Drew Miller Email & Phone Number

Farmers Branch , Tx, Us

Lead BSN's efforts to strengthen its brand, build customer relationships, generate demand, and grow the business with coaches, athletes, families, and fans.

London, Gb

Ran Pearson's 152 person marketing organization tasked with accelerating growth, driving profit, and deepening customer relationships in Pearson's Higher Education Businesses. I focused on:Optimizing our impact – driving our execution, development, and culture as a visionary, focused, and accountable team. We achieve this via: o Priorities and goals alignment with cross functional stakeholderso Creation of a culture of accountability, measurement, and analytics o Continual delivery of breakthrough creative and innovative ways to engage with customerso Incorporation of test-and-learn across all dimensions of our work o Optimization of organization structures and processeso Building and deploying compelling customer insights and messagingo Intense collaboration with sales, finance, services, product, and corporate marketing teams to ensure strong business delivery and consistency for our customers o Championing a robust data, analytics, and marketing technology agenda across the companyo Ingraining a spirit of learning, development, growth, inclusion and funDelivering B2B results – building and executing marketing campaigns to higher education leaders and faculty. Doubled qualified leads and marketing impact annually for 5 years via an optimized blend of digital marketing, live and virtual events, thought leadership/content marketing, and sales collaboration. Delivering B2C & ecommerce results – creating our first marketing and ecommerce team focused on marketing directly to students. Grew ecommerce revenue 4X over a two year period while increasing marketing efficiency 120%. Accomplished this through an innovative digital marketing mix, strong push to grow the strength of the Pearson brand among students, a robust backbone of data and automation, and intense collaboration with technology and product teams.

I created and led a marketing strategy consultancy focused on helping high growth B2B companies build and implement their first marketing strategy, establish their marketing department, and deliver tangible bottom-line results.•Developed the marketing strategy, messaging, and execution plan for an enterprise SaaS firm. Led marketing department design and hiring, content roadmap, events strategy, marketing measurement system, and online strategy.•Created the marketing strategy and messaging for a social analytics startup. Drove the hiring process for their marketing staff and structured the overhaul of their web site.•Partnered with the founders of a B2B communications firm to shape new product development and go to market strategy.•Advised the CEO of an influencer marketing agency on positioning, messaging, and growth strategy.

Round Rock, Texas, Us

Led a 90 person global marketing analytics group supporting Dell’s full $62B business across all regions, customer segments, and product lines. •Marketing ROI Measurement – Established standard global omni-channel campaign ROI measurement and reports, driving improved marketing investment alignment across marketing, sales and finance. •Digital Marketing Analytics – Led B2B digital analytics, focused on content measurement, customer journey analysis, and optimizing paid/earned/owned investments. Insights yielded triple digit growth in leads, pipeline, and revenue.•Marketing Mix Optimization – Drove marketing mix and fractional attribution analytics for our consumer and small business MARCOM engine resulting in 17% revenue lift and $47M cost efficiency. •Social Media Analytics, Research, and Listening Command Center Operations – Operated 4 global social media command centers delivering insight reports, special event monitoring, and custom analysis to optimize marketing campaigns and customer experience.•Customer Propensity Modeling – Created and managed over 400 propensity models spanning our product/solutions portfolio in all markets and customer sets. Partnered with regional marketing and sales teams to improve model adoption resulting in 14% revenue lift.•Brand Health Measurement – Revolutionized our approach to measuring brand health, moving away from annual primary research and onto a continuous social/digital approach with greater reach, frequency, and actionability. •Analytics and Data Infrastructure Integration, Vendor Management - Initiated a unified, facile data and analytics platform enabling 90%+ reductions in analytics cycle times while making standard reports and data packages broadly available across marketing and finance. From it we received industry awards for innovation in marketing analytics and partnership between marketing and IT. Source, negotiate and manage four global strategic analytics partners.

