Lead customer success for all Client Partners across the MomentScience portfolio. Helping brands achieve their business objectives and increase brand affinity through innovative marketing strategies at key moments throughout the customer journey.

Senior Vice PresidentBrand: Hyundai Motor AmericaConsultant - Operations and Account ManagementBrands: Hyundai Motor America & Genesis USA | 6/21-5/22Led Agency business for Hyundai Motor America, overseeing a team of 55+ employees responsible for national and regional marketing/advertising development across all media touchpoints, with a focus on creation of cross-channel, integrated campaign experiences that drive customers to take action. Drove internal operations including workflow, process, go-to-market planning and scope realignment across Hyundai and Genesis brands.- Led brand, retail, social, web dev. and CRM teams in the development of action oriented messaging that drives customers through the customer journey to purchase and retention- Led marketing and communications that generated record search and consideration volume for the brand resulting in record sales for Hyundai in 2022- Oversaw Amazon partnership from media placement to first-ever automotive shopping experience on Amazon- Developed annual go-to-market marketing plans for Hyundai that delivered a clear vision for achieving awareness and sales goals - Reinstated and rebuilt annual scope of work and budgeting process along with project tracking and reporting for Hyundai and Genesis- Created all-new internal governance reporting structure bringing clarity and transparency to issues and needs across the entire company - Partnered with digital strategy lead to create all-new dynamic creative optimization go-to-market plan that increased Hyundai’s targeted reach across models - Guided marketing strategy and communications for IONIQ 5 & IONIQ 6 all-new vehicle marketing launches resulting in World Car of the Year, as well as IONIQ 5 being named MotorTrend SUV of the year (the first all-electric vehicle to win SUV of the year) and IONIQ 6 named Car and Driver’s EV of the year and both being ranked #1 on the Super Bowl Ad Blitz meter without running in the Super Bowl itself

Brands: IBM & kyndryl / Bills PawfiaAccounts: Wunderman Thompson, Bills PawfiaProvided leadership and consulting services to advertising and start-up organizations across industries including technology and retail. Hired to provide operational and account leadership/insights, strategic go-to-market plans and best in class marketing guidance. Services provided, but not limited to:- Leadership/Management of new and existing accounts and projects- Go-to-market plan development and strategic direction- Scope of work development and management- Branding and integrated marketing plan development- New product launches into highly competitive markets- Budget development and monthly projections- Process and workflow development and optimization- Creation and leadership of campaign and business reporting/analytics processes and deliverables- Management of site strategy and planning, UX and development- Evaluation and development of new and existing staff

Brands: AT&T/OurCallingLed the Dallas office for the AT&T Business account including oversight of three separate advertising Agencies: BBDO, Hearts & Science and Critical Mass, totaling 60+ employees. Oversaw the national advertising strategy/creative/media development as well as analytics and business insights for both media and creative deliverables across AT&T Business. Also led the strategy and creative development for not-for-profit homeless shelter and rehabilitation provider, OurCalling.- Lead all office operations: day-to-day internal office logistics, process and procedures, office space negotiations across three Agencies, fee negotiation, budget projections, scope of work/staffing development, new process/workflow planning and implementation- Ran an all-new work-from-home and office re-entry protocol during the global COVID-19 pandemic- Stewarded national campaign strategy and creative development for AT&T Business with a focus on integrated offerings spanning all touch-points in the customer journey- Established new cross-disciplinary marketing insights reporting structure translating strategic insights into actionable marketing plans - Instituted a leadership team, along with new processes, to focus on driving cross-Agency collaboration resulting in a unified, single Agency solution across three Agencies

Brands: Toyota Motor North America / The Amanda Foundation / New BusinessLed a team of 15, as well as three additional multi-cultural partner Agencies, across multiple Toyota brands/deliverables. Responsible for national campaign development and analytics with a focus on creation of multi-channel, transcultural, integrated campaign experiences across traditional and digital media. Also led all marketing for new, non-profit Client, The Amanda Foundation, an independent animal hospital and pet adoption clinic.- Retained Camry’s title of #1 selling car in America 8 years in a row, despite a significant surge in competitor sales- Built Auto Endemic advertising program from standard banner advertising into a data-informed/driven advertising platform across digital advertising, social and search, along the way adding addressable TV and enthusiast print, while increasing the overall program budget 400% in four years- Developed the Effie winning “keep it wild” Toyota 4Runner campaign that increased efficacy among the core audience while increasing overall sales by 30% - Partnered with Strategy and CCO to define the Toyota Brand and roll out the new brand strategy across all Toyota marketing efforts and employees/partners

Brands: Toyota Motor North America / New BusinessOversaw the integration, and strategic direction along with creative development for traditional and digital teams. Develop annual scope of work and corresponding fiscal year budgets for the Toyota business. Upon arriving, was asked to be the Interim Digital Director charged with retooling digital and social departments while maintaining existing position of leading integrated campaign development, resulting in leadership of a combined 22 employees. Led and won the pitch of Proctor and Gamble’s Pampers digital business in the US.

Brands: Nissan North America, Inc. / GatoradeRan all digital advertising, analytics and new media efforts for Nissan North America and Gatorade. Responsible for directing planning and strategic go-to-market development, creative deliverables and reporting across a team of 15 dedicated digital staff.

Brand: Toyota Motor Sales, USAHired as first dedicated digital team member, responsible for leading the strategic direction, development/maintenance and analytics for Toyota.com and all associated sites, digital advertising, emerging technology and partnership efforts. Grew department to a team of eight overseeing all models within the Toyota lineup. All while leading the research, planning and development of a complete redesign of Toyota.com and Toyota.com/Owners CRM site.

Brands: Activision / Buena Vista Games / EA / Full Tilt Poker / LucasArts / Nintendo / TBS SportsOversaw traditional and digital advertising (TV, print, packaging, web sites, online media, POP, video game trailers) and reporting, along with event business including E3 trade show booth development for multiple gaming and sports Clients. Partnered with Clients to help strategically position gaming titles and develop packaging that stands out on shelf based on research and analytics within an extremely competitive gaming marketplace. Charged with ongoing business development and revenue generation from existing and new Clients.

Brands: American Isuzu Motors, Inc. /Anthem Blue Cross of California / Hong Kong Tourism Board / New BusinessManaged the day-to-day business for each account including all site strategy/creative development, CRM integrations, website reporting, e-commerce sites and Isuzu’s regional online dealer lead communication tool.

Brand: American Isuzu Motors, Inc.

Brands: Taco Bell / Kraft Home OriginalsResponsible for campaign deliverables for multiple products and Clients. Helped plan, launch and sustain the award winning advertising campaign and pop-culture phenomenon “Yo Quiero Taco Bell.”

Brands: Unocal / Samsonite / New Business