Drew Wilhelm Email and Phone Number

Collaborate with clients to understand their business objectives, target audience, and marketing goals.Develop comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and other digital channels.Plan, execute, and optimize digital marketing campaigns across various platforms to drive brand awareness, engagement, and conversions.Create engaging and relevant content for various digital channels, including websites, blogs, social media, email newsletters, etc.Monitor and analyze the performance of digital marketing campaigns using relevant analytics tools. Provide insights and recommendations for optimization.Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations for improvement.Stay up-to-date with the latest trends, best practices, and technologies in digital marketing. Continuously seek opportunities to improve and innovate digital marketing strategies.Build and maintain strong relationships with clients. Act as a trusted advisor and provide strategic guidance on digital marketing initiatives.

Collaborate with clients to understand their business objectives, target audience, and marketing goals.Develop comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and other digital channels.Plan, execute, and optimize digital marketing campaigns across various platforms to drive brand awareness, engagement, and conversions.Create engaging and relevant content for various digital channels, including websites, blogs, social media, email newsletters, etc.Monitor and analyze the performance of digital marketing campaigns using relevant analytics tools. Provide insights and recommendations for optimization.Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations for improvement.Stay up-to-date with the latest trends, best practices, and technologies in digital marketing. Continuously seek opportunities to improve and innovate digital marketing strategies.Build and maintain strong relationships with clients. Act as a trusted advisor and provide strategic guidance on digital marketing initiatives.Prepare and manage digital marketing budget.Oversee all the company's social media accounts.Measure and manage online content.Anticipate sales performance trends.Organize and lead the digital marketing teamResearch competition, investigate benchmarks and provide suggestions for improvement

Design, develop and execute fully integrated marketing programsSet digital marketing strategies using all necessary tools (e.g. website٫ emails٫ social media and blogs)Monitor B2B lead generation whilst continually evaluating and adjusting campaigns to maximize ROIHelp increase ROI through SEM and SEO involvementCreate landing pages and customer portalsCreate email strategies, collect consumer data, and continually evaluate digital standardsSet up, monitor, and track demand generationIdentify new opportunities through strategic research on products٫ services٫ and current strategies.Successfully transitioned from Pardot to HubspotAnalyze web traffic metrics and suggest solutions to boost web presence based on these metrics.Forecast trends through monitoring of SEO/SEM٫ marketing٫ and sales performance metrics.Build strong relationships with clients via interaction on social mediaRemain current on our audience’s preferences and proactively suggest new campaignsLiaise with Marketing٫ Sales٫ Design and Content teams to improve customer experience and ensure consistency of brand.Identify advertising needsEstablish best practices in digital marketingStay up-to-date with digital technologies developments

Concept content solutions for projects on multiple site pages, including Special Marketing pages, Channel pages, Assortment pages and other global project pages.Collaborate with Merchant partners to ensure key initiatives are brought to fruition with content. Utilize analytic and customer usage data to provide input to content.Balance multiple projects, work with various creative and technical disciplines, and deliver against aggressive deadlines.Concept content tests that will help drive sales while maximizing customer engagement with contentFacilitate brainstorming sessions to effectively deliver winning content strategies with cross functional teams – merchandising, operations, marketing, advertising, IT.Manage all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met.Work closely with merchants on all content planning for each of their product categories. Concept content with SEO best practices, while balancing needs of merchant and needs of customer as well as the Lowe's Brand. Understand merchant goals and business direction.Work closely with Design/UX areas to present conceptual ideas in a storyboard format for review and approvals. Understand the use cases and paths for all content recommendations.Work closely with Online Marketing Manager to ensure enough planning and promotions to attract sufficient traffic to the content.Works as a member of a larger team and helps coach and develop less experienced team membersWorks closely with advertising team to ensure content for all corporate campaigns are adequately represented on lowes.com by participating in advance planning.Works closely with customer relationship marketing team to ensure content is resonating with the Lowe's customer and building loyalty.

