- Data-driven omnichannel digital search and social campaigns -- - Developed formulas and algorithms to accurately predict and project budget allocation, sales, customer acquisition, ROAS, and more- Reduced one client's acquisition cost by 50%- Increased ROI by 63% in the first 60 days, now up by roughly 85%- Optimize and restructure Google Ads, which now average a ROAS of 58X - 64X each month- Consolidated high intent, stacked audiences to 3X their customer acquisition- Produced $4.5M in direct sales from Meta in one year, resulting from roughly $855k ad spend, up from $2.7M the year prior- Generated over $3.1M in sales direct from Google at under $100k spend, up roughly $1M from the year prior

Develop, manage, and optimize multi-level, omni-channel strategies to accelerate acquisition and retention of growing share of in-market customers online.#1 achievement being the ability to successfully predict customer transactional activities and purchases by modeling a consolidated effort of primary data and third-party purchase intent data, to categorize user profiles (across the internet) based on behavioral, interest-based, engagement, add-to-carts, and purchase history to reach customers almost immediately before making a purchase decision. --> This ability refined our acquisition costs 40% lower, enhanced our average sale per dollar spent by nearly triple the amount before, and expanded our top clients' share of their market by almost 180%.Supervise productivity of up to 20 graphic designers, paid media specialists, social media marketers, business development reps, and account managers at a time. - Bring profitable paid social and paid search campaigns to scale and increase ROI by an average of 70% in the first 90 days across every client account - Cross-integrate reporting, measurement, and analysis across each channel into a consolidated measurement of success by key performance indicators (KPIs) - Leverage the use of firsthand customer data to accelerate efficiency and optimization of paid digital media efforts by enhancing the ability to reach in-market, high-intent potential customers, expand new customer acquisition, improve customer lifetime value (LTV), and increase the frequency of perpetual customer transactions and/or repeat purchases

• Implemented end-to-end, omni-channel media campaigns• Spearheaded research, strate4gy development, content creation, management, and metric analysis within both direct-platform and third-party management• Scaled B2B lead generation, D2C CPG revenue, and ROAS across all channels

Provided excellent customer service to the members and guests of the country clubAdvanced knowledge in food and beverage sales industryTrained new employeesExpanded knowledge of food and beverage industry and sales

Manage Altius Test Prep advertising on UC's campusManage communication channels for advertisementsNetwork and present Altius' student programs to clubs, classrooms, and academic advisorsRun ad campaigns to promote Altius Test Prep programs

- Assist in theory development, literature reviews, survey creation, field research, data cleaning, and data analysis- Assist in the recruitment of participants and management of participant accounts- Manage and execute experiments in a laboratory setting with average capacity of 400 participants a week- Attend a weekly class evaluating foundations of consumer behavior, existing theories, and opportunities for theory development- CITI Certified

Account Executive, Marketing and Sales- Managed client accounts with local business owners- Represented and pitched Coinmo product to business owners- Expanded on and practiced marketing/sales techniques with business ownersCoordinated meetings with local business owners and corporations