Partner at The Brandtech Group. The first global brandtech group, building better brands, faster and cheaper through technology.

We are a world-class problem-solving company, founded with equal expertise in brand building and technology. It works with global clients to put technology at the heart of their brands and businesses, striving always to create better marketing, faster and cheaper.

It was no accident that the first project #bloodglobal undertook was pro-bono (which is why we are called blood). What started as a favour has become a constant project to help save Africa's most majestic and endangered species. To-date, we've raised over $10m towards the @elephantcrisisfund and building life-long friendships with @georgeprest, @DavidBonnouvrier, @TrishGoff and @doutzen

Leading a rapidly expanding team of modern Strategists at R/GA to create and sustain 21st century brands through digitally-centered thinking and world-class execution.

My role is focussed on building senior thought-leadership relationships across London and Europe with all of our clients, ranging from Unilever and Diageo to Google and Beats by Dre. With a modern approach to building brand strategy, social and content integration and optimization, R/GA is one of the world's leading creative agencies that help brands to grow at the speed of culture.

I joined R/GA to develop and head up a new strategy offering and methodology. By rethinking the role that strategic practices should play within a modern agency, we have developed a robust way of working that enables strategy to come together with creative and technology teams as one to develop some of the industry's most exciting and successful work.

I was hired to devise, implement and run an integrated and robust strategic department across both the ATL and digital businesses of DDB and Tribal Europe. I also sat on the DDB UK Executive group to assist the day-to-day running of the agency and was a member of DDB Global's advanced leadership program.Key projects:I led the global digital launch of the Volkswagen Golf, working closely between 3 regional offices.I implemented the experience strategy for the Guinness Storehouse in Dublin.I was Executive sponsor on Diageo, Ebay, Volkswagen and Virgin Media accounts.

I was hired to lead Tribal's strategy and innovation offering and was responsible for strategic planning, experience and service design as well as general agency management duties.As a member of DDB's European Innovation council and founder of Tribal SPARK, a development lab and rapid prototyping team, I helped successfully cultivate Tribal's profile as one of the World's biggest digital agency networks.Key projects:Executive sponsor and strategic lead for Volkswagen's digital platforms.Conceived of, pitched and won Volkswagen's digital retail implementation.Integrated UX, analytics and strategic planning into one cohesive department.

I worked for 10 years at BD over two stints as a Partner, Director and later, Shareholder of the business. I developed the digital offering from day one into a multi award-winning, full service digital capability able to punch above it's weight and consistently win work away from the bigger, network agencies.I was responsible for driving the business and digital strategy for brand like Orange, Coca-Cola, Nintendo, Molson Coors and Confused.com. I later established eBay's local development team in the UK by delivering product, application and service design initiatives resulting in multi-million dollar growth to numerous verticals within the e-commerce platform.

I worked for 5 years cutting my teeth in digital as a hired gun Creative, Designer and Developer to independent clients and marketing agencies enabling them to deploy digital campaigns, products and services.

Creative Assistant, Audio Engineer and Studio Coordinator.Assistant to the production of numerous music moments, art installations and live events for artists such as U2, Bowie, Lou Reed, Lauri Anderson, Elvis Costello and HRH Diana Princess of Wales. Oh, Pavarotti also!