Creates and executes digital marketing campaignsIncreased lead acquisition through digital marketing by 500%Manages multiple outside vendors, contractors and internal employeesRebranded and updated company website which lead to a 100% increase in site trafficCreated new website content strategy and content in adherence to newly created brand and style guideWorked extensively in Hubspot for content creation and ensured all content was optimized for SEO to help drive online engagementRebuilt website code utilizing HTML, CSS, Javascript and copy utilizing Hubspot according to newly created style guides and UX best practicesIncreased lead conversions by 365% with creative content designed to drive engagement through a blog, social, paid advertising, video content and web content creationCreation of unique landing pages through HTML, CSS and Javascript for unique marketing objectivesImplemented multiple software platformsCreation of paid advertising and social advertisingDecreased CPA by 50%Creation of specific marketing campaigns with external websites and video to drive customer engagement and conversionExecution of SEO strategy and implementation of content on-site utilizing UX best practices and standardsUpdated initial email campaign tracks through newly created templates utilizing HTML, CSS and copy updatesWorked extensively in Sharepoint OnlineKey stakeholder of building a marketing technology stack

Drives the development and implementation of marketing strategies that result in improved efficiency and accelerated brand awareness, sales growth and profitability. One such strategy drove results leading to 724% increased site visitation, 52% increase in conversion rates and over 150% increased revenue year over year. Oversees creation and re-designs of websites through hands-on code development utilizing HTML, CSS and Javascript, one of which received an award for new and improved website from Business Marketing Association of North Carolina/South Carolina.Researched, developed and implemented a new line of service for the company; Amazon Marketing.Created and developed a standard format for multi-variant testing for web pages and campaigns.Influences present and future product marketing campaigns by determining and evaluating current and future market trends.Lead internal team in initial website development, creating and building code with Wordpress utilizing HTML, CSS and Javascript for new company site. Maintains research database by identifying and assembling marketing information.Manages multiple direct reports in addition to outside vendors and contributors. Maintains marketing staff by recruiting, selecting, orienting, and training direct reports.Manages a team of diverse marketers in fields such as, paid media advertising, social media management, content creation, development and strategy, web design and development, SEO, E-mail marketing and client services. Implemented one on one reviews with managers and direct reports and influenced updated review policies.Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

• Concept content solutions for projects on multiple site pages, including Special Marketing pages, Channel pages, Assortment pages and other global project pages.• Collaborate with Merchant partners to ensure key initiatives are brought to fruition with content. Utilize analytic and customer usage data to provide input to content.• Balance multiple projects, work with various creative and technical disciplines, and deliver against aggressive deadlines.• Concept content tests that will help drive sales while maximizing customer engagement with content• Facilitate brainstorming sessions to effectively deliver winning content strategies with cross functional teams – merchandising, operations, marketing, advertising, IT. • Manage all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met.• Work closely with merchants on all content planning for each of their product categories. Concept content with SEO best practices, while balancing needs of merchant and needs of customer as well as Belk Brand. Understand merchant goals and business direction.• Work closely with Design/UX areas to present conceptual ideas in a storyboard format for review and approvals. Understand the use cases and paths for all content recommendations.• Work closely with Online Marketing Manager to ensure enough planning and promotions to attract sufficient traffic to the content.• Work closely with Analytics team to understand measures of success for each content piece and ensure pre and post reports are completed.• Worked extensively in Sharepoint Online• Works closely with advertising team to ensure content for all corporate campaigns are adequately represented on belk.com by participating in advance planning.• Works closely with customer relationship marketing team to ensure content is resonating with the Belk customer and building loyalty.

• Worked extensively in Sharepoint Online• Produce a variety of content utilized and displayed for Ecommerce on Belk.com• Daily use of SublimeText2 creating and editing HTML & CSS. • Create and update templates used by entire production team.• Developed new templates after identifying an opportunity to reduce amount of error and streamline the process by implementing pre-populated analytic tags.• Worked cross functionally to standardize the way that our core metrics were implemented into code and to help improve accuracy of analytical data. • Worked with Front End Development team to implement new coding standards used throughout Belk.com.• Manage content and promotions in Blue Martini content management system.• Worked with design management to define new process for cropping images, that enabled the team to streamline their daily workflow. • Worked with design team in order to unify a standard for image names used for embedding in our HTML.• Work with Ecommerce Web Merchants to create promotional rules and landing pages to be used on site.• Lead a daily morning call with on site IT support team and Off Shore QA team to validate website status.• Attend weekly meetings with our IT partners to ensure thorough communication of upcoming events and promotions.• Business lead liaison in special events for major sale and promotion days.• Created and drove design and functionality of current coupons page by collaborating with the UX, Product Management, FED, Content Strategy and Design teams to improve customer experience on page.• Continued cross-functional training.• Manage internal projects for special promotions.