Drew Halford Email & Phone Number

Manage, support, and grow the Regulator Marine market share in the Mid-Atlantic sales territory through dealer support and training and new dealer recruitment. Develop sales training tools for retail teams in the field. Conduct extensive research on competitive products and market share data to identify areas of opportunity. Plan, manage, and market promotional events including boat shows, on-water Demo Days, and fishing tournaments. Support Social Media marketing efforts by providing content and creative direction.

Develop and manage international sales and development in Europe, South America, and Asia. Research and identify new markets, cultivate international business relationships, propose and submit contracts for approval, and train dealers on company process and systems. Develop sales and marketing programs and advise on business plans and strategies to generate brand awareness in new markets. Maintain clear communication with the corporate team, reporting and presenting all plans and strategies to senior management.  Conduct extensive market research in new territories and approach potential dealers about partnering with Malibu; train dealers on products and selling strategies to enhance product knowledge and introduce brand to new markets  Plan and coordinate several trade show events, international competitions, and major company conferences designed to drive business and strengthen brand loyalty  Developed and implemented successful action plans to penetrate markets for both Asia and South America; increased South American Market share to 51% for 2015 Grew Malibu’s influence in Asia by initiating the onboarding of an on-ground sales manager; provide ongoing training and support to the Asia International Sales Manager  Secured Malibu as the Title Sponsor for several major events across international markets through widespread marketing and PR outreach efforts to various industry and media outlets  Established Malibu’s Facebook presence and grew company’s “likes” to over 1,000 in first year Actively involved in the international logistics of product delivery including the customs process for multiple countries; maintain accurate records of all pricing, sales and activity reports, and manage export data for accurate sales reporting Engaged in extensive international travel to over 18 countries

Managed international sales and customer relations within territories of US, Canada, and Puerto Rico for sterilization packaging company. Supervised supply chain and logistics and calculated pricing. Managed and trained distributors’ sales teams (up to 150 associates) across the country. Acquired multi-billion dollar international distributor for innovative product launch in acute care market  Increased company profitability and accessibility by instituting video conferencing and training systems meeting the needs of clients across territories  Designed and wrote content for distributors’ marketing, advertising, and print materials Demonstrated steady 8% annual sales growth in international territory across multiple product lines; consistently met and exceeded sales goals Negotiated several successful GPO contracts and managed FDA 510K clearance process

 Successfully syndicated daytime court TV show to 76% of national markets Acquired international accounts and demonstrated steady sales growth from previous year Attended and managed national and international trade shows; designed marketing materials for trade shows

Charleston, South Carolina Area

 Recruited, screened, and qualified candidates for prospective employment

Greater New Orleans Area

 Responsible for purchasing, supply chain and inventory management, sales analysis, and data reporting Developed innovative marketing and advertising strategies to target local demographic Planned and orchestrated promotional and fundraising events to enhance brand image

Orlando, Florida Area

 Recruited and maintained brand and store sponsorship with major industry corporations Provided research and feedback on product design and performance Extensive trade show, product demonstration, and outside sales experience