Drew Esson Email & Phone Number

Bingen, Washington, Us

Responsible for Product Roadmap, Pricing, and working with Marketing team to produce all collateral related to the Sagetech Avionics products. Also worked closely with the CEO to develop 5 year business model to support business management decisions and company financing.Situational Awareness Avionics technology specializing in Detect and Avoid Solutions that included Mode S and Mode 5 micro-transponders, ACAS based collision avoidance, and integration with non-cooperative sensors for both civilian and defense applications.

Mission, Kansas, Us

Facilitated development of product collateral and marketing campaigns as well as go to market planning and execution for new business.

Westminster, Colorado, Us

Founded, built, and led partner program targeted toward derivative developers, leveraging company imagery and cloud services. Negotiated and developed complex global partner relationships that targeted commercial and government verticals. Built and monitored financial models and agreement guidelines to ensure achievement of profitability targets. Managed team of employees tasked with nurturing strategically-valuable partners and led cross-functional productization teams. Drove marketing initiatives at both the program level and individual strategic partner relationships. Served as Subject Matter Expert (SME) in building key strategic partnerships. • Managed partner ecosystem, generating over 30% YOY revenue growth for previous three years. • Annual program revenue grew 300% in four years.• Directed productization of several partner products within the DigitalGlobe portfolio, resulting in substantial incremental revenue. • Key contributor in formation of a joint venture, with partner generating $50 million in annual revenue as a stand-alone enterprise.• Revenue from partner-based telecommunications solutions led to substantial growth in revenue from three of largest U.S. telecommunications providers.

Westminster, Colorado, Us

Planned and implemented Americas’ channel marketing programs for company commercial imagery resellers. Developed and executed print, electronic, and web promotional activities, e-mail campaigns, web seminars, and online marketing, including definition of creative strategies, campaign goals, content creation, and production. Participated in continuously improving our Channel Partner program and go-to-market strategy. Collaborated with Sales, Marketing, Product, and Customer Success teams to identify high-value opportunities and create partner enablement content and infrastructure. Company spokesperson at partner events.• Led development of annual partner sales kick-off rallies and coordinated all aspects of events.• Received Global MVP award and selected for company’s leadership development program.

Contract employee at boutique product strategy and operations consulting team. Developed go-to-market plans and analyses for companies evaluating new product launches. Results: Pilot trials executed in U.S. and Canada.

Boulder, Co, Us

First paid employee responsible for implementation and launch of mobile-based comparison-shopping service. Coordinated Customer Care, Merchant Integration, and Product Development functions. Implemented commission and advertising-based revenue streams. Results: Successfully launched service on Verizon, AT&T, Sprint, and Cellular South.

Redwood City, Us

Developed and executed product group marketing plan and overall P&L for location products. Identified and negotiated various partnerships with go-to-market partners and channels. Directed team of product managers and technologists for location product portfolio. Served as key product spokesperson within company and for key customer engagements. Selected for Openwave Leadership (OWL) program for senior management potential. Operated as member of CTIA Location-Based Services Best Practices Council and speaker at industry events.

Redwood City, Us

Managed and led team of senior engineers in new solution development initiatives. Customer relationship management lead and key contributor in customer negotiations. Results: Content and applications offer rolled out to Openwave sales team on a global basis. Successful deployment at Softbank Mobile Japan. Promoted to Director, Product Management.

Redwood City, Us

Global responsibility for Location Studio and Mobile Messaging Gateway (MMG) products, including pricing, profitability, and strategic direction. Led effort to define and implement requirements for high- availability, Sun-based architecture. Managed contractual relationships with all third-party component vendors incorporated into Location Studio products. Deployed Location Studio at several wireless operators.

Redwood City, Us

Served as key product manager during early stages of start-up SignalSoft (acquired by Openwave). Defined location service product requirements for Location Sensitive Billing product and collaborated with engineering organization during implementation. Developed service requirements and success criteria for product trials in USA, Canada, and Europe. Created sales and marketing collateral to support sales process, including feature and function and business case presentations. Authored several articles within industry publications, including “Wireless Review,” “Billing World,” and “Mobile Europe.” Deployed SignalSoft products at several wireless operators.

Dublin 2, Ie

Worked on billing and customer care projects in telecommunications industry for key clients, including Century Link and AT&T Wireless. Led team of developers for Convergent Discounting Engine application for Century Link. Developed technical requirements for billing and customer care system for AT&T Wireless. Served as core member of customer care interface project for Century Link Business and Government Services Group. Promoted to senior consultant from initial hiring position. Recognized by Century Link for contribution to success of projects.

Mba, Finance

Bachelor Of Arts (B.A.), Political Science And Government