Drew Macpherson
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Drew Macpherson Email & Phone Number

Director of Product Strategy at Identity Digital Inc.
Location: Halifax, Nova Scotia, Canada 14 work roles 2 schools
1 phone found area 425 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Director of Product Strategy
Location
Halifax, Nova Scotia, Canada

Who is Drew Macpherson? Overview

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Drew Macpherson is listed as Director of Product Strategy at Identity Digital Inc., based in Halifax, Nova Scotia, Canada. AeroLeads shows phone signal with area code 425 and a matched LinkedIn profile for Drew Macpherson.

Drew Macpherson previously worked as Senior Product Manager at Identity Digital Inc. and Senior Pricing Manager, Data Science at Donuts Inc.. Drew Macpherson holds Bachelor Of Arts (Ba), Philosophy And Anthropology, 3.7 from St. Thomas University (Ca).

Company email context

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Identity Digital Inc.

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Profile bio

About Drew Macpherson

I started my professional career as a Transcript Editor for low budget how to videos. Today, I am a Director of Product Strategy where I help to discover value and optimize revenue across a 270+ Top Level Domain (TLD) product line. As my wife has joked, I am the digital equivalent of the person who started in the mail room and worked their way up. In each step on my career path, I have focused on asking critical questions, driving results and educating myself on the nuances of my industry. It's my relentless curiosity that has allowed me to succeed in a variety of analytic and pricing related roles.I’ve delivered over $20MM+ in incremental revenue by developing unique analytic frameworks that uncover low risk opportunities. In recent years, my focus has been on scaling price optimizations using best in class ML models and techniques.Along the way I had the opportunity to teach English in South Korea, which was an incredibly rewarding role. My high school 'dream job' was to one day be a professor, and I remain committed to teaching and helping others understand complex subjects.

Listed skills include Data Analysis, Data Management, Data Cleaning, Microsoft Excel, and 10 others.

Current workplace

Drew Macpherson's current company

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Identity Digital Inc.
Identity Digital Inc.
Director of Product Strategy
Halifax Regional Municipality, NS, CA
AeroLeads page
14 roles

Drew Macpherson work experience

A career timeline built from the work history available for this profile.

Senior Product Manager

- Launched ML price engine which predicts optimal product and promotional pricing across entire product line and distribution channel- Designed NLP system for the ongoing identification of premium domain assets

Jan 2022 - Jul 2023

Senior Pricing Manager, Data Science

Remote

- Set the optimum price for Donuts 240+ TLD Products - Prepare regular updates on key objectives for the executive team - Provide ad hoc data analysis support to multiple working groups- Define data architectures for streamlined analysis and reporting- Create unique analytic frameworks to quantify the impact of various business initiatives

May 2019 - Jan 2022

Senior Sales Operations And Analytics Manager

Remote

- Work directly with our SVP of Sales to set long term revenue goals - Provide in-depth reporting on lead and sales flow for executive team - Create PRDs for custom tools to assist sales efforts- Prioritize and respond to ad-hoc requests and produce reports when appropriate- Participate in Product development by creating data-driven market and revenue opportunities

Oct 2017 - May 2019

Research Manager, Premium Domains

Kirkland

- Manage our portfolio of more than 1MM Premium domains - Work directly with executive team on annual project plans and priorities- Establish revenue targets for TLD promotions and launches- Analyze and segment Premium domain customers for targeted marketing campaigns- Develop data models showing trends in domains registration records- Explore and clean data sets to mine valuable leads for sales - Work with our BI Group to turn common data requests into automated… Show more - Manage our portfolio of more than 1MM Premium domains - Work directly with executive team on annual project plans and priorities- Establish revenue targets for TLD promotions and launches- Analyze and segment Premium domain customers for targeted marketing campaigns- Develop data models showing trends in domains registration records- Explore and clean data sets to mine valuable leads for sales - Work with our BI Group to turn common data requests into automated reports - Create custom reports from search records to highlight popular domains for Sales and BD- Write unique content for our company's blog Show less

