Drew Will Email & Phone Number

Glen Burnie, Md

Edgewood, Maryland

Provided design for all point of sale materials, product packaging, brochures, flyers, direct mail, print and digital advertising, trade show booth displays, banners, presentations, info graphics, copyrighting, email marketing, website and social media support. Created illustrations, storyboarding, and provided product and event photography and retouching, editing, and photo assest management.• Launched a new line of products for Avmacol.• Successfully rebranded logo and packaging for the Cosamin line of products.

Glen Burnie, Maryland

Managed Promotions and Community Development teams. Created and implemented promotional and marketing strategies, media relations, local commercials, audience surveys (through Retail and Events), and corporate message for Games Workshop nationwide. Increased sales and attendance.• Directed all design, publication, online content, and promotional materials from visual communications and presentations to marketing strategies, leading to the highest profitability in four years.• Increased sales by creating successful marketing promotions for three types of sales divisions, Direct, Trade, and Retail, including store birthday parties and limited time sales incentives, which doubled or tripled weekend sales.• Introduced new products and explained new promotional strategies to regional Vice Presidents and staff, which improved communication throughout the U.S.• Directed many outreach promotional events nationwide, including four annual Games Days, which increased attendance to over 2,000 each.• Developed and implemented departmental five-year plan and annual budgets. Coordinated company-wide five-year plan and presented it to international headquarters, resulting in the first successful long-term strategy.• Advised Global Headquarters on U.S. issues regarding game design, program selection, and new product release scheduling, which resulted in increased domestic sales.

Glen Burnie, Maryland

Effectively managed a creative staff of 18 including Designers, Writers, Modelers, and Editors.• Organized print buying with the company’s manufacturing division for all printed U.S. promotional goods, and oversaw all Promotions Studio projects, including a 1,000 page product catalog which was the first complete buying guide ever attempted in company history, and subsequently sold out.• Developed and recommended design processes and the use of new electronic publishing technology, enabling improvement in both written and visual materials.• Created and designed all Retail Stores and independent Trade accounts promotional material, from large format posters to counter displays.

Glen Burnie, Maryland

Managed a publications team and created, coordinated, and designed a monthly magazine, increasing the print run from 12,000 to 40,000.• Prioritized printing schedules and drafted contracts. Oversaw final production of the finished magazine by working directly with printers.• Coordinated articles from Global Headquarters with those of the United States sales business, which created a seamless 144-page full color magazine, White Dwarf, winner of several printing awards.• Designed and wrote articles on a monthly basis, proofreading to ensure accuracy. Contracted with and wrote article description briefs for freelance writers, model makers, and photographers, which resulted in increased resources and cost savings.• Oversaw mailing subscriptions and magazine distribution, saving the company over $100,000 in erroneous postal charges, resulting in a special commendation from the CEO.

Glen Burnie, Maryland

Introduced the first digital technology, which became the basis for all future design work within the company.• Initiated and managed a design team. Coordinated and designed a wide variety of projects from brochures to vehicle wraps, creating a consistent branding for Games Workshop and their products.• Functioned as Senior Designer for all visual communications projects.• Trained staff in both corporate branding and design programs.• The team became one of the premier design studios throughout the global company. Many projects and initiatives were translated and used by other international branches.