Drew Blais Email & Phone Number

Baltimore, Maryland, Us

* Serve as a key member of the executive leadership team, driving overall agency growth, strategic direction, profitability and innovation.* Lead the creation of new services, launching agency offerings that meet client needs and drive additional revenue streams.* Develop and oversee agency-wide processes for creative, marketing and development services, ensuring projects are delivered on time, on budget and with high quality.* Ideate and manage special projects focused on innovation and client acquisition, including, leveraging strategic and creative expertise.* Build and maintain relationships with ecommerce industry partners to inform agency strategy, including BigCommerce, Klaviyo, Shopify and HubSpot.* Lead a team of designers to develop and implement innovative eCommerce UX/UI and marketing design for mid-market and enterprise brands.* Collaborate with clients to understand their business goals and develop creative solutions that align with their brand vision and target audience.* Develop and oversee the creative direction for all client projects, ensuring high quality and consistency across all channels.* Successfully manage projects for clients such as Dippin' Dots, The US Open Shop, Cutter and Buck and Monaco Cocktail, resulting in increased site traffic, conversion rate, average order value and revenue.* Participate in new business pitches, presenting creative solutions to prospective clients.* Collaborate with the development team to ensure seamless integration of UX/UI and creative designs into ecommerce platforms, optimizing site performance and user experience.

Baltimore, Maryland, Us

* Develop and execute marketing plans that align with agency revenue goals and target audience needs.* Ideate and execute digital marketing campaigns that align with the agency’s goals, vision and messaging.* Create and manage the agency's visual brand identity and messaging across all channels, ensuring consistency and alignment with company values and goals.* Produce an SEO-focused content strategy that positions the agency as a thought leader in the industry and drives traffic and engagement with target audiences.* Manage paid advertising campaigns across various channels, including LinkedIn, Meta and Google Ads, optimizing for performance and ROI.* Build and manage email marketing campaigns in HubSpot focused on generating content-interested and marketing qualified leads.* Use HubSpot and Google Analytics to measure campaign performance and continuously refine strategies to drive better results.* Advance sales enablement materials and strategies to support the agency's new business team and drive revenue growth.* Oversee website development projects, ensuring that they align with the agency's brand messaging and are optimized for SEO and UX.* Cultivate and maintain partnerships with industry leaders, including BigCommerce, Klaviyo, HubSpot and Shopify to amplify the agency's reach and build credibility.* Plan and execute events that promote the agency's and its offerings, driving engagement with target audiences and generating new leads.

Baltimore, Maryland, Us

• Produced all client-facing and internal video production and photography projects• Executed high-level video production techniques, including but not limited to 2D and 3D animation and non-linear editing using Adobe After Effects, Premiere, Photoshop and Illustrator• Conceptualized, wrote, filmed and edited more than 20 videos including advertisements, interviews and promotional content for clients at Groove• Produced campaign design collateral including postcards, advertisements, social media and email content

Rockville, Maryland, Us

• Lead agency’s digital and social media team• Conceptualize and champion national and regional digital campaigns, including online advertising, email, HubSpot, branding, video production and graphic design• Oversee website development, including usability, conversion opportunities, content writing and SEO best practices• Contribute to cross-functional PR and marketing teams and projects• Manage substantial national advertising budgets and measure campaign success through KPIs and analytics• Maintain agency partner relationships• Regularly interface with clients during new-business presentations, campaign meetings, trainings and calls• Execute all aspects of video production on accelerated deadlines

Baltimore, Maryland, Us

● Conducted communication audit analyzing online video statistics● Created five promotional videos● Implemented 3 branded promotional Instagram videos ● Executed live Google+ “Hangout on Air”

College Park, Md, Us

● Independently executed all aspects of video production process for 14 videos with more than half a million cumulative views, including two viral videos● Planned and implemented 2,500+ student “Gangnam Style” flash mob and parody video, covered by Washington Post Campus Blog, The Diamondback and WMUC Radio● 92% “Like” increase for McKeldin Facebook page from July 2012 - May 2013● Developed integrated marketing campaigns responsible for 92 percent increase in organic Facebook followers from July 2012 - May 2013