Working with startups and SMB companies to grow through intelligent paid advertising.

Driving paid search revenue and leads for International brands:Mountain Equipment COOP• Increased Paid Search ROI by 100% in a few months• Paid Search revenue increased 300% YOY from 2015 to 2016• Ran a highly effective and profitable Christmas Display campaignCriteo• Launched in 30 countries, in 10 languages • Increased conversion 600%, while reducing CPA 35%Safariland• 300% increase in profit and 50% increase in revenue, under the same spendSeneca College• Restructured their AdWords account in 2014• 80% Increase in leads, at a 26% reduction in CPA• Resulted in a dramatic increase in applications, at relatively the same spendQueen's University - Smith Business School• Increased paid search conversions by 50% for the MBA program• Launched a successful re-brand of Queen's Business SchoolSprott Shaw College• Highest conversion year in 2016, under reduced paid search budgets

Developing and executing digital strategies that drive leads and revenue for North American clients.

Kanetix.ca, InsuranceHotline.com, RateSupermarket.ca, KTX Brokers• Kanetix is a collection of brands providing web-based financial services & insurance comparison • Responsible for managing paid traffic sources across brands ($2m spend): (Adwords, Bing, Yahoo!, DBM, GDN, Facebook, Twitter, AOL)• Collaborate with a team of PPC Specialists, Optimization Specialists, and Designers to increase quality traffic and user engagement on site• Data driven approach utilized to understand attribution modelling, lifetime value, and to optimize ad spend to maximum ROI and revenue• Responsible for establishing multi-layered re-targeting strategy, along with comprehensive display advertising across digital ad networks• Increased mortgage paid traffic: ROI by 500%, revenue by 40%• Optimized car insurance paid traffic: ROI by 85%, revenue by 25%

Presented on Google Ads Structure

• RMF Design provides electronic engineering and design services in Canada• Grew client leads by cultivating RMF’s digital presence through the effective utilization of paid traffic, display, SEO, and social media strategies• Replaced tradeshows with digital, as the #1 marketing revenue source• Paid traffic now brings in multi million dollar client lead sources for RMF

• Hired on a consulting contract to restructure the Adwords accounts of PHD's UK client: Littlewoods & Very/Shopdirect ($20m+ annual spend)• Developed and implemented a strategic re-organization of accounts, campaigns, and adgroups utilizing historical (keyword) revenue data

• Shiply is a transportation auction site, similar to eBay, for the transport of goods across the EU (cars, motorbikes, furniture, removals etc.)• Oversaw the growth and maintenance of digital advertising campaigns in the UK, Germany, France, Spain, Italy, and Russia (in multiple languages)• Trained German, French, Spanish, and Russian Country Managers on major PPC platforms and web analytics interfaces (Adwords, Bing, Google Analytics)

• Managed Google Adwords/Yahoo SEM accounts from 2005 to 2009• Wrote complex SQL queries for the marketing and finance departments• Completed three years of web consulting work after full-time employment