Drew Macpherson

Drew Macpherson Email and Phone Number

Director of Product Strategy @ Identity Digital Inc.
Halifax Regional Municipality, NS, CA
Drew Macpherson's Location
Halifax, Nova Scotia, Canada, Canada
Drew Macpherson's Contact Details

Drew Macpherson personal email

Drew Macpherson phone numbers

About Drew Macpherson

I started my professional career as a Transcript Editor for low budget how to videos. Today, I am a Director of Product Strategy where I help to discover value and optimize revenue across a 270+ Top Level Domain (TLD) product line. As my wife has joked, I am the digital equivalent of the person who started in the mail room and worked their way up. In each step on my career path, I have focused on asking critical questions, driving results and educating myself on the nuances of my industry. It's my relentless curiosity that has allowed me to succeed in a variety of analytic and pricing related roles.I’ve delivered over $20MM+ in incremental revenue by developing unique analytic frameworks that uncover low risk opportunities. In recent years, my focus has been on scaling price optimizations using best in class ML models and techniques.Along the way I had the opportunity to teach English in South Korea, which was an incredibly rewarding role. My high school 'dream job' was to one day be a professor, and I remain committed to teaching and helping others understand complex subjects.

Drew Macpherson's Current Company Details
Identity Digital Inc.

Identity Digital Inc.

