Drew Hampton Email and Phone Number

Built out and led the Lifecycle Marketing and User Acquisition teams. In charge of strategy, hiring, budgeting, revamping infrastructure, integration, and building out reporting -Developed user acquisition strategies that resulted in a 4x increase in budget and improved ROI from -20% to 250%-Increased Lifecycle Marketing team’s productivity 5x. Identified opportunities and created processes that allowed us to balance drip campaigns while accommodating hundreds of adhoc requests from city managers and various departments-Collaborated with data team to build out all User Acquisition and Lifecycle Marketing reporting. Responsibilities included identifying key outputs needed, AppsFlyer integration, and building workarounds for missing data-Setup and led cross functional efforts between marketing and seven regional general managers who oversaw all of Spin’s active US markets-Gathered buy in for integrations, product enhancements, consultants, and hiring strategies to improve our marketing efforts for both Lifecycle Marketing and User Acquisition-Point person for multiple key projects with Apple. Responsibilities included presenting strategy, project managing multiple departments, analysis, and reporting performance-Platforms and Vendors: Braze (CEP), Appsflyer, ASA, Google UAC, MuteSix, Facebook, TikTok, contracting agencies

Led all aspects of programmatic display advertising (Prospecting and RMKTG) across all of Chegg’s business units-Managed up to $5M annually; consistently beating goals. Responsibilities included: strategy, optimization, test design, budget management & forecasting, analytics, and presenting planning & retrospective decks to leadership-Led paid marketing strategy for key business unit. Responsibilities include: strategy, managing budgets, forecasting performance, developing strategy, driving team towards performance goals, and presenting bi-annual retrospectives to leadership-Developed and maintained campaign measurement dashboards to ensure campaigns were aligned with marketing KPIs. Digested large amounts of data to identify trends, areas for optimization, and report out easily understood updates-Frequently worked cross functionally, coordinating with as many as 4 external vendors and 5 internal teams simultaneously. Succeeded by developing credibility and relationships with key internal and external stakeholders, managing expectations, and building project trackers to manage and successfully hit our deadlines-Designed and executed multiple incrementality tests across different channels and business units-Worked with Marketing Analytics, Google, and Adobe to help setup Multi-Touch Attribution model-Led weekly team meetings; designed and implemented Kanban board via SmartSheets. Setup adopted by other teams Platforms and vendors: Google Ads, DV360, Criteo, Facebook, Adobe, Yahoo & various publishers

-Oversaw all non SEM paid marketing efforts. Responsibilities included strategy, platform integration, building reporting dashboards, data tracking, optimization, analysis, creative and landing page design, and extensive testing-Increased revenue by 4x, delivering company’s first ever profitable year (at margins above goal) on both Facebook and display. Achieved success by reviewing payout structure across all the business units, understanding the audiences, and identifying areas of opportunity. Presented a proposal to the CEO and CMO to acquire budget for proof of concept -Took over email strategy and operations. Responsibilities included vendor research, inboxing strategy, API rules, IP warming, lead cleansing, audience analysis & segmentation, email development, performance tracking, and testing-Managed and coordinated with several internal and external teams, including our international engineering team, to set up and launch various marketing projectsVerticals AdvertisedHealth Insurance, Medicare, Auto Insurance, Education

SocialWire 10 person start-up specializing in generating and optimizing Dynamic Product Ads on Facebook for E-Commerce companies -Managed and optimized advertising campaigns for SocialWire’s key clients. Increased monthly spend by over 10x-Identified key strategies and product enhancements necessary to scale and improve performanceRoc Nation -Managed $100,000 Perfumes by Rihanna campaign across AdWords, Google Display Network, Facebook, Twitter, and AdRoll. Increased engagement rate by 4.5xOne Kings Lane-Identified several new targeting opportunities

30 person startup specializing in the managing and optimization of Facebook and online display ads.Sr. Manager, Facebook and Display-Manage key Facebook accounts with advertisers and agencies. Provide strategic analysis and insights on campaign delivery and performance, increasing initial investments by more than 10-fold-Oversee all of display operations. Maintain relationships with publishers, advertisers, exchanges, and networks. Worked with engineering to develop Real Time Bidding systems and manage reporting processesManager, Display-Lead display team. Designed new display optimization strategies increasing overall revenue-Revamped end-to-end display campaign setup, resulting in reduced time and enhanced reporting-Managed all aspects of well known e-commerce's advertising campaign totaling over $600,000. Developed processes enabling us to be company's “most nimble partner.” Resulted in advertiser increasing budget by 15-fold-Coordinated and executed complex display campaigns across numerous networks, exchanges, and publishers utilizing elements such as retargeting, real time bidding, data targeting, and contextual targetingAdvertising Associate -Created media plans for several large advertisers including Zynga and Google. Executed complex media buys, increased clickthrough rate by 100%, and cut cost per click by 65%Familiar with the following systems: Facebook Ads, AdWords, DoubleClick, Google Analytics, DFA, DFP, AOL, Yahoo!, MSN, About, Weather.com, Right Media, AdMeld, AdBrite, OpenX, and Rubicon

Among first five members of Internet startup enabling customers to receive price quotes and book appointments for local services. Winner of TechCrunch50 competition. Responsibilities included Marketing, Product Development, and Company Operations.-Developed lead database, integrating it with internal data. Devised strategy and created tools to track the cost and performance of campaigns across all marketing channels and market segments-Determined best marketing mixes and identified previously unknown KPI’s, cutting costs by 30% and reprioritizing core target verticals. Metrics used to help secure $7.4 million in Series A funding-Managed mass email and direct mail campaigns. Directed India based team to acquire customer leads. Successfully minimized lead acquisition costs while building out core target verticals-Built telemarketing team. Responsibilities included recruiting, training, identifying key telemarketing segments, and integrating Salesforce.com CRM with internal lead database-Ran operations for user experience testing. Combined results with SWOT analysis, resulting in key product enhancements

-Point person for troubleshooting payment operation issues in Google Checkout.-Served as liaison between multiple teams in Google Checkout.-Headed up a project resulting in the recovery of $9,000 in accidental payouts to merchants.-Collected outstanding payments from over 300 merchants.

-Ranked in top ten percent of sourcers at Google. Developed new sourcing tactics. Used complex internet searches, datamining, and networking to locate engineering candidates-Trained and mentored new sourcers

-Responsible for budget tracking, scheduling, and coordinating internal and external project teams for eight projects across three jurisdictions-Solved time sensitive construction related issues for multiple communities valued between $10 million and $50 million