Responsible for designer experiences around access to care and online scheduling serving a 5-state region, impacting millions of users and driving tens of thousands of monthly bookings.Championed better patient & provider experiences through UX design improvements to Epic MyChart and public websites.Increased the quality of UX practices & DesignOps, fostering team alignment, knowledge-sharing, and project management, delivering results that serve UW Medicine's mission to provide a higher degree of healthcare.Delivered solutions to complex usability challenges through user research, resulting in transformative organizational understanding.

Added 3000 users a year to the platform. Collected feedback from hundreds of users through direct email, in-app chat, surveys, and Hotjar to create a cycle of continuous improvement.Developed and implemented design documentation ensuring that UI kits and component libraries for front end dev remained consistent with design and prototyping.Managed weekly design review sessions which included the presentation of wireframes and prototypes to peers and stakeholders, feedback collection, and sprint planning.Designed digital products using React Native, NativeBase, iOS, and Google Material Design components.

Served as principal UX Designer with an emphasis on research, storytelling and user-centered design. Met with clients regularly for requirements gathering and sales.Designed user experiences for web and mobile applications with tens of thousands of users across the tech, energy, finance, e-learning, and service industries.Managed design projects coordinating between client stakeholders, internal teams, external contractors, and clients to explain the design process, integrate feedback, and deliver market-ready solutions.

Designed and launched the rebrand of a derelict World's Fair site into the busiest per-acre park in Texas in its first year. Managed communications and PR plans that won overwhelming public support for a $850M development project, creating an army of passionate promoters.Coordinated with the offices of city managers and leaders to ensure designs and communications were delivered to the public in a timely and impactful manner.

Directed copywriting and design for a $5M international marketing campaign featured on the London Tube. Supported the Chairman and C-Suite of a Fortune 500 company through story-coaching, speech prep and training, ghostwriting, and presentation design.Managed a speaker’s bureau, empowering technical leaders to tell their stories in powerful, transformative ways in conferences all over the world.