Mobeel Narrative seeks to tell stories that serve a purpose - to understand the heart of your target audience and determine & create video consistent with your work's narrative.

Strategically create and produce high-quality branded video content that advances the university’s top priorities. My job covers all aspects of video production: pitching stories, researching and developing stories, scheduling and directing production, shooting, and editing the final product. My purpose is to embody the PLNU brand narrative across all stories, branches, and video formats produced by the university.Highlights | Created the Who Are You Called to Be? short form video narrative series featuring students, alumni, and faculty that express PLNU’s brand and mission of Calling and Vocation. This was integrated into the website and Viewpoint, but also furthered the goals of unique departments.Highlights | Executed video elements in a multi-year brand campaign, Founded on Finding You, in conjunction with a local agency (Red Door Interactive).Growth | I started this job as a videographer and editor, but grew to become the lead visionary and set creative direction for all video components of the PLNU marketing strategy.Awards | 2021 American Advertising Awards San Diego, Bronze Award for Internet Commercial 2018 CASE Award, Silver (Who Are You Called to Be? The Practice of Excellence)