***First Data purchased CardConnect, Fiserv purchased First Data***

Oversaw the business intelligence and campaign strategy initiatives for the HQ B2B CRM department. Performed deep level analysis of customer base and external competitive environment to identify new market trends. ► Led team of highly-skilled agency Analytics Consultants providing business intelligence. ► Leveraged AI and Machine Learning models to drive business value through efficient targeting of customers in marketing campaigns. ► Achieved $1.1M in ROI by strategically moving clients to new pricing structures. ► Saved $20M through B2B analysis and providing innovative solutions. ► Actualized over $18.5M in ROI for Q1 of 2015 by developing B2B CRM campaign ROI tool to track/capture campaign success. ► Developed fully automated Tableau data visualization dashboards, back end to front end. ► Reporting & Analytics Operations: Managed all data intelligence and business reporting.*Amicably ended career with Verizon due to new policy requiring HQ Marketing employees to relocate to NJ.

Promoted to Headquarters BI Manager / Strategist ⇨ Earned Winners Circle [Top Performer - Awarded Trip] ⇨ Marketing & Sales Operations Outstanding Achievement ⇨ West Area Credo Ambassador ⇨ Garnered ‘Regional President Recognizing You’ ► Led, directed, and managed all marketing/customer experience efforts. Conducted deep dive analysis; identified opportunities/gaps in service provisions - developed/provided solid recommendations. ► Pioneered “Culture as a Competitive Advantage” project - spearheaded company’s focus on culture. ► Drove the region to 2nd out of 21 regions in self service utilization by developing reporting, education tools, and strategic initiatives.

Promoted to Sr. Marketing Analyst ⇨ Top 5% B2B Sales Rep in Region ⇨ Winners Circle ⇨ Top B2B Sales Person on Team ► Managed/grew client base of 150+ accounts. Relationship builder - establish trust and nurture consultative partnerships. ► Oversaw new customer implementation projects from start to finish. Expertly negotiated new client contracts. ► Drove new business development by developing out-of-the-box’ concepts for cultivating new markets.

Promoted to Business Account Executive ⇨ BSA Recognition Award ⇨ BSA of the Month ⇨ Pride in Service Award► Managed and supported smb/government/national accounts located throughout the Central Coast.► Increased customer engagement by 350% by redesigning the region-wide Outbound Calling Campaign for the online account management tool. ► Top Performing BSA in text message outbound campaign.► Drove revenues through assertive prospecting of new business channels. Ran trade show events.

Hired on as Business Sales Associate► Supported team of seven business account executives► Implemented “Take Back Central Coast” marketing campaign► Drove data sales through telemarketing campaigns