Drew Gusfa Email & Phone Number

Ann Arbor, Michigan, United States

Atlanta, GA

• Manage revenue growth, lead sales and marketing initiatives, product line reviews, performance capabilities for $300MM business segment. Serve as direct contact to five merchants, RMM’s, and Pro Sales.
• Deliver consistent double-digit sales increase in core product assortment, new product placement.
• Create and lead a major change initiative that secured placement of dozens of new products and expansion of core products and exclusive test program.
• Gain product placement by conducting successful product line reviews in three major business segments historically dominated by incumbent vendors.
• Manage Sales Analyst
• Pioneer e-commerce (homedepot.com) business from 0 to over $1MM in annual revenue.

Atlanta, GA

• Recruited by president of Stanley Bostitch to lead the $62MM wholesale and co-op channel including Orgill, BlueLinx, ACE Hardware, Do It Best, TrueValue. Directed a national accounts team, field marketing.
• Responsible for contract negotiations, forecasting, annual promotional calendar.
• Managed seven direct reports to grow wholesale division by 11% and reduce returns by 9%.
• Teamed with channel marketing to align and produce sales promotion campaigns.
• Developed trade show product promotions with ACE, DIB, TruValue, Orgill.
• Partnered with BlueLinx to promote a record one-day sale of $1.9M.

Orlando, FL

• Managed revenue growth and distributor incentive programs for IRWIN, Lenox, Bernzomatic, and Rubbermaid Commercial products in industrial channel throughout the Southeast. Reported to Vice President of Sales.
• Increased sales by 28% to $55MM through new product placement and conversions.
• Built a highly productive sales team consisting of direct sales representatives and independent sales representative agency.
• Created an atmosphere for winning and competition that inspired sales representatives to over-perform and think strategically.
• Top region 2004 with four sales representatives completing fiscal year in top seven of 35 reps.
• Managed $80K in annual regional marketing funds to create customer incentive programs and end-user promotions.

Orlando, FL

• Design and execute company sales and product training program to be utilized at corporate and distributor events. Reported to Vice President of Sales.
• Coordinated and executed training events for key accounts.
• Trained new field representatives and worked with reps in underperforming territories.
• Worked closely with product management team to evaluate competing products.
• Reported to Vice President of Sales.

Orlando, FL

• Developed a $6MM territory selling power tools, pneumatics, compressors, generators to construction and industrial distributors.
• National Sales Promotion award 2000
• 1st Place Porter-Cable/Devilbiss national sales contest 2000
• National Sales Promotion award 1999.
• Top Sales award 1999, ranked 1st of 49 District Sales Managers.
• Grand Slam Achievement award 1997.

Orlando, FL

• Sales, marketing, training and service to The Home Depot and Lowes in Florida.
• Ranked first in Southeast region, second in sales growth nationwide.
• Increased product placement in THD and Lowes by building relationships with store management.
• Conducted in-store training events, negotiated product placement in high visibility locations.