Drew Ford work email
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Drew Ford personal email
Drew Ford phone numbers
Data science & analytics leader with a history leading teams and projects in the marketing and advertising industry. Works effectively with clients and key stakeholders to develop analytics frameworks, design test-and-learn agendas, build predictive models for budget optimization and audience targeting, and design data products to drive business innovation and success. Experienced in leading and working directly with fortune 500 brands to plan and optimize multi-million dollar advertising budgets (HBO Max, CNN+, Goldman Sachs, Luxottica, Levi’s, Hilton, Microsoft, Staples, Estee Lauer). Detail oriented hard worker with a passion for leveraging statistics and behavioral economics to drive decision making.Skilled in statistical modeling, predictive analytics, data engineering, and programming. Strong analytics professional with a Masters degree in Statistics and a double Bachelors degree in Economics and Advertising from UNC-Chapel Hill.
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Vp, Data Strategy And AnalyticsWpromoteCary, Nc, Us
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Vp, Data Strategy & AnalyticsWpromote Feb 2023 - PresentEl Segundo, Ca, Us• Developed a comprehensive suite of data science and AI tools for Wpromote's analytics platform, enhancing marketing insights, automation, and optimization.• Led a diverse team of over 50 data scientists, strategists, engineers, and analysts, successfully serving 40+ enterprise clients.• Established a strategic vision for the team and product innovation, creating a delivery roadmap that resulted in a 50% increase in team profitability.
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Sr. Director, Marketing ScienceWpromote Nov 2021 - Sep 2023El Segundo, Ca, Us• Lead a team of data scientists and data analysts to build and deliver innovative data and machine learning solutions across the agency's enterprise accounts.• Define the vision and roadmap for marketing analytics in close partnership with media strategy and agency leadership
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Director, Data SolutionsWpromote Jan 2021 - Nov 2021El Segundo, Ca, Us• Lead the analytics engagement and strategy on the HBO Max business directly contributing to the growth team over-achieving their new subscriber goals and forecasts in 2021.• Expanded and lead Wpromote’s analytics engagement with WarnerMedia to lead the data strategy for CNN+, DC Comics, and HBO worldwide.• Built a high velocity budget optimization (MMM), forecasting, and measurement tool and scaled across the agency’s enterprise accounts for data driven campaign optimization.• Developed a consulting framework to align internal HBO client stakeholders around a shared data & analytics strategy and data science model deployment.
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Sr. Director, Data ScienceIprospect Jun 2019 - Jan 2021London, Gb• Develop and lead a team of data scientists to build data products and predictive models, design analytics strategies, and automate optimization and insights across twenty different client accounts.• Responsible for driving agency and industry innovation for client performance forecasting, scenario planning and budgeting, custom audience clustering, lifetime value modelling, creative optimization, attribution, and testing.• Built an automated-forecasting framework and code base used to manage weekly spend and demand forecasting across 20+ clients and 100+ marketing channels based on an ensemble of time series models approach.• Drives analytics in new business, pitches, and client discovery meetings. -
Director, Data ScienceIprospect Aug 2018 - Jun 2019London, Gb• Designed custom ML propensity models and data science pipelines to score client audiences and customers, and algorithmically adjust campaign bids and budgets against audience cohorts based on relative mean comparison tests leading to 35%+ increase in audience efficiency.• Develop and lead analysts in the development of, mixed-effects regression marketing mix models in R and Python to understand clients’ true media contributions.• Create a custom R-based media optimization tool for a client, utilizing gradient-based and evolutionary algorithms, to achieve projected sales increases of $20M+.
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Associate Director Of Data ScienceIprospect Apr 2017 - Aug 2018London, Gb• Leveraged econometric and machine learning techniques to gain insights of consumer journeys and create unique attribution models to assess the true value of marketing tactics.• Worked with clients to translate business and marketing goals into analytics roadmaps designed to innovate client’s business, exceed their goals, and improve campaign performance.
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Data Science ManagerIprospect Sep 2015 - Apr 2017London, Gb• Lead the analytics engagement on Staples and Luxottica business’ accounting for $400M+ in media spend across 5 brands and 10 lines of business. Responsible on both accounts for setting up, strategically consulting, and utilizing third party multi-touch attribution tools (VisualIQ, Convertro) to optimize campaigns and media spend resulting in 25%+ increase in both online and offline conversions.
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Marketing AnalystIprospect May 2013 - Sep 2015London, Gb• Developed custom media attribution and scoring models for clients built off of DoubleClick cookie path data.• Prepared weekly reporting, dashboards, insights, and recommendations for campaign improvements across 5 clients.
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Digital Media InternRockett Interactive, Inc. May 2012 - Apr 2013• Provided assistance in the operation of large accounts including Lawn Doctor, Johnston and Murphy, The Body Shop, Hanes, and Duke Nursing• Used DFA to create and update daily reports in order to gain deeper insights into campaign performance and for delivery to clients• Performed analysis to optimize campaign performance• Maintained and updated CSE feeds• Implemented changes to SEM campaigns• Work extensively in excel to build and update spreadsheets to report data and campaign results to clients• Trained in DART Search/Ad Words to create and optimize PPC campaigns
Drew Ford Skills
Drew Ford Education Details
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North Carolina State UniversityStatistics -
University Of North Carolina At Chapel HillEconomics
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North Carolina State UniversityComputer Science
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University Of North Carolina At Chapel HillAdvertising In The School Of Journalism And Mass Communication
Frequently Asked Questions about Drew Ford
What company does Drew Ford work for?
Drew Ford works for Wpromote
What is Drew Ford's role at the current company?
Drew Ford's current role is VP, Data Strategy and Analytics.
What is Drew Ford's email address?
Drew Ford's email address is ut****@****uth.net
What is Drew Ford's direct phone number?
Drew Ford's direct phone number is +181762*****
What schools did Drew Ford attend?
Drew Ford attended North Carolina State University, University Of North Carolina At Chapel Hill, North Carolina State University, University Of North Carolina At Chapel Hill.
What skills is Drew Ford known for?
Drew Ford has skills like Google Analytics, Data Analysis, Google Adwords, Online Advertising, Advertising, Microsoft Office, Market Analysis, Microsoft Excel, Web Analytics, Predictive Modeling, R, Regression Models.
Who are Drew Ford's colleagues?
Drew Ford's colleagues are Isabelle Legan, Galina Harrison, Pat Howard, Jon Tyler Capezzuto, Katherine Sanders, Steven Brittain, Aerin Reed.
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