Drew Allen Email & Phone Number

New York, Us

Fort Worth, Texas, Us

• Responsible for leading Strategy and Account Service Teams to successfully employ innovative brand and digital marketing strategies that lead to measurable growth for both client base and the agency. The agency’s portfolio of 18 + clients include both B2B & B2C retail focused and DTC/e-commerce brands, as well as Private Equity and venture-backed companies.

Atlanta, Ga, Us

• Led 7 team members and $8MM marketing budget to support Coca-Cola’s Central Region, representing over $1B yearly retail sales for Coca-Cola North America. •. Primary customers of responsibility included Target, Meijer, Giant Eagle and Hy-Vee.• Responsibilities included developing collaborative relationships with senior level customer marketing counterparts, as well as management and oversight of all shopper marketing trial, conversion and repeat initiatives (including digital, social, influencer, radio, OOH, in-store and online tactics) to support Coca-Cola brand and Central Region sales objectives.

Atlanta, Ga, Us

• Led sales desk for $138MM Still Portfolio for Sam’s Club (third largest still portfolio for Coca-Cola National Retail Sales). • Results included over-delivery of plan two years in a row (2014 & 2015) for all four sales metrics for Coca-Cola: volume, profit, sales and share, as well as double digit retail sales growth for customer.• 2015 highlights included: Sell in of +300% in POWERADE 12 oz distribution, +100% in Gold Peak distribution and +50% smartwater 700 ml distribution, resulting in +$14MM in incremental retail sales growth for 2015.

Atlanta, Ga, Us

Led all seasonal and pillar based sparkling shopper marketing programs for Walmart Stores, U.S. Highlights include:• Created and led “Effortless Meals” shopper marketing program. Responsibilities and accomplishments include: - Recipient of Gold Effie (Single Retailer), Bronze Effie (Multibrand Shopper Solution), Bronze Reggie (Shopper Marketing) and Coca-Cola Global Best in Class Commercialization Award. - +7.8% increase in total Coke sales (vs stores not executing program) and a +2.5% increase to IC business. - +10,000 new points of distribution, resulting in +4.9MM new shoppers into the Walmart Deli, with a +59% increase in basket size for Coke and Walmart Deli items, +4.8% HH penetration, +5.6% buyer conversion. - Led agency from concept to creative execution and co-led customer facing strategy and sell-in. - Developed multi-$MM media campaign including TV, radio, digital, OOH and in store POS elements. - Program was also eventually globally scaled to Walmart stores in Brazil, China and Japan.

Bentonville, Arkansas, Us

• Led concept to creative execution of top-scoring, $63MM Basket Claims media campaign in 30+ U.S. markets. • Campaign resulted in $600M incremental revenue for Walmart U.S. during Walmart FY 2012.

Bentonville, Arkansas, Us

• Led creative team of 2 Associates and 3 Agency Partners in developing $7.5M multi-channel media plan. • Marketing/media strategy resulted in 1.2% increase traffic lift for 5 markets in East GBU.

Bentonville, Arkansas, Us

World Table Brand Manager (10/09 to 04/10) • Co-developed brand positioning strategy for specialty private brand in cookie, snack, nut, dip and salty categories. • Managed multiple agencies through all phases of packaging design and creative copy phases and collaborated with Product Development team to ensure product specifications met quality and brand standards. • Managed and provided direct oversight of over 400+ photography shots for all front and back of product packages. • Brand met all success criteria including above category average margins and 89% top two box for purchase intent. Great Value Brand Manager (08/08 to 10/09) • Responsible for re-launching $13B private label grocery portfolio, spanning over 150 product categories. • Assisted in developing brand architecture, overhauling brand visual identity, establishing product quality assurance program and developing communication strategy. • Co-developed top scoring $10.1M multi-media communication campaign from concept to creative execution. • Wrote over 120+ product package creative briefs and raised $3M in Co-Op for advertising campaign.

Purchase, New York, Us

Marketing Intern – Doritos Brand Strategy• Analyzed and researched repeatable process for modeling and predicting consumer trends.

Dublin 2, Ie

Highlights include:• Led 25-member team in development of $20MM+ multi-year business intelligence strategy supporting $120MM global downstream (refinery to consumer) supply chain optimization project.

Dublin 2, Ie

Highlights include:• Simultaneously managed 2 teams of 15 consultants, analysts and contractors through successful design, development and implementation of $3MM automated natural gas billing and management reporting system.

Dublin 2, Ie

Highlights include:• Led 10-member team through successful development and implementation of 2 interface programs.

M.B.A.

B.B.A., M.I.S.