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Director of Product Strategy
Halifax Regional Municipality, NS, CA
Drew Macpherson Work Experience Details
  • Identity Digital Inc.
    Director Of Product Strategy
    Identity Digital Inc.
    Halifax Regional Municipality, Ns, Ca
  • Identity Digital Inc.
    Director Of Product Strategy
    Identity Digital Inc. Jul 2023 - Present
  • Identity Digital Inc.
    Senior Product Manager
    Identity Digital Inc. Jan 2022 - Jul 2023
    - Launched ML price engine which predicts optimal product and promotional pricing across entire product line and distribution channel- Designed NLP system for the ongoing identification of premium domain assets
  • Donuts Inc.
    Senior Pricing Manager, Data Science
    Donuts Inc. May 2019 - Jan 2022
    Remote
    - Set the optimum price for Donuts 240+ TLD Products - Prepare regular updates on key objectives for the executive team - Provide ad hoc data analysis support to multiple working groups- Define data architectures for streamlined analysis and reporting- Create unique analytic frameworks to quantify the impact of various business initiatives
  • Donuts Inc.
    Senior Sales Operations And Analytics Manager
    Donuts Inc. Oct 2017 - May 2019
    Remote
    - Work directly with our SVP of Sales to set long term revenue goals - Provide in-depth reporting on lead and sales flow for executive team - Create PRDs for custom tools to assist sales efforts- Prioritize and respond to ad-hoc requests and produce reports when appropriate- Participate in Product development by creating data-driven market and revenue opportunities
  • Rightside
    Research Manager, Premium Domains
    Rightside Mar 2015 - Sep 2017
    Kirkland
    - Manage our portfolio of more than 1MM Premium domains - Work directly with executive team on annual project plans and priorities- Establish revenue targets for TLD promotions and launches- Analyze and segment Premium domain customers for targeted marketing campaigns- Develop data models showing trends in domains registration records- Explore and clean data sets to mine valuable leads for sales - Work with our BI Group to turn common data requests into automated… Show more - Manage our portfolio of more than 1MM Premium domains - Work directly with executive team on annual project plans and priorities- Establish revenue targets for TLD promotions and launches- Analyze and segment Premium domain customers for targeted marketing campaigns- Develop data models showing trends in domains registration records- Explore and clean data sets to mine valuable leads for sales - Work with our BI Group to turn common data requests into automated reports - Create custom reports from search records to highlight popular domains for Sales and BD- Write unique content for our company's blog Show less
  • Rightside
    Sr. Research Analyst, Premium Domains
    Rightside Sep 2014 - Mar 2015
    Kirkland
    - Finalize prices for O&O Top Level Domain premium name inventories- Use existing data to identify partnership and sales opportunities for business development- Create models for analyzing past TLD performance and future revenue potential- Identify trends in market and registration behavior for business development and sales teams
  • Demand Media
    Research Analyst, Premium Domains
    Demand Media Mar 2013 - Aug 2014
    - Create premium domain inventory profiles that outline high-value terms and market verticals- Perform in-depth research to create premium name inventory lists for our O&O TLDs (Top Level Domains)- Create rules and metadata to accurately price our domain name inventory- Leverage existing data sources to evaluate the price of specific words/strings in the context of a particular TLD
  • Demand Media
    R&D Analyst
    Demand Media Apr 2010 - Mar 2013
    - Developed a rules based system that accurately classified the meaning and intent of online comments - Built a framework for matching related content and articles across a variety of websites- Created specialized content for prototype mobile applications- Recorded and analyzed traffic/search data for a variety of our O&O websites- Regularly performed QA on our largest O&O websites to discover technical problems
  • Demand Media
    Content Editor, Partner Content
    Demand Media Sep 2009 - Apr 2010
    - Created video series proposals for third-party clients- Scheduled video productions with freelance filmmakers and experts - Managed our video assets and ensured proper delivery to our clients
  • Demand Media
    Video Qa And Transcription Manager
    Demand Media May 2008 - Sep 2009
    Austin, Texas Area
    - Managed community of 100+ freelance transcribers and 25+ video QA testers- Edited completed transcripts for accuracy - Created comprehensive rules and guidelines for proper transcription and video QA - Provided proactive feedback to the freelance community to minimize errors and increase acceptance rates- Uploaded 2000 video clips a month using our custom Video Asset Management software
  • Wsi Korea, Inc
    English Teacher
    Wsi Korea, Inc Nov 2005 - Apr 2008
    Seoul, Korea
    - Taught students aged 18-60 in the proper use of English- Created teaching materials for large groups covering a variety of topics including business, slang, entertainment, etc.- Edited students' written materials and provided individual feedback after each lesson
  • Brun-Way Highway Operations, Inc.
    Payment Approval Administrator
    Brun-Way Highway Operations, Inc. Mar 2005 - Nov 2005
    Fredericton, Nb, Ca
    - Issued Payment Approval forms for received goods and work completed related to the highway project- Created construction update reports for the Lead Project Manager- Worked closely with the Lead Project Engineers to verify the contents of shipments valued over $100,000
  • Ups Canada
    Brokerage Rater
    Ups Canada Mar 2004 - Mar 2005
    Fredericton, Nb, Ca
    - Assessed duties and taxes on material shipments entering Canada from international origins - Managed special accounts which imported high value shipments in excess of $10,000 per shipment

Drew Macpherson Skills

Data Analysis Data Management Data Cleaning Microsoft Excel Analytics Inventory Valuation Product Innovation Product Development Quality Assurance Microsoft Office Philosophy Teaching Data Entry Sql

Drew Macpherson Education Details

Frequently Asked Questions about Drew Macpherson

What company does Drew Macpherson work for?

Drew Macpherson works for Identity Digital Inc.

What is Drew Macpherson's role at the current company?

Drew Macpherson's current role is Director of Product Strategy.

What is Drew Macpherson's email address?

Drew Macpherson's email address is dr****@****ail.com

What is Drew Macpherson's direct phone number?

Drew Macpherson's direct phone number is (425) 298*****

What schools did Drew Macpherson attend?

Drew Macpherson attended St. Thomas University (Ca), Penn State University.

What skills is Drew Macpherson known for?

Drew Macpherson has skills like Data Analysis, Data Management, Data Cleaning, Microsoft Excel, Analytics, Inventory Valuation, Product Innovation, Product Development, Quality Assurance, Microsoft Office, Philosophy, Teaching.

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