In my role as National Marketing Manager at MBFS Canada, I lead a dedicated team of six professionals, overseeing various facets of marketing operations including pricing, customer lifecycle marketing, digital shopping tools, customer retention, and marketing operations.Leveraging data-driven insights, I develop and implement pricing strategies that not only enhance our competitive positioning but also drive increased acquisition volume.Through innovative dealer incentive programs, I optimize our credit mix and ensure optimal return on risk-adjusted capital.Furthermore, I focus on expanding our customer lifecycle marketing reach by forging strategic partnerships and integrating data effectively.Collaborating with cross-functional teams, I drive technology strategies aimed at addressing omnichannel retail challenges and spearheading digital transformation projects to propel our organization forward.My achievements to date include:► Drove 37% YoY increase in acquisition volume by implementing a data-driven pricing strategy to target competitive market segments.► Restructured dealer incentives, resulting in a 14% improvement in tier 1 credit mix while preserving acquisition RoRAC above target levels.► Doubled the reach of customer lifecycle marketing efforts by establishing a platform and data partnership with OEM.► Defined and led key digital transformation project to navigate cross-functional team through complexities of evolving omnichannel retail landscape. ► Played pivotal role in enhancing customer retention strategy, contributing to sustained business growth and customer satisfaction.

In my capacity as a Strategic Initiatives Manager, I spearheaded efforts to realign our organizational structure with global cost-efficiency objectives.Leading comprehensive restructuring projects, I focused on bolstering our project and data analysis capabilities, crucial for supporting our digital transformation goals.Through close collaboration with cross-functional teams, I successfully streamlined processes, leading to substantial annual savings in general and administrative expenses.Furthermore, I championed the integration of digital tools and methodologies into our business operations, fostering a culture of data-driven decision-making and operational agility.Here are some of my key achievements in this role:► Achieved $2.9M in annual G&A savings by leading targeted organizational restructuring initiative.► Enhanced company's project and data analysis capabilities, laying groundwork for successful digital transformation.► Drove cross-functional collaboration to foster a culture of continuous improvement and strategic innovation.

In my role as the Northeast Region Manager, I orchestrated strategic business relationships with 85 Mercedes-Benz dealerships spanning the Northeastern United States, ensuring alignment with corporate objectives and performance targets.Leading a team of eight Dealer Relations Managers, I fostered a collaborative environment conducive to driving loan and lease acquisitions. Working closely with the OEM Northeast Region team, we implemented crucial leasing model changes, addressed dealership performance concerns, and exceeded sales volume objectives.Additionally, I collaborated with cross-functional teams to facilitate the rollout of strategic initiatives, playing a pivotal role in bolstering the region's financial health.Here are some of my key accomplishments in this role:► Led a team that secured $4B in annual loan and lease acquisitions, bolstering the company's market presence and financial stability.► Oversaw commercial loan portfolio exceeding $2B, demonstrating strong financial acumen and portfolio management skills.► Partnered effectively with the OEM team to exceed regional sales volume goals, reflecting superior strategic planning and execution capabilities.► Drove key strategic initiatives that resulted in penetration rate 12% above national average and enhanced dealer satisfaction.► Navigated complex business model changes in the leasing sector to ensure seamless adoption and minimal disruption to dealer operations.

In my role as a Growth Strategy Manager, I was instrumental in driving Mercedes-Benz vehicle sales and elevating dealership performance throughout Canada.I crafted and implemented innovative growth strategies, including the introduction of bundled products to mitigate risk costs and tap into new market segments, leading to a significant uptick in fee income profit.Moreover, I developed and standardized dealer process templates, facilitating comprehensive training on lease lifecycle management and resulting in a notable increase in lease retention rates.Overseeing a team of Dealer Relations Managers, we successfully expanded our annual loan and lease acquisition volume while effectively managing a substantial commercial loan portfolio.Here are some of my key achievements in this role:► Spearheaded the launch of innovative product bundles, achieving a remarkable 116% profit growth in the fee income product portfolio.► Implemented dealer training and process improvements, leading to impressive lease retention rate exceeding 70%.► Led a dedicated team of Dealer Relations Managers to grow annual loan and lease acquisitions to a notable $2.5B.► Managed a robust commercial loan portfolio exceeding $700M to ensure profitability and strategic growth.► Cultivated strong dealer relationships, fostering an environment conducive to sustained success and mutual growth.