- Manage a diverse roster of both widely known and up and coming recording and touring artists in all aspects of business affairs such as tour and album marketing, sales, radio promotion, distribution agreements, merchandise, and production- Oversee booking and marketing for 300+ shows per year; venues range from clubs to arenas to major festivals (U.S. and International)-Oversee all aspects of merchandising for both e-commerce and touring including design, production, and fulfillment- Activate national tour campaigns through local media and press by coordinating with promoters in multiple markets- Coordinate with record label to develop strategic marketing campaigns for album releases- Maintain relationships and communication with local promoters to ensure proper and effective marketing of each show on tours- Broker sponsorships and promotional partnerships with major brands such as Heineken, Southern Comfort, Jim Beam, Vans, and Energizer- Execute content for artists across all social media platforms to bolster engagement with the artist and their fans- Daily tracking, optimization, and analysis of ticket sales, tour pacing, merchandise sales, and website / social media analytics- Determine and execute tour logistics to establish tour routes, confirm transportation of all parties, equipment, merchandise, and hiring crew- Forecast and control budget tour expenses, and settle tour finances for Profit and Loss analysis - Distribution of approved artist creative and marketing assets

-Assisted booking staff in procuring talent for venues such as The Greek Theatre (Los Angeles) and Santa Barbara Bowl- Generated ticket scalings and researched ticket price sustainability in particular markets- Generated performance offers for artists- Processed artist, venue, and co-promote contractual agreements- Researched and projected show expenses- Maintained venue calendars as well as placed and logged outside venue holds- Assisted in creating marketing budgets and advertising plans