Whether you are a startup looking to gain traction, or an established business looking for rapid scale, Growth Geeks provide the growth marketing leadership that will help you achieve your objectives. If you are looking for a fractional CMO, head of marketing, or growth leader, I'm here to help get you on the right track.With an extensive technical background, I'm proud to be a "geek." I work really well with technical founders and product teams, while keeping your sales organization happy and informed. I've got a strong track-record of success across multiple industries, including B2B SaaS, AI Tech, Automotive, and Hospitality.Together, we can build data-driven strategies that drive outstanding results.If you need added support, I'm fortunate to collaborate with a roster of marketing mad scientists, who are passionate about growth hacking, brand building, and content development. We can join you as a fractional scale-up team, and will hit the ground running while we onboard and coach a team of your own.Feel comfortable reaching out to me at any time to discuss how we can set your marketing function up for rocket ship success.

I've been proud to be an advisor to WON, a win-loss research company based north of Toronto. Female-founded, industry changing, affordable, and known for high quality interviews, WON has been turning heads with their top-tier client list and recent inclusion in Gartner's first market guide to win-loss providers.In addition to providing leadership coaching, sales support, and marketing advisory services to WON since inception, I've discovered the absolute joy of interviewing on the 6sense and dscout accounts. It has been engaging and enriching speaking to leaders throughout B2B tech about their organizations and decisions.Why do some customers love you, while others leave? There's nothing like win-loss research to surface valuable learnings that can be actioned across the company. The depth of insight from a solid win-loss research program is invaluable.These insights help companies win more deals, better understand their audience, craft higher-impact messaging, and prioritize product features.If you're curious about the benefits of implementing a win-loss program, feel comfortable reaching out at any time.

Marketing advisor for Slow Ninja, the innovative studio building Structs. Slow Ninja is one of the first game studios to specialize in leveraging blockchain technology to deliver cutting edge, skill-based gameplay, leveraging multiple chains including Bitcoin, Litecoin and Ethereum.

Promoted to CMO after a year leading Gubagoo's marketing function. Exited post-acquisition by Reynolds & Reynolds.Gubagoo is a B2B SaaS company recognized in the Deloitte Fast500. Two main products power conversational commerce between automotive dealerships and their customers: a chat product, and a full eCommerce suite, allowing vehicles to be sold end-to-end, online.In my role as Head of Marketing, and eventually as CMO, I executed a growth marketing and go-to-market strategy which increased pipeline metrics 5x within 9 months, supporting rapid growth from $30-52M ARR in a year and a half.I recruited a top-tier marketing team and implemented an operating framework from scratch, through the rapid pivots of the pandemic. I then coached these team members to successfully launch ABM (account-based marketing), growth marketing, product marketing + sales enablement, event, and brand marketing programs to provide support for the company’s overall sales and retention OKRs, with many key results exceeded.I personally developed and deployed a measurement strategy across challenging, disparate systems, to ensure proper tracking and be able to prove the ROI on our marketing spend.Through my time at Gubagoo, I enjoyed serving as a highly visible, trusted spokesperson for the organization, with numerous keynote appearances, and I wrote several extensive thought-leadership pieces and guides.After a year of trusted service and extraordinary results, I was promoted to the role of Chief Marketing Officer.

Resonate was a tech startup in the media sector, bringing personalization to news radio.As co-founder, I led the product development for this disruptive audio app, and architected the patented back-end news engine. The technology was the winner of the Media Innovation Award at StartupFest in Montreal, in 2019.Due to economic factors, we decided to secure an early exit (sale of technology and patent.)

Directed marketing and communications for one of Canada’s largest automotive dealership groups, a $1.6B company representing 23 manufacturers at 29 locations. Led a team of 24 as head of the Performance internal agency.In this role, I developed brand strategy and marketing plans, and managed a $3.5 million advertising budget. The strategy I implemented led to high-impact results. Most notably, I reduced CAC by more than $50 (22%), and contributed to strong year over year increases in sales (8-10% annually.) Under my watch, in the most competitive market in North America, five Performance dealerships achieved and maintained number one in the province in retail sales volume for their respective brands; and one dealership became number one in the country.

As an intrapreneur at Performance Auto Group, I successfully pitched, funded, and launched the creation of Zoom.ca, Canada's first website where customers could buy a car and have it delivered to their door. Due to manufacturer pressure and funding challenges, the project was sunset in October 2018 and eCommerce strategy was redirected to the Performance brand.

Kalani is the largest retreat center in Hawaiʻi, and one of the largest in the United States.As marketing leader and part of the senior management team, I developed brand strategy, strategic marketing plans, digital marketing strategy, and project rollout plans.My efforts had a transformational impact on the organization. My strategies increased occupancy from 34% to 56% within 18 months, and eventually into the mid 70s (a highly profitable range.) Simultaneously, I was able to increase RevPAR (revenue per available room) by 35%, radically transforming the organization’s financial performance.In addition to marketing, I managed non-profit operations, including Kalani's special event programs. I launched and managed three week-long festivals; wrote grant applications to secure 125K in funding, and passionately grew the festivals to become significant contributions to the community. One festival, the Puna Music Festival, grew to become the second largest festival in East Hawaiʻi.My efforts were recognized island-wide, and I was invited to serve on the board of the Big Island Visitors Bureau, contributing my marketing and communications skills for the benefit of the whole island.

In my role with CANFAR, I developed their national brand strategy, communications strategy, and marketing strategy, while leading a small team of employees and interns. During my tenure, I also led the revamp of the CANFAR website. My efforts increased online donor conversions by more than 200%, through careful web strategy, optimization, and content strategies.In concert with the rest of the management team, my strategy contributed to a 28% increase in donations year over year.I also worked hard to identify and secure key external business partner relationships, bringing marketing/ communications costs to near zero through sponsorships and donations. This included securing one of the first Google Grants in Canada to further increase traffic through search engine marketing.

My prior stint at Performance Auto Group, at the time, referred to as AutoPlanet Group and consisting of 8 dealerships at the Brampton Auto Mall, saw the leadership of a small team and strategy which built three dealerships to number one in Ontario, and one to number one in Canada.

Founded and grew a web development company focused on information and tournament management in the sport sector. Grew the business to $1M annual revenue and the team to 12, and exited with a sale to Toronto-based Firesnacks.

It was an honor to be the youngest Dean to serve in the history of the college.I led the development and delivery of the eCommerce/Web Development program, as well as the final term of their Networking program. In my role, I hired and mentored instructional staff, and taught database development as well as the capstone project as part of the program.