Drew Erickson Email & Phone Number

San Francisco, California, Us

Menlo Park, Ca, Us

• Lead major retail book of business to significant YoY growth, through building deep relationships across all client levels, to drive continuous cycles of opportunity discovery, enrolling stakeholders in shared long-term partnership visions, strategic alignment and activation, and robust measurement and analysis.• Trusted advisor and consultant to senior leaders at clients and agencies and internal teams/vertical.• Lead long-term, complex, cross-functional projects across clients and internal Meta, driving regional, vertical, and company-wide strategy, opportunities, and innovation (commerce, video, signals, full-funnel, creative, etc.).• Expertise in strategic account planning, sales (revenue growth, consistent quota/goal attainment), relationship-building, measurement (SME), project management, organization navigation, industry, and communication.• Build thriving, inclusive culture through leadership onboarding, mentorship, and small business acceleration.

Oak Brook, Illinois, Us

• Managed multiple $100MM+ beverage categories from innovation conception through launch, care, and growth.• Developed capabilities, products, and brands to create new portfolio achieving $20MM+ sales goal by year 3.• Created compelling sell-in stories, strategies, and ideation sessions to present, sell, and collaborate with high-level decision makers at top customers across channel, including retail, club, drug, convenience, and food service.• Led cross-functional teams including procurement, R&D, QA, supply chain, and sales to bring products to life.• Built and executed marketing plans including in-store, online, and other tactics to drive awareness and sales.

Oak Brook, Illinois, Us

Berkeley, Ca, Us

• Drove innovative consumer neuroscience solutions in marketing and advertising effectiveness for our clients.• Created marketing and brand management strategies via ad testing and optimization, ad compression, packaging design and shelf testing, brand essence, and concept testing. • Built strong client relationships, designed strategic projects, analyzed complex data, and presented findings.• Won multiple Gold “Simply Excellent” awards for outstanding project management and client consulting.

New York, Ny, Us

• Managed multiple consumer and shopper analytical research projects from proposal stages through final delivery for major retail clients including Groupon, 7-Eleven, BP/ampm, Speedway, and BJ’s Club Warehouse.• Developed key recommendations, findings, and insights, which have been implemented on national levels on projects for primary retail and manufacture clients such as Coca-Cola, Walmart, General Mills, Unilever, and Dollar General.• Analyzed and delivered projects across multiple objectives and over a diverse range of research areas including new product concept testing and launch strategies, shopper segmentation and targeting through factor and cluster analysis, banner equity analysis, and general retailer and product improvement strategies.• Presented consultative recommendations and analytical results for key client deliverables in person and remotely.• Received multiple Gold, Silver, and Bronze “Simply Excellent” awards for exceeding expectations on several projects, delivering compelling analytical work, managing peers and interns across multiple studies, and developing sound client relations that have lead to future work.

New York, Ny, Us

Rancho Santa Margarita, Ca, Us

• Won PADI X Intern Achievement Award 2010 for exceeding goals throughout a successful semester. • Created and executed unique Marketing Plan acquiring 75% more participants than estimated at Discover Scuba Dive events.• Advertised within a specific budget by developing ads and flyers, applying guerrilla marketing tactics, working through social media, hosting info booths, and organizing promotional events.• Designed surveys and utilized other market research methods to analyze potential target markets.

Itasca, Illinois, Us

• Researched and developed new products and marketing strategies within Bankers Box business model including SWOT analysis, market verification, branding, pricing, costing, market research, etc., that were used in global launch plan.• Constructed Market Builds to provide updated commercial market share evaluation. • Performed in-store, field analysis of POG assortments to create strategies to revitalize branding.• Formulated Competitive Matrices to analyze competitive landscape of key industry categories.

• Managed shifts, trained new employees, provided customer service, and supervised operations.• Calculated and evaluated register totals to monitor revenue, productivity, and labor statistics.

• Sold paintings and developed strong customer relations at various art fairs throughout the Midwest and Florida.• Increased revenue by modifying products to meet specific customer needs on location.

Master Of Business Administration (M.B.A.), Marketing Management, Management & Organizations

Bachelor Of Science, Marketing, International Business Management

Education record