Round Rock, Texas, Us

Selected from over 300 global peers to serve as the CMO’s Chief of Staff. Created and executed her staff operating model, strategic and tactical agendas, and business management system enabling efficient alignment on priorities, P&L impact, and evolution of our marketing model. •Global Organizational Transformation & Budget Efficiencies – Led the process to combine seven previously separate regional and functional teams into a unified global CMO organization of 2,200. Executed the reorganization with no disruption to daily operations while delivering $100M+ cost savings.

Round Rock, Texas, Us

Led a team of seven to create our CSMB product strategy, a $13.2B business. •Product Portfolio Strategy Innovation – Built first-ever CSMB products and solutions strategy team and developed Dell’s first three year strategy focused on improving customer and Dell value creation.

Round Rock, Texas, Us

Led a team of 24 to price, launch, and market Dell monitors, projectors, and printers globally, a $5.9B business. Promoted to acting GM of SDC Product Group for six months. •Organizational Transformation - Led 133 person SDC marketing, engineering, and program management teams through large changes in organizational structure, charter, and product roadmaps. •Global Pricing Transformation & Profit Growth - Created and executed a pricing strategy to grow monitor profit at twice the rate of revenue. Added $140M to Dell’s bottom-line while maintaining market share. Built and enacted our first global integrated direct and indirect channel pricing strategy, resulting in reduced channel conflict and increased sales efficiency for Dell printers. •Sales Optimization - Overhauled global product launch process to directly align with sales team needs. •Leader Development – Achieved personal goal of becoming the last American ex-patriot to serve in my position by developing two local leaders to assume my role upon my repatriation.

Round Rock, Texas, Us

Led a team of 17 to create and execute marketing campaigns focused on U.S. school districts and Canadian public institutions, a $2.9B business. •New Product Launch - Launched the Latitude 2100, the world’s first netbook designed for use in K-12 classrooms. Sales volumes, profit, customer reception, and analyst feedback exceeded expectations. •New Market Development – Drove solution design and marketing launch for Dell’s first worldwide education solution, the Connected Classroom. Revolutionized the role of technology in the classroom and created a substantial halo for the Dell education brand.

Round Rock, Texas, Us

Led a team of 31 to create and execute specialized consumer marketing campaigns for a $2B portfolio of diverse high growth, high profit businesses. •Business Turnaround - Reversed declining growth in our Employee Purchase Program, a $1B business, by overhauling the MARCOM and promotional pricing strategies and programs. Efforts boosted revenue by 10% and profit margins by 350 BPs.

Round Rock, Texas, Us

During this period I held three marketing leadership roles in our U.S. B2B business, managing teams of 6 to 24 people supporting businesses of $4 to 10B revenue. •Sales & Marketing Optimization – Optimized our marketing model to align our planning process with sales teams and ensure our execution enabled their success. •Operating Model Simplification – Focused a team of 24 on a tight set of priorities and plans with clear, accountable KPIs. Garnered 37% market share while achieving the highest levels of profit in 9 quarters. •Sales Transformation & Revenue Generation – Drove the analysis to evolve our field and inside sales coverage model, including core sales account set design and technical sales overlay model for a sales team of more than 500. Boosted annual revenue growth from 14% to 26%.

Round Rock, Texas, Us

Drove B2B e-commerce strategy, and product marketing for enterprise grade notebooks, a $900M business. •Sales Optimization – Designed and executed marketing and sales enablement campaigns to increase notebook market share from 20% to 32% in eight quarters. •E-commerce Enablement & Software Product Management – Assisted in creating Dell’s U.S. B2B e-commerce strategy and drove product management for e-commerce personalization.

Led research and analysis for a small consulting firm. Managed a process improvement project for the branch of the United Nations that orchestrates international disaster relief.

Arlington, Virginia, Us

Rifle Company Commander, Rifle Company Executive Officer, Rifle Platoon Leader, Infantry Batalion Assistant Operations Officer. Led groups of 30 to 100 soldiers in combat exercises, leader development, and project management. Developed training and battle strategy for a unit of 1,000 soldiers and logistics strategy for a unit of 100.

Mba, Marketing

Bachelor Of Science (B.S.), Business/Commerce, General