Drew Jackson Email & Phone Number

Bend, Oregon, United States

Truckee, California, United States

• Manage marketing and communications functions, including guest and media relations, brand integrity, strategic communication tactics, product development and sales. Staff of five.
• Differentiated the resort with an “uncrowded experience” brand narrative; limited ticket and pass sales to create scarcity of product, higher demand and 15% YOY yield growth
• Pivoted from predominant sales messaging to more compelling content in targeted email communications, resulting in a 10% increase in email open rates YOY
• Increased event engagement; “Poker Run” participation increased by 400% (2019 to 2022)
• Elevated the content of the Villager Insider email newsletter, sent twice-monthly to Village community owners, raising open rates to 70% and driving participation in Village activities
• Maintained communications calendar to guide the team in photo/video gathering priorities

Bend, Oregon, United States

• Member of the executive leadership team, reporting directly to the president and general manager. Led the marketing, communications, events, and I.T. functions along with all product sales strategies. Staff of 15, five.
• Grew winter ski visits by 14%, over three years, while also achieving a 14% yield-per-visit revenue growth
• Between 2016 and 2019, grew winter season pass revenue by 55%
• Grew summer bike visits by 132%, from 2016 to 2019
• Managed $1.6 million in operating expenses to within 1% variance to budget
• Launched “Outplay 365” subscription pass product, converting 650 single-activity guests into multi-activity loyalists with a 20% higher yield

Tannersville, Pennsylvania, United States

• Member of senior leadership team overseeing product strategy, email marketing, customer database management, guest survey program, and call center. Staff of six.
• Achieved record holiday gift card sales of $200,000 from e-mail campaign, far exceeding the $75,000 revenue target
• Deployed personalized email campaign with unique redemption codes for access to indoor waterpark, generating $100,000 in new revenue
• Earned Wave Review Award for Best Email Campaign from World Waterpark AssociationCamelback Resort is the Pocono’s premier adventure destination, appealing to the Philadelphia and New York City markets by offering a.

Bend, Oregon, United States

• Responsible for overseeing creative design, advertising, social media, public and media relations, websites, CRM, and email marketing. Staff of two.
• Awarded Best Direct Marketing Program in 2013 from the National Ski Areas Association (NSAA) for a direct mail campaign to local season pass holders
• Earned Mt. Bachelor’s Special Recognition Award for Guest Experience Leadership in 2013

Bend, Oregon, United States

• Marketing department team member tasked with snow reporting, internal communication, graphic design, and website management duties.
• Compiled the winning submission for NSAA’s Conversion Cup growing the sport award in 2012, highlighting Mt. Bachelor’s SKI OR RIDE IN 5 beginner program

Portland, Oregon Metropolitan Area

Jacksonville, Florida, United States

• Instructed young athletes; offered creative motivation for goal achievement
• Monitored divers’ academic progress; instilled importance of education

Jacksonville, Florida, United States

Kennewick, Washington, United States

Master Of Science (Ms), Meteorology

Bachelor Of Science (Bs), Meteorology

Scholarship Varsity Athlete (Diving) • Four-time NCAA Championships qualifier; three-time Big Ten finalist • Recognized as Penn State’s.