Drew Nichols Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Seattle, Washington, Us

Seattle, Washington, Us

Purchase, New York, Us

Bellevue, Wa, Us

Product & Category Innovation• Refined, optimized, and prioritized five innovation platforms for a specialty cheese company using a propriety evaluation rubric leveraging syndicated research data; presented findings on-site via a half-day work session• Led the creation of a category report on plant-based beverages for a fortune 500 CPG company utilizing sales data, eating occasions, and secondary category research to provide insights and inform their innovation pipelineStrategy• Supported the creation of a custom health & wellness strategic framework for a global CPG company synthesizing stakeholder interviews, validating H&W insights, and analyzing IRI sales data resulting in a robust report with recommended areas for renovation, innovation, and acquisition • Identified and leveraged convenience touchpoints throughout the dining journey using restaurant audits, industry data, and 12 dine & talk ethnographic interviews to enhance guests experience for a major restaurant operator

Bellevue, Wa, Us

Data Analysis • Analyzed 188 categories in Euromonitor to determine optimal growth categories and recommended 6 categories for innovation; culminated in one-day ideation session that produced twelve prioritized product concepts• Supported colleagues as a reliable go-to for sales data analysis, chart creation, and data-based insights Ethnographic Research• Main assist on global ethnographic research project for Fortune 500 CPG client; videoed and took notes for 18 in-home interviews representing 3 nationalities, and collaborated on final report on emerging global trends• Aided six focus groups in 3 markets with children ages seven to twelve and their parents for a global confectionery company that resulted in a high-impact deliverable outlining insights and opportunities for product trial and repurchase; created additional summary deck for sales teamPublic Speaking/Presenting• Presented at Hartman’s Anthropology Culture Trends (ACT) Conference to an audience of 68 attendees on how to activate on a key consumer benefit pillar, holistic performance (physical, mental, and emotional) to fuel growth; received a 4.7/5 rating on presentation from conference attendees • Executed an impact assessment of a Wisconsin-based non-profit’s farm-to-school programs, interviewing key stakeholders and analyzing findings which culminated in a webinar presentation to its team • Conducted an assessment of volunteer engagement and diversity for a local non-profit serving foster care youth through an online survey and 12 volunteer interviews; presented findings and recommendations on-site to volunteer coordinator team

Dallas, Tx, Us

• Underwent comprehensive training with Optime Consulting regarding business acumen and selling to learn best practices prospecting, engaging, presenting and closing• Learned and tested on AT&Ts mobility and wireline portfolio through tests, value propositions, role plays, and presentations• Participated in weekly Toastmasters meetings: voted best speaker at a weekly meeting• Made a minimum of 200 cold calls a week, resulting in 3 sales with a combined total Monthly Recurring Cost (MRC) of $232

• Collaborate directly with Professor John Forrer to create presentations to be used in interactive lectures on food and politics focusing on the cocoa industry as a case study • Contributed on an effort to help Ford Motor Company, through a meeting with potential ecosystem partners, on how to create a self-sustaining model around a Ford vehicle in developing countries• Researched global commodities and their importance in the fabric of the world economy, creating charts and graphs through the collection of data in order to write the introduction for a paper to be published

Dallas, Tx, Us

• Served as project manager for a 21 person technical sales team to establish a central file repository and increase collaboration by analyzing, developing and deploying an IBM Smart cloud and Syncplicity EMC knowledge management solution • Presented knowledge management project findings to 7 senior level technical sales directors, resulting in increased emphasis on region’s solution with future hopes to implement solution across all regions • Facilitated new contract launch with Adobe account team by developing new communication material for Adobe employees and AT&T retail stores outlining Adobe’s new AT&T discount• Identified and initiated an Adobe contact at Seattle office location that resulted in the first ever table event; personally interacted and educated over 200 Adobe employees on the AT&T discounts available to them

Washington, D.C., Us

• Selected as the only undergraduate member of the Search Committee to represent the interests, concerns, and opinions of 1,600 undergraduates • Communicate, collaborate and contribute on a cross-functional committee of 16 with an executive search firm to develop a Dean profile, evaluate candidates and participate in interviews• Advocated and followed through on the creation of a student specific paragraph for the Dean profile

Master Of Business Administration - Mba

Bachelor Of Business Administration (Bba), Finance