Drew Erickson

Drew Erickson Email and Phone Number

Senior Client Partner at Reddit | Meta alum @ Reddit, Inc.
Drew Erickson's Location
Greater Chicago Area, United States, United States
About Drew Erickson

Drew Erickson is a Senior Client Partner at Reddit | Meta alum at Reddit, Inc.. He possess expertise in marketing strategy, marketing, market research, management, marketing research and 24 more skills. Colleagues describe him as "It is my pleasure to write this endorsement on behalf of Drew. He is strong analytically and has the ability to sift through multiple data streams to develop a compelling story and insight. Drew also has the ability to articulate this story to a wide range of constituencies. Drew is confident and comfortable among clients, establishing rapport and credibility with ease. On top of that - Drew has amazing energy, passion, and ambition. His desire to learn, improve and grow should be lauded and would serve as an asset to any organization. I recommend Drew without reservation.", "Drew is a student with incredible passion and drive. I had the pleasure of getting to know Drew in the International Business Immersion Program. He is not afraid to learn, and in fact new little about agribusiness sector before the program but that did not impeded his group work as he developed a true passion for agriculture. He was an asset to his group and not afraid to take on new subject matters or video group project work.", and "Drew joined our summer intership program this past summer. Within a very short period of time, he made significant contributions to the marketing organization. From managing research insights and retail field work to developing a systematic tool for managing our costs for a new-to-the-world packaging project, he was resourceful, dependable and a pleasure to work with throughout his tenure. Drew's work ethic proved very compatible with our team as he worked autonomously on several projects while being a trustworthy team member. It was regrettable to see him return to school, but he is a very strong candidate for permanent employment."

Drew Erickson's Current Company Details
Reddit, Inc.

Reddit, Inc.

