• Drove Mascara business through launch plans for #1 Mascara brand in the US. Go-to-market campaigns for Surreal and Firework Mascara launches• Revamped marketing campaign for Great Lash Mascara• Created Consumer Analyses for base mascara products: conducting consumer connect interviews, analyzing Sociovision data• Wrote weekly and monthly data reports on the Maybelline category breakdown, key business drainers and drivers, and competitive brand performance• Managed artwork/packaging process for US Eye Marketing

• Tracked, analyzed, and optimized digital advertising campaigns for Fortune 500 clients• Presented performance reports, wrap decks, campaign analyses, insights, and recommendations• Developed strong analytical skills and expertise in digital advertising strategies

• Developed product copy for new launches, enhanced website SEO, and handled social media management for Adventure Ready Brands• Created and managed website promoting outdoor activities for young girls, aiming to bridge the gender gap in outdoor participation• Successfully increased engagement and participation on website, with a goal of inspiring over 1 million girls to explore the outdoors by 2025

• Wrote promotional articles for events and employee spotlights, edited whitepapers, and composed client emails for different profiles and audiences.• Utilized HubSpot for data tracking, scheduling posts, and workflow campaigns.• Built a customer-based brand community using Slack, posting updates, addressing questions, and connecting users.

• Optimized website, managed social media, built consumer online community

• Assisted Digital Marketing Director and collaborated with Brand and Communications teams • Analyzed MAP monitoring software; outlined social media campaigns; managed Facebook and Instagram

• Organized product data; researched trends and consumer demographics; and managed consumer outreach campaign