Drew Washington Email & Phone Number

Performance Marketing:• Spearheaded performance marketing and data management, resulting in clarity in ROI & actionable data.• Drove SaaS product growth through targeted advertising and data-driven strategies.• Conducted strategic planning and in-depth data analysis, leading to an increase in user retention.• Integrated advanced marketing technologies, enhancing campaign efficiency.• Designed and executed targeted advertising campaigns, increasing lead generation.• Aligned marketing initiatives with business objectives, contributing to an increase in market share.• Analyzed market trends to develop adaptive strategies, improving campaign success rates.Data Analysis:• Guided strategic planning with data analysis.• Developed predictive models for marketing performance.• Created data visualization dashboards using Power BI and other tools.Leadership & Team Management:• Led and recruited marketing teams, building high-performing and talented teams that excel in performance.• Managed and integrated data solutions across organizations.• Improved data reporting accuracy and timeliness, driving team productivity and performance.

Performance Marketing:• Drove revenue and brand awareness for computing solutions through strategic marketing tactics and multi-channel campaigns.• Managed campaign budgets, timelines, and cross-functional teams, optimizing ROI.• Implemented Account-Based Marketing (ABM) strategies, resulting in an increase in targeted engagement.• Achieved an increase in website traffic, an increase in impressions, and an increase in lead generation.Data Analysis:• Managed analytics for global advertising campaigns.• Improved data reporting accuracy and timeliness using SQL and Google Analytics.• Created data visualization dashboards using Power BI and Tableau.

San Antonio, Texas

Performance Marketing:• Managed and executed multi-channel marketing campaigns, significantly increasing brand awareness and driving an increase in sales.• Oversaw website development and implemented SEO optimization strategies, resulting in an increase in organic traffic.• Conducted Google Ads and Facebook Ads campaigns, achieving an increase in ad engagement and a decrease in cost per click.• Monitored and improved website performance using tools like Lighthouse and Ahrefs, enhancing page load speed.Data Analysis:• Analyzed datasets to identify trends and patterns.• Developed data-driven marketing strategies.Leadership & Team Management:• Led marketing and data teams, ensuring high performance and productivity.• Successfully built and maintained a team culture of excellence and innovation.

Austin, Texas

Digital Marketing• Innovatively crafted and managed engaging marketing content, including website copy, blog articles, and social media posts, to captivate and inform our audience.• Implemented a broad range of marketing strategies and growth hacking techniques, resulting in significant growth and revenue increase.• Oversaw website management, utilizing Google Tag Manager and Google Search Console for insightful data analysis and enhanced online presence.• Orchestrated targeted marketing campaigns, leveraging email, social media, and content marketing, to significantly boost website traffic and lead generation.Data Analysis:• Diligently tracked and reported on marketing campaign performance, deriving insights to refine strategies.Leadership & Team Management:• Designed and delivered an educational curriculum in digital marketing and web design, enriching students’ knowledge and skills.• Monitored, assessed, and provided constructive feedback on students' performance, fostering their development in web development and digital marketing fundamentals.• Devised comprehensive lesson plans, tailored to meet the educational needs and aspirations of students, while continuously evaluating their progress and providing personalized feedback.

United States

Performance Marketing:• Championed business growth and revenue increase by implementing diverse and innovative marketing strategies and growth hacking techniques.• Expertly managed the company’s website, employing tools like Google Tag Manager and Google Search Console for in-depth data analysis and improved online visibility.• Conceptualized and executed targeted digital marketing campaigns, harnessing the power of email marketing, social media marketing, and content marketing to boost website traffic and enhance lead generation.

Business, Management, Marketing, And Related Support Services

Film/Cinema/Video Studies