Strategic Research and Analytics professional with 10 years of progressive experience transforming data and insights into strategic business value. Proven track record of utilizing strong analytical skills, business acumen, and project management experience to build analytical systems, translate complex analytic findings, identify critical consumer insights, and position brands and products for success.
-
Client Insights ConsultantCircana Nov 2021 - Present -
Market Intelligence And Research AnalystVolkswagen Of America, Inc Feb 2020 - Nov 2021Herndon, Virginia, United States -
Business Analytics Manager, North AmericaMccormick & Company May 2018 - Feb 2020Hunt Valley, Md -
Associate Manager, Consumer And Market InsightsMccormick & Company Dec 2016 - May 2018 -
Sr. Consumer Insights AnalystMccormick & Company Jun 2015 - Dec 2016 -
AssociateMaps Dec 2009 - May 2015San Francisco Bay AreaHired to support all phases of large-scale quantitative market research projects with global Fortune 100 clients across Financial, Retail, and Tech industries. Rapidly promoted due to strong performance, ultimately managing team responsibilities, client relationship, budget, and training for project teams of 5+ members with budgets greater than $1 million. Experience with Segmentation, Discrete Choice, and Brand/NPS tracking research.• Built and Implemented Consumer Segmentation typing tool for Global eCommerce client, enabling client to evolve consumer marketing strategy from “one size fits all” to tailored, segment-specific messaging• Uncovered key insight related to satisfaction with the check-out experience for Fortune 100 Retailer, leveraging data from Brand Tracking research. Presented analysis to client and drove changes in staffing strategy during peak summer hours, ultimately driving improved customer satisfaction.• Analyzed consumer satisfaction KPIs for Global Financial Payment provider and presented findings to client, influencing a change in prioritization of consumer satisfaction KPIs to less emphasis on NPS.• Established documentation system for large scale tracking study, driving 50% reduction in time spent building research plan in following wave of research -
InternAdvance Auto Parts May 2009 - Nov 2009 -
Marketing InternCaterpillar Inc. May 2008 - Aug 2008
Drew Strickland Education Details
-
Marketing
Frequently Asked Questions about Drew Strickland
What company does Drew Strickland work for?
Drew Strickland works for Circana
What is Drew Strickland's role at the current company?
Drew Strickland's current role is Client Insights Consultant at Circana.
What schools did Drew Strickland attend?
Drew Strickland attended University Of Virginia.
Not the Drew Strickland you were looking for?
-
Drew Strickland
Raleigh, Nc -
Kenneth "Drew" Strickland
Chief Marketing Officer @ Tcs Digital Solutions | E-Commerce Executive DirectorAtlanta Metropolitan Area1colorright.com -
1walmart.com
-
Drew Strickland
Greensboro--Winston-Salem--High Point Area
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial