Tapped for newly created senior brand role at PACCAR subsidiary, PACCAR Financial Corp. (PFC), to direct B2B & B2C marketing and communications initiatives. - Managed marketing analyst, marketing interns, and vendor/agency resources; owned project budgets up to $775k annually; championed & maintained brand guidelines; and led positioning, messaging, segmentation, copywriting, and design direction. - Developed integrated marketing campaigns with emphasis on digital marketing, product marketing, social media content, earned media placement, and internal communications. - Overhauled customer and employee engagement platforms to ensure a consistent look, feel, and tone. Launched new customer-facing website and employee website as well as social media content, email campaigns & newsletters, and collateral for marketing, sales, tradeshows, and events.

Spearheaded internal communications, executive communications, and employer branding initiatives for PACCAR, a $27B global company. - Created the corporate communications strategy for 6 social impact employee giving campaigns and fundraising events. Set company record with $1.2M raised in 1 week.- Performed as editor in chief for PACCAR World, the quarterly company magazine distributed to 30k worldwide. Managed $60k magazine budget, oversaw graphic designer, and owned print vendor relationship while writing 70+ articles per year and directing all messaging, layout, and photo selection.- Launched the company’s first digital format magazine and implemented data analytics capabilities to measure and learn from user engagement. Also led content & publication process improvements that reduced annual production costs by 7%.

Reported directly to CEO to lead communications for agency clients and internal initiatives.- Spearheaded PR outreach strategies for 12+ high-profile brands in the construction products industry such as Kohler and Masonite. Created press releases, marketing collateral, and white papers to build awareness and consideration for client brands.- Developed and maintained relationships with key editors in B2B and B2C outlets to establish credibility and drive earned media with target media.- Conducted media analyses and shared findings in client quarterly business reports to highlight successes and opportunities.

Directed public relations campaigns for BLVD’s executive team and treatment facilities in Los Angeles, San Diego, and Portland. Launched and led event marketing campaigns to drive inbound sales and new clients.- Collaborated cross-functionally to create the viral video ‘I Know Someone’ in honor of International Overdose Awareness Day. Achieved 13,000+ views on YouTube. - Earned free Tier 1 media coverage for BLVD’s treatment programs and clinical leadership in Teen VOGUE, FOX/Glamour Health, Yahoo! Celebrity, Glamour HEALTH, Addiction Professional and other top target media outlets.- Orchestrated the organization’s first annual motorcade at the 2016 LA Pride Parade attended by 150,000 people.

Developed public relations, crisis communications, and social media strategies for client roster.- Leveraged media relations and event skills to secure Tier 1 media and celebrity attendance for Mayweather vs. Pacquiao with 4.6M viewers. - Crafted media statements and landed interviews for clients in a variety of publications such as ‘The Hollywood Reporter’ and ‘TMZ’.- Achieved top-tier article placement in ‘The New York Times’ Arts & Culture blog for jazz legend Billy Straythorn’s centennial celebration.- Collaborated with web designer to create 7 client websites.- Managed Jr. Publicists and seasonal interns- Wrote business proposals that acquired 14 new client accounts

After me and my longtime friend Sarah identified a growing national demand for intimate, cost-effective, and creative wedding ceremonies for couples interested in elopements, we launched Piece of Cake Elopements to serve this need. Drawing on our combined experience in business, marketing, and the wedding industry, we established ourselves as a boutique event-planning company specializing in luxury elopement getaways for couples in Palm Springs, Santa Barbara, and Los Angeles. We executed an aggressive growth strategy by identifying our target markets, building a network of regional vendors, creating a standout website, planning a strategic content creation and blogging calendar, and coordinating face-to-face meetings with prominent event venues such as the Ace Hotel and The Four Seasons to demonstrate how we could help them tap into the emerging elopement market. As a value-add, we became licensed officiants in the state of California. This gave us the privilege of marrying our first clients, Jaimie and Ryan, under the beautiful open skies of Coachella Valley. We were happy to garner coverage of their story and fantastic wedding photos (captured by the incredibly talented Samantha Arroyo) in Green Wedding Shoes, a leading industry blog with more than 4,000,000 unique visitors per month. After one year in operation, we closed Piece of Cake Elopements to focus on other career endeavors. The skills, entrepreneurial perspective, and experience I accumulated during this journey continue to inform my career to this day and Sarah and I remain committed to our personal friendship.