Drew Franklin Email & Phone Number

Birmingham, Al, Us

Milwaukee, Wi, Us

• SaaS Technology Focus: Spearheaded the marketing of SaaS-based industry solutions, integrating advanced software platforms with traditional hardware and services. Played a pivotal role in transitioning product offerings to a more software-centric, subscription-based model, aligning with modern energy sector trends.• Strategic Market Positioning: Developed and executed comprehensive market strategies for global industry solutions, targeting key segments within the energy sector. Conducted in-depth market research to identify emerging trends and opportunities, particularly in areas related to sustainable energy solutions.• Cross-Functional Team Collaboration: Collaborated closely with technical, sales, and regional teams to create impactful content and strategies. This included coordinating with product development teams to ensure the alignment of new solutions with sustainability objectives and market needs.• Revenue Growth Through Innovative Marketing: Utilized cutting-edge marketing techniques, including data-driven metrics and digital marketing tools, to effectively launch and promote industry solutions. Focused on maximizing revenue through strategic alignment with sales enablement, demand-generation, and account-based marketing programs.• Stakeholder Engagement: Engaged with internal and external stakeholders to drive adoption of sustainable and decarbonized solutions. This included communicating the value proposition of these solutions to key customers and partners, fostering a deeper understanding and commitment to sustainability goals.

Birmingham, Alabama, Us

Birmingham, Alabama, Us

• Innovation in Regulated Energy Software Industry: Pioneered marketing strategies for regulated energy software solutions, emphasizing data management and analytics innovation crucial for modern energy utilities. Focused on solutions that enhance operational efficiency and sustainability in the energy sector.• Leadership in Market Strategy Execution: Led the marketing team in executing strategies that positioned the company at the forefront of the energy sector's digital transformation. Focused on marketing campaigns highlighting the company's commitment to clean energy and sustainable practices.• Metrics-Driven Marketing and Business Development: Utilized advanced analytics tools like Google Analytics and HubSpot to track the effectiveness of marketing strategies, ensuring alignment with business development goals.

Birmingham, Al, Us

• Led a diverse corporate communications team in developing and executing communicationstrategies for Altec's products, services, and executive stakeholders.• Managed internal and external communications through the company's intranet and mediarelations.• Collaborated with Product Management and Sales teams to develop marketing materials thateffectively communicated product value propositions.• Coordinated with channel partners to ensure consistent messaging and branding across allmarketing efforts.• Organized and participated in industry events, webinars, and speaking engagements toevangelize the company's products and solutions.

Birmingham, Al, Us

• Responsible for directing video marketing projects and communications efforts. • Serves as the producer, director & editor for video productions (internal communications, customer testimonials, external announcements, etc.) • Assists with corporate communications & community relations events.Learn more at www.altec.com

Trussville, Alabama, Us

• Responsible for developing and leading brand identity, content, creative & public relations. • Managed the implementation of Hubspot (marketing automation) and inbound marketing strategy. • Developed and created content marketing items for lead generation & nurturing. • Managed relationship with the external marketing agency. • Served as the producer for all video productions (internal communications, customer testimonials, external announcements, etc.) • Obtained positive brand exposure through public relations activities (industry editorials, executive profiles, Inc. 5000 listing, Best Places to Work listing, etc.)Learn more at www.spocautomation.com

Washington, Dc, Us

GradesFirst (EAB) believes that relationships matter, not only between students and academic support staff but also between our customers and us. We design software that makes it easy for support staff to build the relationships that lead to student success while providing unparalleled client support. Acquired by The Advisory Board Company (NASDAQ: ABCO) and further developed into EAB.• Responsibilities ranging from technical sales, onboarding and voice of the customer to training and support.• Served as the primary client success resource to over 50 universities and community colleges across North America.• Maintained a 100% client retention record while in the Client Success role.• Leveraged the Pardot (marketing automation) tool to generate and nurture new leads for the sales team.• Researched, designed, tested and implemented best practices for users at each client school.• Developed content marketing materials (blog, white paper, webinars, etc.).• Created product literature and info sheets for print and web using Adobe InDesign, Photoshop & Illustrator.

Trussville, Alabama, Us

Founded in 1979, SCA Performance is a leading OEM authorized specialty vehicle manufacturer for light-duty trucks. The Company receives new vehicles directly from the OEM’s, adds specialty packages and then sells the up-fitted vehicles to new truck dealers with a full OEM warranty. SCA’s vehicles are differentiated by their proprietary premium design packages, high-quality installations and OEM warranty. • Served as the marketing lead that handled all company social media channels, corporate communications and online sales.• Improved brand/fan engagement on Facebook and Twitter by over 300% in the first year.Acquired by Fox Factory. Division still operating in Trussville, AL.

Tuscaloosa, Alabama, Us

Bachelor Of Arts, Public Relations

Master Of Business Administration - Mba, Marketing

High School