Drew Guarini Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

Draftline NYC Strategist for Natural Light

Greater New York City Area

• Helping to entirely rebuild Budweiser USA's organic strategy for 2019, including: defining target audiences, establishing a platform-by-platform tone of voice, and creating unique content franchises to execute across.
• With a reconfigured approach, results for 2019 results vs. 2018: increased community conversation (+435% comments across platforms), total engagements (+246% on Twitter, +84% on Instagram), followers (+60,000 on.
• Copywriting provided across Budweiser properties for social media, including Super Bowl LIV campaign and work with the MLB and NBA, along with out-of-home advertising and physical media.

Greater New York City Area

• Driving all phases of Scholastic Parents social media, including copywriting and content selection for calendars, optimizing digital ad spend, correspondence with designers, weekly and monthly analytics reports.
• Increased metrics across platforms year-over-year: Twitter (total engagements +140%, per post engagements +307%), Instagram (followers +444%), and Facebook (managing social campaigns with 2 million in organic reach and.

Greater New York City Area

• Copywriting for Real Art social media and newsletters, along with promotional materials, landing pages, and tradeshow scripts for clients.
• Crafting a weekly “Social Digest” newsletter for clients and subscribers, which highlights the latestdevelopments in the fields of social media and social media marketing.
• Managing company blog, including formulating and writing case studies of past and presentprojects for in-house reference and presentation to existing and potential clients.

Brooklyn, NY

• Develop and execute social strategy for The House of Marley brand, including: Responding to customer service issues, curating content, copywriting for social calendars, newsletters and landing pages, coordinating with.
• Leverage and adapt to social trends while analyzing metrics and setting growth goals.
• Increasing Instagram, Twitter and Facebook following by over 100,000 customers.

Greater New York City Area

• Increased engagement for social accounts, adding 350,000 followers on Twitter and Facebook.
• Monitored page traffic and managed content for site with over 11 million monthly unique visitors.
• Brainstormed story ideas and viral content, live tweeted major events and conferences, created images and headlines for “splashes” and social.

Greater New York City Area

• Aggregated, pitched and wrote pieces on small business, entrepreneurship and new products.
• Entered posts into CMS, SEO and crafted posts for the Twitter and Facebook pages.
• Raised monthly unique page views 500% to over 5 million.

Greater New York City Area

• Managing not for profit’s social media presence on Facebook and Twitter among others.
• Helped build platform from ground-up that has garnered over 1,700 “likes” on Facebook.
• Reaching out to major diabetes bloggers and advocates for interviews and exposure to our message.
• Managing budgets and creating content for Facebook ad campaign from traditional advertisements to Sponsored Stories.
• Writing blog posts on diabetes news, experiences and interacting with Alliance members.

Rockville Centre, NY

• Going out on assignments for the hyperlocal Patch blog network.
• Conducting interviews and writing on local people, places and stories of interest.
• Taking and editing photographs for blog posts.
• Submitting, categorizing and optimizing blog posts in the submission queue for the website.

Greater New York City Area

• Wrote profile pieces and articles on a variety of subjects for publications under the Observer Media Group umbrella.
• Articles published in: NYO Magazine, Observer Philanthropy, Educated Observer and more.
• Fact checking, interviewing, transcribing, proof reading and further research for my own articles as well as those written by fellow interns and head editors.

• Voted Best User Journal in 2007 by a pool of 515,000 Rotten Tomatoes members.
• Blog spotlighted on the front page of RottenTomatoes.com, picked by moderators and owners of the site for weekly rotation with other outstanding journals.

New York, NY

• Researched and logged information for the company, both physical and digital.
• Assistance and work on major television commercial shoots.
• Aided with communication between different production companies through stages of production.

Ba, Cinema Studies, Communications

Activities and Societies: Pi Kappa Alpha Fraternity • Secretary (Spring 2009) • Brotherhood Chair (Fall 2009-Fall 2010) • Pledge Educator.

Education record

Activities and Societies: • Recipient of the International Baccalaureate diploma. • Winner of the International Baccalaureate extended.