Drew Gilges Email & Phone Number

Beaverton, OR, US

Herzogenaurach, Bavaria, DE

Herzogenaurach, Bavaria, DE

As the Global Brand Marketing Lead of adidas US Football, I had the pleasure of leading a cross-functional team focused on building the best Football brand in the industry. We developed brand strategy, worked collaboratively to achieve business goals and executed campaigns across all marketing channels; including Digital, Social, Public Relations, Events.

Herzogenaurach, Bavaria, DE

Execution of the North American strategic business plan for all Running consumer experiences across Events, Retail, Media, and Digital communications.Responsible for creating brand energy and driving product sales through impactful product and athlete storytelling.Leadership of consumer-facing activation plans for 2023 Peachtree 10K, USATF Outdoor.

Herzogenaurach, Bavaria, DE

Led the creation and execution of all Global communications and activation efforts across Digital, Social, Public Relations, Events, Retail, Wholesale and Paid Media.Advanced the partnership model to provide new solutions for both business and brand needs through strategic activation of external partners.Partnered with Product, Merchandising, Business.

Herzogenaurach, Bavaria, DE

Global Lead: @adidasFBallUS, @adidasBaseball and @adidasLacrosseOwnership of social media direction for adidas Football, Baseball and Lacrosse; focused on high-level strategy and planning.Strategically managed content, copywriting and paid media to create cohesive plans that leveraged social communities to achieve brand objectives.Managed social calendars.

Herzogenaurach, Bavaria, DE

Managed the social voice, strategy and moderation for adidas Soccer; focused on day-to-day conversations with consumers and athletes.Partnered with Global and Local brand communications and digital teams to create effective editorial calendars and post plans specific to individual social channels.Shaped future communications plans with effective monitoring.

• Managed 35 individual client relationships while using proficient communication, extreme attention to detail, and ability to prioritize responsibilities; which resulted in successfully completed-on-time projects
• Coordinated weekly promotional calendars to strategically secure financial support totaling over $100,000 for over 50 products at retail locations throughout the Pacific Northwest
• Developed and maintained personalized reports to increase planning efficiency, generate greater sales and execute accurate communication for clients grossing upwards of $50 million annually www.cmsales.com

Portland, Oregon, US

• Managed several vendors to ensure the proper completion of detailed tasks in relation to Lexus’ involvement at the 2013 US Women’s Open, US Senior Open and US Amateur Open
• Executed teamwork and coordination to prepare over 200 vehicles for players and USGA staff
• Demonstrated both flexibility and critical thinking when faced with unpredictable challenges and problems while in a professional and fast-paced work environment www.peterjacobsensports.com

Beaverton, Oregon, US

• Supported the operations staff to maximize efficiency and professionalism in preparation for the Eugene Marathon and Safeway Invitational, a private celebrity golf tournament
• Coordinated communications between the Etzel team and the Eugene Marathon staff
• Managed and directed volunteer operations before, during and after events
• Established valuable relationships with various sponsors, vendors, participants and fanswww.etzelagency.com

Portland, Oregon, US

• Developed the first ever social media “Street Team” of volunteers to increase sponsor interaction
• Effective use of social media outlets including Groupon, Facebook, Twitter and Instagram to increase ticket sales, create brand recognition and strategically engage the golfing community
• Created a social media valuation report highlighting the performance and presence of the brand
• Provided consistent branding through the design of publications including player handbooks, advertising collateral, and the tournament map while using Adobe software
• Facilitated client fulfillment while traveling to Wisconsin with the Lexus Fleet Team in preparation of the 2011 U.S. Amateur Open and the 2012 U.S. Women’s Openwww.petersparty.comwww.peterjacobsensports.com

• Generated positive client relations as a result of completing orders with timeliness and efficiency
• Improved operations by designing a new warehouse and organizing the location of products
• Increased sales by managing hundreds of retailers with effective communication of the marketing teamwww.uomarketing.com

Portland, Oregon, US

• Effectively reached public via social media outlets including HootSuite, Facebook and Twitter
• Designed and produced professional quality publications including player handbooks and tournament scorecards
• Communicated with Professional Golfers to write profiles published in the tournament magazine
• Contributed to the content of the tournament website including live-scoring updates
• Traveled to Wisconsin as part of the Lexus Fleet Team in preparation for the 2011 U.S. Amateur Championshipwww.petersparty.comwww.peterjacobsensports.com

Eugene, Oregon, US

• Ensured a successful event by taking part in day-of operations, including pre-race preparation
• Connected with the community through grass roots marketing to inform public about the marathon
• Expanded social media fan base by researching competitors and current running trends
• Created race apparel; involving design and coordination with a local business www.eugenemarathon.com

General, Advanced Placement

B.S. In Business Administration, Sports Business