Drew Geldart Email & Phone Number

Penticton, Bc, Ca

Penticton, British Columbia, Canada

Applying my senior marketing and product design experience to transform our digital customer acquisition and product adoption journeys within financial services.

Digital marketing team lead and brand strategist responsible for growth marketing operations across a multi-brand model.

Penticton

Creative lead and digital strategist for brand and growth marketing campaigns.

Penticton

Regional lead for marketing, advertising and community sponsorships. Developed and launched the first Digital Concierge program, leading to full scale adoption at 54 branches across all First West brands.

Vancouver, Canada

Marketing manager for Central 1’s direct banking and payment services at Central 1, servicing over 330 credit unions, financial institutions and corporations across Canada. I managed the product marketing, communications and sales support for Central 1’s technology services including mobile banking, online banking, business banking and payments services. Working closely with the business development and product development departments I launched new products, such as Deposit Anywhere… Show more Marketing manager for Central 1’s direct banking and payment services at Central 1, servicing over 330 credit unions, financial institutions and corporations across Canada. I managed the product marketing, communications and sales support for Central 1’s technology services including mobile banking, online banking, business banking and payments services. Working closely with the business development and product development departments I launched new products, such as Deposit Anywhere and our mobile banking app, and helped increase adoption of the existing portfolio. I also worked to redefine the boundaries of B2B support by introducing consumer-focused integrated marketing programs aimed at improving consumer (end-user) engagement with our clients’ online, mobile and payments services. Show less

Vancouver, Canada Area

The Association of Integrated Marketers (formerly BCAIM) is one of the longest running marketing associations in BC. As a director, I manage brand activation, advertising and web. In 2013, I successfully led the association to a new identity a name change to AIM (see www.youraim.ca for more).

Vancouver Canada

As marketing manager at a creative agency I had the privilege of managing yearly marketing and communications programs aimed at strengthening Karo’s position in the marketplace through sponsorships, public relations, direct marketing and communications. I worked closely with the accounts team to successfully pitch for new business opportunities and set up a formal sales management system. I gained valuable experience RFP development, creative pitch development and execution, pricing… Show more As marketing manager at a creative agency I had the privilege of managing yearly marketing and communications programs aimed at strengthening Karo’s position in the marketplace through sponsorships, public relations, direct marketing and communications. I worked closely with the accounts team to successfully pitch for new business opportunities and set up a formal sales management system. I gained valuable experience RFP development, creative pitch development and execution, pricing, customizing service offerings and delivery schedule development. I also cut my teeth in social media at Karo by launching and managing its first multi-platform social media program and blogging site.Working agency-side for three years really gave me a solid education in appreciating the two sides of the client / agency coin.It was also a great environment for pursuing charitable initiatives, In 2008-2009 I managed Karo’s largest company-wide donation program for Movember, leading the company to raise over $15,000 for prostate cancer research.I also received Karo’s Founders Award in 2009 for recognition of valuable contribution to company and culture. Show less

Vancouver, Canada

I worked with a talented team of volunteers and creative professionals to develop the brand for the BCAIM Contagious Conference and manage the marketing and promotional activities.

Edinburgh, United Kingdom

A one-year role coordinating marketing and sales functions, including CRM management, national direct marketing campaigns, event management and advertising. With good timing I was fortunate enough to be there to coordinate the concept development and execution of a company re-brand in 2007.It was a great experience navigating my way through the subtleties (and not so subtleties) of marketing to a different culture.

Melbourne, Australia

Marketing Coordinator for Australia's largest residential home building franchise.I was responsible for the management of a multi-million dollar marketing budget, overseeing advertising, sales and promotions, direct marketing, branding and formal research.Highlights include establishing Hotondo’s first call centre, managing the planning and roll-out of a national brand re-development and exceeding benchmarks for company sales during our promotional periods.

Bachelor, Marketing, Pr, Economics

Education record

Education record