Drew Clayton Email & Phone Number

Santa Monica, Ca, Us

Irving, Tx, Us

I lead the product group for this Top-25 Comscore media company in developing a future-facing CMS for SaaS and internal clients, as well as mobile app and web platforms with key focus on monetization, registration, and data intelligence.• Drove 35% revenue growth on mobile apps within six months of platform launch• Manage custom web and mobile app platforms for 120 journalism properties, orchestrating dev prioritization, UAT, and stakeholder outreach• Led 98% lift in views of AVOD and SVOD streaming video in apps• Represent Product in strategizing with president and C-Suite• Craft process & culture for product team focusing on mindset, group accountability, professional growth, and lead-measure commitments• Served clients like Scripps and FOX our B2B licensed SaaS web publishing platform

Dallas, Tx, Us

As a board member, I provide guidance and planning for INMA's North America operations, plan conferences & webinars on digital subscription case studies and best practices, and strategize on membership acquisition.

Chicago, Illinois, Us

• Set the roadmap for and manage teams on the network's mobile, video, machine learning, and digital subscription products • Led improvements to the metered content and e-commerce purchase products through iterative tests resulting in doubling digital subscribers year over year • Led cross-functional teams in product development, requirement definition, and iterative design of multiple online initiatives for a world-class media brand of ten major news organizations• Oversaw functional and experience upgrades based on analytics, A/B testing, and usability research• Managed relationships with vendors, establishing deliverables, evaluating potential partnerships, and working with business development on contracts

• Weddings and portraits for private clients • Food, restaurant, concert coverage for print and online publications

Writing and editing services for journalistic pieces, website copy, and corporate communications.

Glendale, California, Us

· Own user-interactivity-based features from account/CRM/registration to social integration, e-commerce, and UGC across all projects· Lead cross-functional teams in feature definition and product requirement gathering for Web and mobile applications· Keep up to date on industry and technology developments · Vet features with Legal to retain compliance with COPPA, safe harbor status, company guidelines, etc.· Socialize products to business units across Disney and to outside sponsors· Shepherd products from inception through development and post-launch tracking and improvements

Glendale, California, Us

· Own the UGC and registration solutions across network, including a contest framework that has hosted 1M entries and 90M page views on a single event · Socialize products to business units across Disney and to outside sponsors · Lead cross-functional teams in feature definition, development, and post-launch tracking and improvements · Prioritize and approve or reject projects based on business strategy

Glendale, California, Us

· Managed online features from concept through post-launch· Designed interactions, user flows, wireframes, information architecture, and content strategy· User-tested prototypes· Designed and tested interactions and information architecture of custom sponsored sites garnering tens of millions of page views· Lead extracurricular user-experience group for designers across Disney

-Design wireframe prototypes for websites and internal producer tools-Conduct user testing for optimal experience and intuitive interface-Manage product from conception through development, QA, and production launch-Mediate teams from multiple disciplines: tech, marketing, editorial, art, ad sales to clarify product requirement documentation

-UX design and information architecture for new content and development projects-Prototyped, wireframed, and documented requirements of nascent features-Conducted user research, user interviews, and other exercises to understand interaction patterns and needs of our consumers

-Wrote and published editorial features optimized for SEO -Managed freelancers

New York, Ny, Us

• Researched and promoted the top restaurants and events in Las Vegas, SanFrancisco, San Diego, Phoenix, and Seattle• Wrote restaurant, bar, and event reviews and click-through-driving promo copy• Worked with celebrity blogger Robin Leach to report exclusive social-scenecoverage• Launched AOL Vegas, CityGuide’s flagship “super site”• Assigned and edited articles while maintaining a strict freelancer budget• Wrote and published features that earned millions of page views

· Led editorial team in a digital startup targeted at teen-to-post-college audiences· Directed reporter and video teams in producing Web-broadcasted news features· Taught writing workshops for features staff to build skills and a unified voice· Developed editorial calendar with management team· Directed creative staff on collateral photography for articles and design of the website

• As lead dining writer, reviewed eateries around San Diego, increasing localawareness of the restaurant scene and the magazine• Researched leads and conducted interviews to support current-events articles• Shot photos for restaurant reviews and news stories such as the ‘03 San Diego wildfires

Ba, Interdisciplinary Studies

User Experience Design