Drew Amato, Mba Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

• Build comprehensive media plans based on target audience and goals, including channel activation strategy, targeting strategy, key performance indicators based on business objectives across client portfolio.• Execute omni channel media plans in their entirety, for campaigns in channels across traditional media (TV, Radio, OOH, print), programmatic media (CTV, OLV, Display, Native, DOOH), email marketing, social media (B2C and B2B), paid search, and media partnerships.• Build and execute Test & Learn projects within the clients’ media plans to evolve current strategy and inform future planning. • Continually assess the performance of paid media campaigns to enhance strategy and improve performance.• Actively participate in the development and presentation of campaign performance reports, including measurement and metrics analysis, insights, articulating what optimizations were made and identifying opportunities for performance improvement, in partnership with Data Intelligence Analysts.• Collaborate with Data Intelligence on reporting deliverables for client needs such as monthly reports, MMM, QBRs, annual summary reports, measurement frameworks, projections, re-projections, etc.• Manage direct client communication in partnership with Account Operations as it pertains to Performance Marketing, including leading conversations with and presenting new ideas and strategic initiatives.• Collaborate with other disciplines, including creative and editorial, engagement, strategy, and intelligence to service clients as part of integrated programs.• Participate in pitching new business and organic growth opportunities, including conducting competitive research, leading strategic development, and building sales presentations.

Scottsdale, Arizona

Responsible for comprehensive marketing & sales strategy to drive awareness, educate fans, and influence purchases through traditional and digital media, grassroots efforts, public relations and community involvement. •Guided strategic optimizations based on campaign performance KPIs to drive sales conversions and strong return on ad spends. •Led and developed local team of sales professionals and marketing associates.•Managed and allocated annual seven-figure marketing budget to achieve revenue target over $18M across over 400 performances. •Analyzed and reported on financial and directly to SVP of Marketing and CEO.•Coordinated relationship with full-time Public Relations agency – The James Agency.•Executed all paid advertising campaigns including email, social, search, display, pre-roll, TV, radio, OTT, etc.•Directed Medieval Times’ charitable arm, Chivalry In Action, to give back to the community.•Achieved results of 122% revenue budget in '21 and 121% in '19 with consistently the highest sales per capita in the company since opening.•Acted as interim MSM for Atlanta and Myrtle Beach Castles and traveled out of the Corporate office in Dallas in 2018-19.•Successfully opened newest company location in Scottsdale, AZ in 2019.

Schaumburg, Il

Supported the Marketing & Sales Manager’s local strategy and implemented complementary initiatives while refining objectives. •Managed all social media accounts including paid advertising, earning a company-leading ROAS of 16.25 across all campaigns. •Worked with Marketing & Sales Manager on media buys and marketing strategy.•Planned all off-site expo, conference, and cast appearances, over 75 per year with collective promotional ROI over 5.•Led street-team marketing effort and directed team to assist with routes.•Created new and relevant content with Cast including all promotional imagery for Medieval Times during full 2-day video shoot.•Presented to counterparts as a distinguished Marketing Associate during company meeting.

Schaumburg, Il

Trained team members to provide excellent service to guests while upholding strict operational procedure and guidelines.•Tasked with seating coordination for upwards of 1,400 guests per show. •Supported Food Services Manager for training, service standards, and guest relations.

Schaumburg, Il

Led team of photographers to provide outstanding customer service and maximize sales to guests.•Acted as interim manager for department during transition period. •Created training manual for position to use for new hires.

Rock Island, Illinois, United States

Managed team of student photographers to obtain imagery for college publication.•Captured world-class imagery for admissions, endowment, athletics, and career advancement.•Artwork selected to display permanently in admissions and student center.

Master Of Business Administration (M.B.A.), Business Administration, Management Consulting

Bachelor Of Arts (B.A.), Psychology

Minors: Spanish, Communication Studies