Director Of Digital & Performance Analytics
CurrentBringing digital strategy and analytics together to analyze data, identify trends, and create strategies to improve business performance. Work with key stakeholders to provide data visualizations, analytics, and reporting to drive strategic business decisions and align solutions with business initiatives. Analyze data from analytics dashboards to create strategies, proof of results, and proof for pivoting or altering campaigns. Monitor and identify key performance indicators (KPIs) as well as build full customer journey measurement plans.