Drew Hackleman Email & Phone Number

Seattle, WA, US

Greater Seattle Area

Seattle, Washington, United States

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

Oversee product management for Whitepages Data Services, whose core products include a global Identity Graph of six billion entities, and 10+ high availability, low latency microservice APIs. Responsibilities include designing, executing and monitoring three, six & twelve month product and engineering roadmaps, defining business requirements for Data.

Greater Seattle Area

• Product management lead for the Whitepages’ data engineering teams, responsible for establishing business priorities and setting out plans to deliver against our goals
• Designed and executed a multi-year roadmap to build out the Whitepages’ Identity Graph and established Whitepages as a leader in Phone & Email identity information
• Pioneered Whitepages’ international data expansion, starting from ground zero to having a full suite of global identity products in 3 years, launching (1) global phone & email identity verification (2) global address.
• Brokered data partnerships with >50 companies from billion-dollar multi-national companies to startups
• Expanded Whitepages’ Identity Graph from 300M people and businesses to over 4B entities globally
• Managed the development of a new Spark data ingestion pipeline increasing the throughput and capacity of our Identity Graph from processing two sources per quarter to two sources per month

• Headed two key initiatives for Whitepages: data acquisition efforts across all business units, including product planning, contract negotiation, and product integration, and business development for monetization of.
• Spearheaded, negotiated and managed the integration of the two largest data licensing agreements in the history of WhitePages at the time
• Acquired and managed the Local Business Search monetization partners generating $8M per year
• Successfully launched Pay Per Call advertising initiative, increasing overall Local Business Search revenue 40% year over year
• Tactically positioned WhitePages Local Business Search to reduce risk of revenue loss while maintaining the $8 million/year run rate

• Lead the account management operations from the ground-up for DealPop
• Launched 7 markets over 9 months
• Managed the creation and execution of all daily deals in the core DealPop markets (Seattle, Los Angeles and National)
• Responsible for securing renewals with DealPop merchants
• Established hiring criteria, interviewed and trained new account managers
• Optimized technical interface with product manager to automate operations

• Responsibilities include prospecting and closing new business, as well as building and maintaining strong relationships with existing clients
• Collaborate with clients to establish campaign budgets and goals, and implement these marketing campaigns across our multiple ad formats
• Manage, track and optimize campaign performance to ensure desired ROI results are achieved
• Recognized by clients for providing excellent customer service and business analytics expertise and follow up, resulting in exceptional retention rate and incremental business

• Outbound and Inbound International sales, focusing on the United Kingdom, France, Germany & Israel
• Worked with top tier UK agencies and ad networks, responding to RFPs, obtaining new business & managing current business
• Responsible for managing active ad campaigns to effectively meet both agencies and advertisers' performance goals while also maximizing profitability
• Provided sophisticated marketing data knowledge and expertise to enable effective direct response campaigns using industry knowledge and internal tools to help clients achieve ROI goals
• Established internal processes to allow for increased efficiency within the account management team

• Effectively performed Outbound and Inbound Sales via prospecting and calling on established leads
• Developed strategic partnerships with third party companies to provide comprehensive service, resulting in increased revenues and referral business
• Communicate clients’ needs and recommendations to Product Management and other cross-functional teams to enhance and improve the company’s product offerings
• Effectively managed accounts, campaign implementation, and trained users on using our publisher platform

Bs, Business Administration

Education record