Drew Cashmore

Drew Cashmore Email and Phone Number

Chief Strategy Officer @ Vantage
Toronto, ON, CA
Drew Cashmore's Location
Toronto, Ontario, Canada, Canada
About Drew Cashmore

Drew is a commerce executive with a background in fundraising, building, commercializing and scaling intrapreneurial ventures within the world's largest retailers. He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the business to $2BN and beyond. This included insourcing the business, establishing the brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. In addition, he was a founding member of Walmart's eCommerce and digital marketing platforms and the CMO of a SoftBank-backed Live Shopping platform called Firework. Drew is currently the Co-Founder and Managing Director of a new retail innovation platform called Adaptive Retail Group. Outside of work, Drew is a startup advisor, angel investor in scalable tech and education platforms, and a father of two amazing kids. He received awards for both Top 30 Under 30 in Marketing and Top 40 Under 40 in Retail Innovation. Drew is a public speaker, thought leader, writer, aspiring actor (one can still dream), and shared keynote addresses at events including Shoptalk, GroceryShop, The Lead Innovation Summit, Smart Retail Tech.His core values are a desire for greatness (making as big an impact as possible), curiosity (perpetual learning), architecting (strengthening ideas, networks and people), kindness (working with good people he loves), and joy (appreciation of every day). A core purpose 'to build' and a personal mission to 'seek and architect ideas, stories, and businesses that support in the betterment of the world and/or those who inhabit it AND inspire and lead others to do the same at scale'.

Drew Cashmore's Current Company Details
Vantage

Vantage

View
Chief Strategy Officer
Toronto, ON, CA
Website:
gotvantage.com
Employees:
120
Drew Cashmore Work Experience Details
  • Vantage
    Chief Strategy Officer
    Vantage
    Toronto, On, Ca
  • Vantage
    Strategy
    Vantage Sep 2024 - Present
    Toronto, Ontario, Ca
  • Adaptive Retail Group
    Principal Consultant
    Adaptive Retail Group Oct 2023 - Present
  • Firework
    Cmo
    Firework Feb 2022 - Sep 2023
    San Mateo, California, Us
    •Built and accelerated the Firework brand and go-to-market globally•Established the global marketing strategy, best practices, brand, sales enablement, demand and go-to-market functions•Built and lead a large, diverse, highly engaged team across 5 continents to support global marketing and demand efforts
  • Walmart Connect
    Head Of Omni-Channel Strategy And Operations
    Walmart Connect Dec 2019 - Feb 2022
    Hoboken, New Jersey, Us
    •Established WMC's in-store advertising strategy and architecture helping to expand Walmart Connect's retail media business into its stores (supporting the doubling of the business)
  • Walmart Connect
    Head Of Marketing
    Walmart Connect Oct 2017 - Nov 2019
    Hoboken, New Jersey, Us
    •Commercialized and led Walmart's retail media brand, sales strategy and go-to-market in the U.S.•Built and led team responsible for marketing, change management, go to market positioning, onboarding of 350+ new associates, sales strategy, sales enablement, product marketing, lead generation, PR and integrated planning•Scaled marketing-driven revenues to represent significant portion of overall growth delivering hundreds of new clients, increasing packaged program revenues by over 3x, and creating first-time engagements with major CMOs in U.S. market•Managed change management across 2,000+ internal Walmart merchants
  • Walmart Connect Canada
    General Manager, Head Of Walmart Connect
    Walmart Connect Canada Sep 2015 - Feb 2017
    Mississauga, Ontario, Ca
    •Developed phenomenal team of sales, operations, sales engineering, account management, finance, technology, product, campaign execution and creative •Grew platform from inception to managing 400+ campaigns per year, 250+ advertisers, generating significant op inc. and associated product sales•Led all Walmart supplier and non-endemic promotional strategy, planning and execution across stores, website and broader media landscape including digital, experiential, TV, print, in-store signage, digital signage, sampling and radio
  • Walmart Canada
    Sr. Director, Digital Marketing And Strategic Projects
    Walmart Canada Nov 2013 - Sep 2015
    Mississauga, On, Ca
    •Led digital transformation and change management across Walmart Stores and eCommerce resulting in shift in investment from 1% to 30% of marketing spends•Led and developed Walmart’s digital marketing and customer acquisition team managing all search, display, email, affiliates, social, video, CRM, analytics and in-store digital for the company and generating 42% of all online transactions
  • Walmart Canada
    Director, Digital Marketing & Customer Acquisition
    Walmart Canada Nov 2012 - Nov 2013
    Mississauga, On, Ca
    •Developed internal expertise to support all digital media buying •Led customer acquisition and growth of Walmart eCommerce in Canada •Managed Walmart.ca advertising sales and monetization program
  • Walmart Canada
    Strategic Initiatives, Ecommerce
    Walmart Canada Nov 2009 - Nov 2012
    Mississauga, On, Ca
    •Architected and launched first digital ad business for Walmart Canada•Product Managed first Walmart.ca eCommerce platform including taxonomy, user experience, look-and-feel and item catalogue and merchandising system•Led site experience, advertising and creative for Walmart.ca•Designed and hired team to support in-house digital marketing functions
  • Myspace
    Sales Strategy & Business Analyst
    Myspace Aug 2008 - Aug 2009
    Beverly Hills, Ca, Us
    •Led sales strategy and commercialized new ad opportunities in Canada
  • Jumptv
    Sales Development Coordinator - Advertising Operations
    Jumptv Feb 2007 - Aug 2008
    Us
    •Led sales strategy and product management for advertising division
  • Lasernetworks
    Customer Relationship Management Coordinator
    Lasernetworks Apr 2006 - Jan 2007
    • Organized and flowcharted business processes, noted operational inefficiencies and suggested potential solutions

