Sales, Digital Marketing and Brand Management Executive with 14 years of successful experience driving sustainable, measurable growth at Warren Douglas Advertising, Coca-Cola and Walmart - preceded by 6 years of business consulting experience at Accenture. Background and experience earmarked by visionary insight/consumer driven strategies and innovative, award-winning marketing campaigns that led to impactful sales growth. Specific expertise in strategy development, brand management, positioning, digital and traditional marketing techniques (including SEM, display, SEO, influencer, social media, OTT, TV, radio and OOH). Recognition includes a consistent track record of meeting or exceeding all KPI and sales/growth objectives. Exceptional ability to build and sustain trusted client relationships, as well as developing talent, creating, and leading high performing teams. Additional Leadership Recognition - Selected to join Advisory Board of Directors at McCombs School of Business Center for Leadership and Ethics (2019) – currently serve as Chair of Marketing. Warren Douglas Advertising - Returned agency to 4 consecutive years of profitable sales growth (reversing 3-year negative decline). Led new business pitch and final negotiation of agency’s 3 largest clients (at +32% avg higher rate/hour). Coca-Cola - Created and led national, +$10MM “Effortless Meals” marketing program for Coca-Cola-, which received 2 Effie Awards, won Coca-Cola’s Global Best in Class Commercialization Award and led to unprecedented partnership, driving over +7.8% top-line sales for Coca-Cola (at Walmart) and +$28MM in incremental sales for Walmart. Managed $138MM sales desk, resulting in two consecutive years of over-delivery to plan for all four KPI metrics: volume, profit, sales and share. Walmart – Successfully launched two new brands and re-launched $13B private label grocery portfolio, spanning over 150 product categories. Developed and led $63MM “Basket Claims” campaign - recognized by Walmart executive leadership as one of the most impactful marketing programs in Walmart history, with +$600MM incremental revenue accredited to the campaign.
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Associate DirectorAccenture Song May 2022 - PresentNew York, Us -
Chief Strategy & Customer OfficerWarren Douglas Advertising 2018 - Apr 2022Fort Worth, Texas, Us• Responsible for leading Strategy and Account Service Teams to successfully employ innovative brand and digital marketing strategies that lead to measurable growth for both client base and the agency. The agency’s portfolio of 18 + clients include both B2B & B2C retail focused and DTC/e-commerce brands, as well as Private Equity and venture-backed companies. -
Avp Marketing - Central RegionThe Coca-Cola Company 2015 - 2018Atlanta, Ga, Us• Led 7 team members and $8MM marketing budget to support Coca-Cola’s Central Region, representing over $1B yearly retail sales for Coca-Cola North America. •. Primary customers of responsibility included Target, Meijer, Giant Eagle and Hy-Vee.• Responsibilities included developing collaborative relationships with senior level customer marketing counterparts, as well as management and oversight of all shopper marketing trial, conversion and repeat initiatives (including digital, social, influencer, radio, OOH, in-store and online tactics) to support Coca-Cola brand and Central Region sales objectives. -
U.S. Still Brands Sales Lead - Sam'S ClubThe Coca-Cola Company 2014 - 2015Atlanta, Ga, Us• Led sales desk for $138MM Still Portfolio for Sam’s Club (third largest still portfolio for Coca-Cola National Retail Sales). • Results included over-delivery of plan two years in a row (2014 & 2015) for all four sales metrics for Coca-Cola: volume, profit, sales and share, as well as double digit retail sales growth for customer.• 2015 highlights included: Sell in of +300% in POWERADE 12 oz distribution, +100% in Gold Peak distribution and +50% smartwater 700 ml distribution, resulting in +$14MM in incremental retail sales growth for 2015.
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Senior Shopper Marketing Manager - WalmartThe Coca-Cola Company 2012 - 2014Atlanta, Ga, UsLed all seasonal and pillar based sparkling shopper marketing programs for Walmart Stores, U.S. Highlights include:• Created and led “Effortless Meals” shopper marketing program. Responsibilities and accomplishments include: - Recipient of Gold Effie (Single Retailer), Bronze Effie (Multibrand Shopper Solution), Bronze Reggie (Shopper Marketing) and Coca-Cola Global Best in Class Commercialization Award. - +7.8% increase in total Coke sales (vs stores not executing program) and a +2.5% increase to IC business. - +10,000 new points of distribution, resulting in +4.9MM new shoppers into the Walmart Deli, with a +59% increase in basket size for Coke and Walmart Deli items, +4.8% HH penetration, +5.6% buyer conversion. - Led agency from concept to creative execution and co-led customer facing strategy and sell-in. - Developed multi-$MM media campaign including TV, radio, digital, OOH and in store POS elements. - Program was also eventually globally scaled to Walmart stores in Brazil, China and Japan.
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Senior Marketing ManagerWalmart 2011 - 2012Bentonville, Arkansas, Us• Led concept to creative execution of top-scoring, $63MM Basket Claims media campaign in 30+ U.S. markets. • Campaign resulted in $600M incremental revenue for Walmart U.S. during Walmart FY 2012. -
Brand ManagerWalmart 2010 - 2011Bentonville, Arkansas, Us• Led creative team of 2 Associates and 3 Agency Partners in developing $7.5M multi-channel media plan. • Marketing/media strategy resulted in 1.2% increase traffic lift for 5 markets in East GBU.
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Associate Brand ManagerWalmart 2008 - 2010Bentonville, Arkansas, UsWorld Table Brand Manager (10/09 to 04/10) • Co-developed brand positioning strategy for specialty private brand in cookie, snack, nut, dip and salty categories. • Managed multiple agencies through all phases of packaging design and creative copy phases and collaborated with Product Development team to ensure product specifications met quality and brand standards. • Managed and provided direct oversight of over 400+ photography shots for all front and back of product packages. • Brand met all success criteria including above category average margins and 89% top two box for purchase intent. Great Value Brand Manager (08/08 to 10/09) • Responsible for re-launching $13B private label grocery portfolio, spanning over 150 product categories. • Assisted in developing brand architecture, overhauling brand visual identity, establishing product quality assurance program and developing communication strategy. • Co-developed top scoring $10.1M multi-media communication campaign from concept to creative execution. • Wrote over 120+ product package creative briefs and raised $3M in Co-Op for advertising campaign.
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Summer InternFrito Lay Jun 2007 - Aug 2007Purchase, New York, UsMarketing Intern – Doritos Brand Strategy• Analyzed and researched repeatable process for modeling and predicting consumer trends. -
ManagerAccenture 2005 - 2006Dublin 2, IeHighlights include:• Led 25-member team in development of $20MM+ multi-year business intelligence strategy supporting $120MM global downstream (refinery to consumer) supply chain optimization project. -
ConsultantAccenture 2002 - 2005Dublin 2, IeHighlights include:• Simultaneously managed 2 teams of 15 consultants, analysts and contractors through successful design, development and implementation of $3MM automated natural gas billing and management reporting system.
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AnalystAccenture 2000 - 2002Dublin 2, IeHighlights include:• Led 10-member team through successful development and implementation of 2 interface programs.
Drew Allen Education Details
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Texas Mccombs School Of BusinessM.B.A. -
Texas Tech University - Rawls College Of BusinessM.I.S.
Frequently Asked Questions about Drew Allen
What company does Drew Allen work for?
Drew Allen works for Accenture Song
What is Drew Allen's role at the current company?
Drew Allen's current role is Digital Marketing and Branding Executive.
What schools did Drew Allen attend?
Drew Allen attended Texas Mccombs School Of Business, Texas Tech University - Rawls College Of Business.
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