I have loved graphic design since childhood. After cutting my teeth in London agencies, I have spent over 30 years designing and developing some of the UK’s most iconic brands, including Hornby, Scalextric, Airfix, and Corgi. My brand-building talents are now sought after by global agencies for clients including Confused.com, Santander, ghd and Aardman Animations. I lead my multi-award-winning agency Lemon Creative by selecting and collaborating with the very best talent in Kent. Unlike many Creative Directors at my level, I remain hands-on at every stage of a project, ensuring a seamless transition from brief to concept to execution, as I follow my passion for making businesses more profitable, more recognisable and more beautiful!