• Lead strategic partnerships for Negative Pressure Wound Therapy• Define and build roadmap for partnership evaluation and continued mutual growth

• Honored with corporate global marketing award for brand refresh rooted in analytics, insights, and strategy for a $XXXM business, inclusive of messaging, creative, events, digital, and agency collaboration with a $XM budget• Delivered 250+ opportunities and 1200 leads, 55% uptick in web traffic, and 45 market activations (industry relations, events, etc) while managing shifting priorities and budget in 2023• Launched novel ambulatory marketing package to grow portfolio with $XM pipe, 450 leads, and 35X traffic• Identified need, designed, and executed qualitative insights program and aligned strategic recommendation on ambulatory whitespace opportunities leading to the creation of ambulatory strategy role• Designed, built, and implemented tradeshow ROI model to improve visibility to spend and improved decision making, driving a 40%+ reduction in budget YOY and strategic shift in tradeshow focus• Authored and facilitated multiple whitepapers and blogs to address key gaps in content strategy• Conducted and applied both qualitative and quantitative market research to develop an actionable customer journey and build and deploy an integrated, end-to-end marketing campaign • Designed and managed brand harmonization of legacy acquisition product portfolio including 75+ brand assets deployed broadly across corporate design team, product ownership, and division management • Lifted peer output through reorg and strategic shift by consistently leading out and sharing templates, strategy, content, and purpose, all while onboarding into a new industry

• Directed new consumer application launch from idea to execution (marketing plan, channel, market research, value stream, financials, A/B testing) in anticipated five months accelerated from typical 12+• Built strategy to transition a $90M portfolio into harvest mode with $750k incremental GM opportunity through portfolio, pricing, and sustainability actions• Designed customer communication strategy with potential to impact 10M+ customer touchpoints annually with simplified transparency to delivery dates, treating customers like people rather than a number• Integrated new product data into Salesforce to provide leading indicators and accelerate market insights• Adapted corporate strategy deployment process to customer need, driving cross-functional process improvement initiatives across five value streams yielding 70% time savings• Led identification of 30+ end-to-end customer experience improvement projects through defining, designing, and educating on CX concepts to address biggest customer pain points • Orchestrated group customer ops build out, enacting customer-first and lower cost-to-serve model• Liaised between manufacturing and division leadership while implementing new org-design through workshops and training sessions targeting global audiences of 750+

• Visited 14 consumer electronics and automotive electrification customers in India to mitigate public policy shifts, driving headcount to support growth and address price sensitivity • Developed business case for new-to-world blockchain solution in $2B greenfield market, proving demand but limited pricing ability, guiding investment reprioritization• Developed and pitched inorganic roadmap to software success to group president, highlighting reality of internal and external successes and failures• Sourced and leveraged VOC to create collateral targeted at niche auto markets for a $50M portfolio• Created white-space assessment framework for $1B+ consumer healthcare market to prioritize growth opps• Defined go-to portfolio model and sales tools to simplify 2500+ SKUs in $125M portfolio • Modeled best-in-class sales coverage model to gain prioritization for strategic plan across two divisions • Managed two new-to-3M strategists• Executed additional 17 projects in marketing, strategy, and BD across tech, manufacturing, and healthcare

• Redefined customer seminar strategy for separation and filtration market to levereage ROI metrics when determining future areas of focus, driving improved efficiency on $1.5M budget• Exposed hidden costs corresponding to 90% of total expenses to realign portfolio composition of event investments, necessitate a hurdle rate, and regions to assess how and why they invested

• Identified customer process and safety needs and engineered electrical and mechanical controls solutions driving revenues over $7.5M annually• Designed and managed company’s largest project of the year across 12 team members, driving $4.5M in revenue and margin gain of >10%