Drew Cashmore Skills

Digital Marketing E Commerce Online Advertising Online Marketing Marketing Strategy Sem Web Analytics Social Media Marketing Seo Strategy Management Mobile Devices Digital Media Multi Channel Marketing Business Strategy Advertising Email Marketing Leadership Customer Acquisition Google Analytics Sales Product Development Crm Affiliate Marketing Social Commerce Omniture Operational Strategy Analytics Business Development Search Engine Marketing Mobile New Media Aquatics Mobile Marketing Digital Strategy Ppc Customer Relationship Management Search Engine Optimization Search Marketing Advertising Strategy Sales Strategy Retail Strategy P&l Management Cross Functional Team Leadership Product Marketing

Drew Cashmore Education Details

  • University Of Toronto
    University Of Toronto
    Culture And Information Technology - Digital Enterprise Management
  • Sheridan College
    Sheridan College
    Digital Communications

Frequently Asked Questions about Drew Cashmore

What company does Drew Cashmore work for?

Drew Cashmore works for Vantage

What is Drew Cashmore's role at the current company?

Drew Cashmore's current role is Chief Strategy Officer.

What is Drew Cashmore's email address?

Drew Cashmore's email address is dr****@****ore.com

What is Drew Cashmore's direct phone number?

Drew Cashmore's direct phone number is +141599*****

What schools did Drew Cashmore attend?

Drew Cashmore attended University Of Toronto, Sheridan College.

What are some of Drew Cashmore's interests?

Drew Cashmore has interest in Politics, Science And Technology, Education, Economic Empowerment.

What skills is Drew Cashmore known for?

Drew Cashmore has skills like Digital Marketing, E Commerce, Online Advertising, Online Marketing, Marketing Strategy, Sem, Web Analytics, Social Media, Marketing, Seo, Strategy, Management.

Who are Drew Cashmore's colleagues?

Drew Cashmore's colleagues are Avneet Sandhu, Liubov Karpenko, Shusen Shrestha, Jeffrey Cairo, Linda Ziprick, Kevin Williams, Brian Jolliffe.

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