Mar 2015 - Sep 2017

Sr. Research Analyst, Premium Domains

Kirkland

- Finalize prices for O&O Top Level Domain premium name inventories- Use existing data to identify partnership and sales opportunities for business development- Create models for analyzing past TLD performance and future revenue potential- Identify trends in market and registration behavior for business development and sales teams

Sep 2014 - Mar 2015

Research Analyst, Premium Domains

- Create premium domain inventory profiles that outline high-value terms and market verticals- Perform in-depth research to create premium name inventory lists for our O&O TLDs (Top Level Domains)- Create rules and metadata to accurately price our domain name inventory- Leverage existing data sources to evaluate the price of specific words/strings in the context of a particular TLD

Mar 2013 - Aug 2014

R&D Analyst

- Developed a rules based system that accurately classified the meaning and intent of online comments - Built a framework for matching related content and articles across a variety of websites- Created specialized content for prototype mobile applications- Recorded and analyzed traffic/search data for a variety of our O&O websites- Regularly performed QA on our largest O&O websites to discover technical problems

Apr 2010 - Mar 2013

Content Editor, Partner Content

- Created video series proposals for third-party clients- Scheduled video productions with freelance filmmakers and experts - Managed our video assets and ensured proper delivery to our clients

Sep 2009 - Apr 2010

Video Qa And Transcription Manager

Austin, Texas Area

- Managed community of 100+ freelance transcribers and 25+ video QA testers- Edited completed transcripts for accuracy - Created comprehensive rules and guidelines for proper transcription and video QA - Provided proactive feedback to the freelance community to minimize errors and increase acceptance rates- Uploaded 2000 video clips a month using our custom Video Asset Management software

May 2008 - Sep 2009

English Teacher

Wsi Korea, Inc

Seoul, Korea

- Taught students aged 18-60 in the proper use of English- Created teaching materials for large groups covering a variety of topics including business, slang, entertainment, etc.- Edited students' written materials and provided individual feedback after each lesson

Nov 2005 - Apr 2008

Payment Approval Administrator

Brun-Way Highway Operations, Inc.

Fredericton, Nb, Ca

- Issued Payment Approval forms for received goods and work completed related to the highway project- Created construction update reports for the Lead Project Manager- Worked closely with the Lead Project Engineers to verify the contents of shipments valued over $100,000

Mar 2005 - Nov 2005

Brokerage Rater

Ups Canada

Fredericton, Nb, Ca

- Assessed duties and taxes on material shipments entering Canada from international origins - Managed special accounts which imported high value shipments in excess of $10,000 per shipment

Mar 2004 - Mar 2005
2 education records

Drew Macpherson education

Bachelor Of Arts (Ba), Philosophy And Anthropology, 3.7

Activities and Societies: - Graduated with First Class Honours in Philosophy- Student representative on the New Brunswick Archaeology.

FAQ

Frequently asked questions about Drew Macpherson

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What company does Drew Macpherson work for?

Drew Macpherson works for Identity Digital Inc..

What is Drew Macpherson's role at Identity Digital Inc.?

Drew Macpherson is listed as Director of Product Strategy at Identity Digital Inc..

What is Drew Macpherson's phone number?

AeroLeads has found 1 phone signal(s) with area code 425 for Drew Macpherson at Identity Digital Inc..

Where is Drew Macpherson based?

Drew Macpherson is based in Halifax, Nova Scotia, Canada while working with Identity Digital Inc..

What companies has Drew Macpherson worked for?

Drew Macpherson has worked for Identity Digital Inc., Donuts Inc., Rightside, Demand Media, and Wsi Korea, Inc.

How can I contact Drew Macpherson?

You can use AeroLeads to view verified contact signals for Drew Macpherson at Identity Digital Inc., including work email, phone, and LinkedIn data when available.

What schools did Drew Macpherson attend?

Drew Macpherson holds Bachelor Of Arts (Ba), Philosophy And Anthropology, 3.7 from St. Thomas University (Ca).

What skills is Drew Macpherson known for?

Drew Macpherson is listed with skills including Data Analysis, Data Management, Data Cleaning, Microsoft Excel, Analytics, Inventory Valuation, Product Innovation, and Product Development.

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