Oversaw marketing strategy that helped increase new monthly recurring revenue by 172% over 24 months. Implemented a value-driven email marketing strategy that increased average open rates by 158% and average clickthrough rates by 1497% from 2016 to 2019. • Develop strategy and branding for marketing initiatives• Plan and execute marketing campaigns across multiple channels, including email, disruptive mail, events, and webinars.• Oversee content strategy, content creation, and video production• Manage marketing automation systems and analyze data• Develop and maintain company branding• Manage communications initiatives for current clients

Developed a content production strategy and launched a weekly video webseries with 32 episodes aired in 2015.• Wrote, produced, and edited video content• Wrote and edited copy for marketing collateral• Assisted with planning, logistics, and execution for marketing campaigns

• Wrote and edited weekly newsletters, advertising and public relations copy, press releases, website content, film synopses, and marketing materials• Developed and edited promotional video miniseries • Managed web store inventory and customer service

• Wrote and/or edited all creative content, including press releases, promotional materials, marketing campaign reports, proposals, Bully! Pulpit Books manuscripts, and web copy• Designed interior layout and typography for "Bob Dylan: A Spiritual Life" and "Rock Gets Religion"• Edited video, including promotional trailer for Reagan: The Movie, celebrity and author interviews for The Bully! Pulpit Show, and commercials for Bully! Pulpit Books