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Senior Client Partner at Reddit | Meta alum
Drew Erickson Work Experience Details
  • Reddit, Inc.
    Senior Client Partner, Retail
    Reddit, Inc. Nov 2022 - Present
    San Francisco, California, Us
  • Meta
    Client Solutions Manager - Retail
    Meta Mar 2018 - Nov 2022
    Menlo Park, Ca, Us
    • Lead major retail book of business to significant YoY growth, through building deep relationships across all client levels, to drive continuous cycles of opportunity discovery, enrolling stakeholders in shared long-term partnership visions, strategic alignment and activation, and robust measurement and analysis.• Trusted advisor and consultant to senior leaders at clients and agencies and internal teams/vertical.• Lead long-term, complex, cross-functional projects across clients and internal Meta, driving regional, vertical, and company-wide strategy, opportunities, and innovation (commerce, video, signals, full-funnel, creative, etc.).• Expertise in strategic account planning, sales (revenue growth, consistent quota/goal attainment), relationship-building, measurement (SME), project management, organization navigation, industry, and communication.• Build thriving, inclusive culture through leadership onboarding, mentorship, and small business acceleration.
  • Treehouse Foods
    Marketing Manager - Beverage
    Treehouse Foods Sep 2016 - Mar 2018
    Oak Brook, Illinois, Us
    • Managed multiple $100MM+ beverage categories from innovation conception through launch, care, and growth.• Developed capabilities, products, and brands to create new portfolio achieving $20MM+ sales goal by year 3.• Created compelling sell-in stories, strategies, and ideation sessions to present, sell, and collaborate with high-level decision makers at top customers across channel, including retail, club, drug, convenience, and food service.• Led cross-functional teams including procurement, R&D, QA, supply chain, and sales to bring products to life.• Built and executed marketing plans including in-store, online, and other tactics to drive awareness and sales.
  • Treehouse Foods
    Associate Marketing Manager - Beverage
    Treehouse Foods Aug 2015 - Sep 2016
    Oak Brook, Illinois, Us
  • Nielsen Neuro
    Associate Manager, Client Service
    Nielsen Neuro Nov 2013 - Aug 2015
    Berkeley, Ca, Us
    • Drove innovative consumer neuroscience solutions in marketing and advertising effectiveness for our clients.• Created marketing and brand management strategies via ad testing and optimization, ad compression, packaging design and shelf testing, brand essence, and concept testing. • Built strong client relationships, designed strategic projects, analyzed complex data, and presented findings.• Won multiple Gold “Simply Excellent” awards for outstanding project management and client consulting.
  • Nielsen
    Senior Analyst, Consumer & Shopper Analytics
    Nielsen Jun 2013 - Nov 2013
    New York, Ny, Us
    • Managed multiple consumer and shopper analytical research projects from proposal stages through final delivery for major retail clients including Groupon, 7-Eleven, BP/ampm, Speedway, and BJ’s Club Warehouse.• Developed key recommendations, findings, and insights, which have been implemented on national levels on projects for primary retail and manufacture clients such as Coca-Cola, Walmart, General Mills, Unilever, and Dollar General.• Analyzed and delivered projects across multiple objectives and over a diverse range of research areas including new product concept testing and launch strategies, shopper segmentation and targeting through factor and cluster analysis, banner equity analysis, and general retailer and product improvement strategies.• Presented consultative recommendations and analytical results for key client deliverables in person and remotely.• Received multiple Gold, Silver, and Bronze “Simply Excellent” awards for exceeding expectations on several projects, delivering compelling analytical work, managing peers and interns across multiple studies, and developing sound client relations that have lead to future work.
  • Nielsen
    Professional Services Analyst
    Nielsen Jul 2011 - May 2013
    New York, Ny, Us
  • Padi Americas
    Marketing Intern
    Padi Americas Jan 2010 - Jun 2011
    Rancho Santa Margarita, Ca, Us
    • Won PADI X Intern Achievement Award 2010 for exceeding goals throughout a successful semester. • Created and executed unique Marketing Plan acquiring 75% more participants than estimated at Discover Scuba Dive events.• Advertised within a specific budget by developing ads and flyers, applying guerrilla marketing tactics, working through social media, hosting info booths, and organizing promotional events.• Designed surveys and utilized other market research methods to analyze potential target markets.
  • Fellowes, Inc.
    Marketing Intern
    Fellowes, Inc. Jun 2010 - Aug 2010
    Itasca, Illinois, Us
    • Researched and developed new products and marketing strategies within Bankers Box business model including SWOT analysis, market verification, branding, pricing, costing, market research, etc., that were used in global launch plan.• Constructed Market Builds to provide updated commercial market share evaluation. • Performed in-store, field analysis of POG assortments to create strategies to revitalize branding.• Formulated Competitive Matrices to analyze competitive landscape of key industry categories.
  • Fat Sandwich Company
    Shift Manager
    Fat Sandwich Company Oct 2008 - Dec 2009
    • Managed shifts, trained new employees, provided customer service, and supervised operations.• Calculated and evaluated register totals to monitor revenue, productivity, and labor statistics.
  • Erickson Studios
    Sales Associate
    Erickson Studios May 2003 - Aug 2009
    • Sold paintings and developed strong customer relations at various art fairs throughout the Midwest and Florida.• Increased revenue by modifying products to meet specific customer needs on location.

Drew Erickson Skills

Marketing Strategy Marketing Market Research Management Marketing Research Data Analysis Microsoft Office Analysis Leadership Segmentation Project Management Entrepreneurship Advertising Product Marketing Marketing Management Social Media International Marketing Client Relations Skills Sales Social Media Marketing Retail Marketing International Business Management International Business Experience Strategic Consulting Survey Design Survey Research Written And Oral Presentation Skills Client Presentation Consumer Neuroscience

Drew Erickson Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Management & Organizations
  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    International Business Management
  • Naperville North High School
    Naperville North High School

Frequently Asked Questions about Drew Erickson

What company does Drew Erickson work for?

Drew Erickson works for Reddit, Inc.

What is Drew Erickson's role at the current company?

Drew Erickson's current role is Senior Client Partner at Reddit | Meta alum.

What is Drew Erickson's email address?

Drew Erickson's email address is dr****@****ook.com

What is Drew Erickson's direct phone number?

Drew Erickson's direct phone number is +163064*****

What schools did Drew Erickson attend?

Drew Erickson attended Northwestern University - Kellogg School Of Management, Gies College Of Business - University Of Illinois Urbana-Champaign, Naperville North High School.

What are some of Drew Erickson's interests?

Drew Erickson has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Food, Fishing.

What skills is Drew Erickson known for?

Drew Erickson has skills like Marketing Strategy, Marketing, Market Research, Management, Marketing Research, Data Analysis, Microsoft Office, Analysis, Leadership, Segmentation, Project Management, Entrepreneurship.

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