Drew Hack Email & Phone Number

Greater Minneapolis-St. Paul Area

www.the-aha-group.com TAG, is a Minneapolis based brand consultancy that utilizes a host of local and national talent to solve business challenges through communications that are grounded in key consumer and category insights.From strategic white papers and core brand architecture development to archetype exploration and 360 campaigns that employ paid, shared, earned and owned media, TAG provides custom solutions to each client and their specific business need.

Greater Minneapolis-St. Paul Area

One of eleven Board Members committed to supporting the growth and direction of Surly Brewing Company. While day-to-day operations are led by Surly Brewing’s chief executive officer (CEO), and senior management team, the Board-CEO relationship is a collaborative partnership. Each Board Member is responsible to apply individual experience from disparate and diverse industries to navigate organizational opportunities. Board Members provide perspective, insight and steering support that elevates organizational stability, vision and long-term growth.

Greater Minneapolis-St. Paul Area

Brand Communications-Amplified, implemented, managed and measured a fully integrated communication strategy that considered prior limitations and weaknesses while leveraging new initiatives consistent with operational extensions including new destinations, vacation growth, and zero sum, co-branded partner marketing.CRM/Loyalty-Brokered, negotiated and launched a co-branded Visa loyalty travel card that added deeper value to passenger flying base and drove an additional $2MM in revenue to the bottom line through acquisition bonus and basis point return.

Greater Minneapolis-St. Paul Area

Brand Strategy-First 60 days- Developed and presented a Key Discovery deck that included SWOT analysis, competitive overview, category trends, market situation analysis, target analysis using secondary category research and primary, qualitative customer research utilizing loyalists and rejecters of the brand.-Implemented, managed and measured a fully integrated communication strategy informed by the Key Discovery deck where paid, shared, earned and owned media worked in concert with promotional sales messaging to deliver specific KPI and ancillary revenue to the airline.CRM/Loyalty-Integral part of a select 4 person team tasked with redefining and reinventing a dated and economically taxing program.-Collaborated with every corporate department to test, vet and gather implications and impact on organization and customer base to ensure a win for all.-Remodeled and developed a fully intergraded, category differentiating loyalty program that brought true value to passenger base and added revenue to the bottom line while changing perception around the program and the airline.-Structured, built and implemented an in house, rewards call center to manage and handle the needs of our most frequent traveling base.Sales-Responsible for growing corporate partners, travel agent relationships and OTA partnerships while expanding vacation offerings.

Minneapolis

AHA Ideas, LLC. is a marketing and advertising consultancy based in Minneapolis, MN that provides strategic insight, team leadership and agency acquisition services.

Key Responsibilities:As one of seven Sr Partners, Drew was responsible for collaboration within that managment team to provide support of day-to-day operations and managment of the agency.Key account responsibilities: Harley-Davidson, Jack Links, Briggs & Stratton, Kellogg School of Managment, First Energy

Management responsibilities included: Nestle. Nike Bauer. Fifth Third Bank.

Management responsibilities included: Nestle Purina. Nuveen Investments. NYSE. Men's Journal.

Jacksonville, Florida Area

Managment Responsibilities Include: ACUVUE Brand Contact Lenses.

Greater Chicago Area

VW, Sears Card Marketing

Greater Minneapolis-St. Paul Area

Education record

Education record