Drew Hack

Drew Hack Email and Phone Number

Founder at TAG @ The AHA Group
minneapolis, minnesota, united states
Drew Hack's Location
Minneapolis, Minnesota, United States, United States
Drew Hack's Contact Details
About Drew Hack

Marketing and advertising veteran with a passion for developing consumer based strategic insights and leveraging them through creativity.Strength in assembling, developing and leading multi-disciplinary teams to deliver results through a collaborative process.

Drew Hack's Current Company Details
The AHA Group

The Aha Group

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Founder at TAG
minneapolis, minnesota, united states
Website:
the-aha-group.com
Employees:
1
Drew Hack Work Experience Details
  • The Aha Group
    Founder
    The Aha Group Aug 2015 - Present
    Greater Minneapolis-St. Paul Area
    www.the-aha-group.com TAG, is a Minneapolis based brand consultancy that utilizes a host of local and national talent to solve business challenges through communications that are grounded in key consumer and category insights.From strategic white papers and core brand architecture development to archetype exploration and 360 campaigns that employ paid, shared, earned and owned media, TAG provides custom solutions to each client and their specific business need.
    View
  • Surly Brewing Co.
    Board Member
    Surly Brewing Co. Jan 2017 - Present
    Greater Minneapolis-St. Paul Area
    One of eleven Board Members committed to supporting the growth and direction of Surly Brewing Company. While day-to-day operations are led by Surly Brewing’s chief executive officer (CEO), and senior management team, the Board-CEO relationship is a collaborative partnership. Each Board Member is responsible to apply individual experience from disparate and diverse industries to navigate organizational opportunities. Board Members provide perspective, insight and steering support that elevates organizational stability, vision and long-term growth.
    View
  • Sun Country Airlines
    Vp Marketing
    Sun Country Airlines Jul 2014 - Aug 2015
    Greater Minneapolis-St. Paul Area
    Brand Communications-Amplified, implemented, managed and measured a fully integrated communication strategy that considered prior limitations and weaknesses while leveraging new initiatives consistent with operational extensions including new destinations, vacation growth, and zero sum, co-branded partner marketing.CRM/Loyalty-Brokered, negotiated and launched a co-branded Visa loyalty travel card that added deeper value to passenger flying base and drove an additional $2MM in revenue to the bottom line through acquisition bonus and basis point return.
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  • Sun Country Airlines
    Director Sales & Marketing
    Sun Country Airlines Jul 2012 - Jul 2014
    Greater Minneapolis-St. Paul Area
    Brand Strategy-First 60 days- Developed and presented a Key Discovery deck that included SWOT analysis, competitive overview, category trends, market situation analysis, target analysis using secondary category research and primary, qualitative customer research utilizing loyalists and rejecters of the brand.-Implemented, managed and measured a fully integrated communication strategy informed by the Key Discovery deck where paid, shared, earned and owned media worked in concert with promotional sales messaging to deliver specific KPI and ancillary revenue to the airline.CRM/Loyalty-Integral part of a select 4 person team tasked with redefining and reinventing a dated and economically taxing program.-Collaborated with every corporate department to test, vet and gather implications and impact on organization and customer base to ensure a win for all.-Remodeled and developed a fully intergraded, category differentiating loyalty program that brought true value to passenger base and added revenue to the bottom line while changing perception around the program and the airline.-Structured, built and implemented an in house, rewards call center to manage and handle the needs of our most frequent traveling base.Sales-Responsible for growing corporate partners, travel agent relationships and OTA partnerships while expanding vacation offerings.
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  • Aha Ideas, Llc
    Owner
    Aha Ideas, Llc Aug 2011 - Jul 2012
    Minneapolis
    AHA Ideas, LLC. is a marketing and advertising consultancy based in Minneapolis, MN that provides strategic insight, team leadership and agency acquisition services.
  • Carmichael Lynch
    Director Of Client Integration, Senior Partner
    Carmichael Lynch Aug 2008 - Jul 2011
    Key Responsibilities:As one of seven Sr Partners, Drew was responsible for collaboration within that managment team to provide support of day-to-day operations and managment of the agency.Key account responsibilities: Harley-Davidson, Jack Links, Briggs & Stratton, Kellogg School of Managment, First Energy
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  • Olson
    Account Director, Vice President
    Olson Aug 2007 - Jul 2008
    Management responsibilities included: Nestle. Nike Bauer. Fifth Third Bank.
    View
  • Fallon
    Account Director
    Fallon Jul 2003 - Aug 2007
    Management responsibilities included: Nestle Purina. Nuveen Investments. NYSE. Men's Journal.
    View
  • St. John & Partners
    Acct Sup
    St. John & Partners 2002 - 2003
    Jacksonville, Florida Area
    Managment Responsibilities Include: ACUVUE Brand Contact Lenses.
    View
  • Euro Rscg
    Account Manager
    Euro Rscg Jun 1998 - Sep 2002
    Greater Chicago Area
    VW, Sears Card Marketing
    View
  • Quality Bicycle Products
    Sales
    Quality Bicycle Products 1995 - 1998
    Greater Minneapolis-St. Paul Area
    View

Drew Hack Skills

Strategy Marketing Integrated Marketing Advertising Brand Development Interactive Marketing Leadership Cross Functional Team Leadership Digital Marketing Digital Strategy Marketing Communications Creative Strategy Marketing Strategy Social Media Marketing Team Leadership Brand Management Sales Business Strategy Brand Architecture Online Advertising Mobile Marketing

Drew Hack Education Details

Frequently Asked Questions about Drew Hack

What company does Drew Hack work for?

Drew Hack works for The Aha Group

What is Drew Hack's role at the current company?

Drew Hack's current role is Founder at TAG.

What is Drew Hack's email address?

Drew Hack's email address is dr****@****eas.biz

What is Drew Hack's direct phone number?

Drew Hack's direct phone number is +161232*****

What schools did Drew Hack attend?

Drew Hack attended Iowa State University, Orono High School.

What skills is Drew Hack known for?

Drew Hack has skills like Strategy, Marketing, Integrated Marketing, Advertising, Brand Development, Interactive Marketing, Leadership, Cross Functional Team Leadership, Digital Marketing, Digital Strategy, Marketing Communications, Creative Strategy.

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