target KPIs, leveraging an agency for execution.Retention & Customer Lifecycle Marketing* Lead retention program utilizing email marketing, CRM, customer lifecycle analytics, promotions, sales motivation, and website/social merchandising to boost customer engagement and loyalty. Resulted in a 79% increase in returning customers during H1 2023 compared to the previous period.Web Optimization / CRO* Perform detailed website audits and optimize for improved conversion rates focusing on aspects like CRO, SEO, site speed and branding opportunities. Overall website conversion rate increased by 14% in H1 2023 compared to previous period.Management & Team Development* Recruited, manage, and direct an internal team consisting of Social Media Manager, Digital Marketing Manager and Performance Designers. Oversee external agencies including paid media, web development, and Amazon agencies. Ensured seamless collaboration and alignment of objectives. Reported directly to CEO and Founders.

Business Intelligence* Leveraged data-driven insights to support the overall digital business, resulting in a quarter-over-quarter increase in online sales revenue during H2 2022 and an 11% improvement in store conversion rate. Conducted detailed performance analysis, monitored campaign goals, and devised strategic media plans, leading to an improvement in ROAS and a reduction in customer acquisition costs.Team Management* Orchestrated seamless communication and management with three digital agencies: a paid media agency, an Amazon agency, and a performance web development agency. Aligned agency efforts with business goals, provided strategic guidance.* Led and mentored an internal team of four direct reports, fostering a high-performance culture through effective leadership, coaching, and mentorship. Growth* Devised and executed innovative growth strategies for SKINN.com and Amazon, regularly reporting quarterly growth and financials to the executive team. Identified and tracked key performance indicators aligned with business forecasts, revenue goals, and income targets. Developed executive dashboards highlighting growth metrics and goals.* Implemented effective content seeding programs and conducted comprehensive testing across paid and organic channels, optimizing landing pages, offers, ad creative, copy, whitelisting, and target audiences. Achieved key performance indicators, channel-specific spend goals, and drove revenue growth through successful customer acquisition strategies.Retention* Directed digital promotion and merchandising strategies across multiple channels, including email, SMS, influencer, paid search, organic social and website. Developed omni-channel strategies aligned with business goals, increasing SKINN's awareness and sales on HSN and QVC networks.* Strategically drove the growth of email and SMS programs to enhance customer loyalty, increase subscriptions, promote repeat consumption, and foster an engaged community.

Consumer Intelligence / Analytics* Leveraged Klayvio, Shopify, GA, Triple Whale, Peel and ReCharge to develop cohort reports analyzing and outlining the economics by channel and by cohort including customer acquisition costs (CAC), CAC payback period, speed of second transaction, average revenue per user (ARPU), Lifetime Value (LTV), CAC:LTV ratio, churn rate and retention rate.* Utilized Google Search Console insights, Google Analytics and other page speed and site diagnostic tools to develop actionable CRO initiatives.* Responsible for reporting to executive team on key learnings and KPI status and working with them to develop ideal customer avatars for target acquisition personas for use in product ideation and development, campaign launch strategy and for paid media targeting.Advertising* Maintained consistent 3.15 blended ROAS across all channels (FB, Google, Bing) throughout all of 2020 + Q1 2021.* Personally planned, budgeted and implemented advertising programs with an annual blended paid budget of $600k.* Advertising efforts assisted in producing a 200+% increase in revenue Y.O.Y. and drove the acquisition of SKINN’s new target millennial customer. 68% of total sales from ads in 2020 were from new-to-file customers.Email/SMS* Created a multitude of actionable and proven convertible email segments based on attributes like LTV, returning customer rate, rate of purchase, product franchise, demographics and actions taken on site and in email.* Responsible for reporting and measuring email flow and campaign performance monthly and quarterly in order to identify key areas of opportunity such as efficacy of discount or gift offers, alignment of cross-sell product recommendations, optimal send times/days, etc.

* Worked closely with brands in the development and creation of annual and monthly digital brand strategies, e-commerce plans and corresponding paid and organic social media, influencer, Google and Amazon advertising and email programs. * Oversaw social media team and all Facebook, Instagram, Amazon, Google, and LinkedIn advertising and Google and Shopify Analytics reporting for eleven luxury lifestyle, fashion, and cosmetics brands.* Managed and created digital asset production timelines and budgets while overseeing a team of graphic designers, retouchers, video editors, copywriters, and web developers. * Managed client relations, project timeline, budget, and creative team in the production of premium web and social media assets to support the CES launch of the first-ever connected, voice activated mirror for Simple Human.* Managed client relations, budget, timeline and creative team in the development of a fully responsive website and corresponding digital marketing, advertising and influencer campaign with beauty industry icon Lipsticknick (@lipsticknick) for global makeup school and cosmetic brand Make-up Designory (MUD). The campaign effectively communicated MUD’s brand personality and industry position as a leading makeup school and boosted prospective student leads for their main campuses by 79% during the first month. Planned, implemented and managed paid social media and influencer programs that increased web traffic by 22%, student leads by 10% and resulted in a 342% ROAS from September 2018 through November 2019.

* Researched and created segmented media contact lists, drafted press releases and pitches, pitched to media for premier design and architectural firms like (fer) Studio, SFJones Architects and Willetts Design & Associates. * Assisted in the planning and implementation of a comprehensive social media and PR strategy surrounding the opening of Christopher Mercier of (fer) Studio’s premier, contemporary Italian restaurant Officine BRERA in the Arts District of downtown Los Angeles.

* Assisted Account Executives in the research, development and implementation of an aggressive media outreach strategy and Instagram influencer campaign for iconic 90’s toy company Wham-O during their official brand relaunch. Created client-facing monthly influencer performance reports. * Assisted in the arrangement and smooth facilitation of Wham-O’s feature on a KTLA morning segment and Buzzfeed’s coverage of both Gold Elements Spa in Hollywood and The Roxbury Institute in Beverly Hills. * Assisted in coordinating with attending media and influencers and with event facilitation for the opening of Hammer & Nails in West Hollywood, CA

* Collaborated directly with Founder/CEO, CMO and marketing team in the development of brand ambassador and launch concept strategies and plans and helped to create and facilitate brand partnerships with key industry influencers surrounding the global rollout of Sensu’s software in 2016. * Participated in strategic meetings between CEO and marketing team and contributed market and industry research to the creation of investor pitch decks while accompanying team during pitches in Tokyo and Los Angeles.

* Assisted in the planning, production and facilitation of press events promoting product launches and store openings for various fashion, lifestyle and beauty brands in various luxury spaces around Tokyo.* Interfaced with executives and brand ambassadors from designer fashion brands like Cartier, J.M. Weston, Gilt and Net-A-Porter as well as Japanese press and influencers before and during events to coordinate press and social media coverage.

* Instructed business English, English presentation development and US business culture in both one-on-one settings and group classes to Japanese executives from various brands including Microsoft, Toyota, Mitsubishi, Panasonic and Honda. * Assisted students in developing effective pitches and presentations using technical business jargon for use in real life business settings.

* Coordinated with US Immigration office and wrote and regulated I-20 and official U.S. government Visa documentation for international students while managing and overseeing the academic and extracurricular aspects of their international study programs.* Responsible for building and maintaining relationships with local San Francisco businesses including hotels, housing agencies, and other cooperative educational institutions. * Successfully facilitated and managed a student housing partnership with the Handlery Union Sqaure Hotel and employee language programs with Swarovski Crystal