Report to the President of the company and lead a motivated team to drive high margin sales for six metropolitan locations. Focused on creating marketing strategies with the management team that will create an excellent customer experience and increase customer traffic. Developed and implemented customer loyalty program that generated significant sales increases from new and existing customer base. - Email Marketing- Website Management and SEO- Digital Advertising (Search, Social, Display, Video)- Television, Radio, Billboards- YouTube and Social Media videos- Pamphlets, trifolds, posters and other print materials- In store signage and displays- Design and manage loyalty program across all stores- Engaging with store managers and senior management to drive marketing strategy- Work in a customer facing sales role as needed during seasonal spikes in business

Worked as the manager for all things marketing, including website development/upkeep, bid process management, trade show organization, development of print marketing materials and management of advertising. Major projects include: - Support sales team of 10 people across the US- Attend and run tradeshows for the company- Run company social media- Design and create specialty parts catalog for print- Manage ad campaigns in magazines and online- Plan and organize tradeshow booths and client events- Create new tradeshow screens and swag- Submit government bids at the city, state and federal level- Manage e-commerce website creation- Managed website integrations with shipping software, ERP software and tax software- Photograph products for website and advertisements- Develop new graphic designs for advertising- Create and manage email and mailing campaigns- Designed reputation repair campaign

Work in a client facing role managing our largest client, provide SEO strategy, content strategy, project management and customer relationship management. These projects include:- Develped an SEO strategy with specialists to help grow organic search traffic to 60+ sites- Create content strategy for over 300 websites in the automotive industry while maintaining strict brand guidelines- Project manage a team of five individuals for content creation- Develop and plan new projects to implement across client websites to help drive organic trafficProvide sales and new business development, including:- Establishing a marketing and sales funnel- Develop sales processes and materials- Develop email marketing campaigns aimed at driving new business

Worked in a client facing role to drive organic traffic to dealership websites utlizing content creation strategy, keyword research, linkbuilding and SEO analysis . Was a leader on the team for projects, coaching and interdepartmental teaming. Core Duties:- SEO site analysis on a monthly basis to gauge success of strategy - Had quarterly calls with all clients to discuss SEO strategy - Performed monthly reporting and tracking of SEO metrics, including keyword rankings and organic traffic- Built landing pages to target specific GEOs and keyword phrases to help drive organic traffic- Developed linkbuilding efforts to actively gain links to client websites. - Developed content ideas and strategy to capture seasonal traffic trendsKey Accomplishments:- Drove the collaboration of several departments to create a new, streamlined process to bringing clients onto our system. - Led a project team of 12 people over the course of 6 months to develop new process to onboard clients to our SEO product. - Co-designed an audit to help sell the SEO product- Developed process by which the SEO audit could be automated- Assisted in sales calls to potential new clients- Assisted in interview process for new employees. - Worked with new hires as a mentor to - Completed management training program (Leaders in Training) through City University of Seattle.- Training and implementing processes with team in Pune, India to develop time and cost saving projects that can be implemented team wide. - Worked to help design and implement social media product. - Developed off-page optimization strategies for the entire team.

Worked to improve organic search traffic and conversions on automotive dealer websites. Responsibilities include content creation, keyword research, linkbuilding , monthly SEO reporting and client communication. - Developed and presented a project to better demonstrate the value of linkbuilding. - Working towards integrating paid search, social media and SEO into one cohesive campaign for our clients. - Led the linkbuilding and off-page optimization team. - Designed the responsibilities and work flow of the new role.- Created and ran team-wide meeting to share off-page optimization tactics and methods. - Working as a mentor for a new employees to train them in SEO.

Worked across several industries performing keyword research, site analyses, ranking analyses, proposals, interlinking and keyword integration. Met tight deadlines with client-ready reports and content.

Worked on multiple SEO campaigns to help increase search visibility of websites, improve usability of websites, enhance user experience and drive leads. Ran multiple social media campaigns to increase organic reach, increase like and follow count, create user engagement and promote core company values. Worked directly with clients to explain complex search engine optimization strategies and understand client's business values.

Worked with IT consultants to organize a deliverable to the client that is understandable at both the engineering and upper management levels. Held administrative duties including accounts payable/receivable, project tracking and working with clients. Reconstruction of website including new content, added media and new formatting.

I started a group made up of students to work on creating original short films. The purpose of the group is to teach students advanced video techniques as well as film techniques. I organized the group, assigned positions, oversaw every aspect of the operation and directed the films.

I helped teach introduction and advanced broadcast journalism classes as well as directed the student newscast. I also worked as a research assistant in the area of health communication and as a teaching assistant to public relations classes.

Created video news releases for video and news services of Kansas State University from start to finish. Scheduled and completed interviews with university professors on a broad range of topics. Videos were released on the Kansas State University website.

Wrote news releases for Kansas State University. Scheduled and performed interviews with university professors and administrators on a variety of topics. Articles were published to the Kansas State University website.