Drew Harvey Email & Phone Number

United Kingdom

Melbourne, Victoria, Au

Building on my extensive client-side experience in senior leadership roles, I transitioned to consulting to deliver transformative value to a diverse range of organisations across government, FMCG, and Energy & Utilities. With a particular focus on AI/ML services and accelerators, I’ve helped businesses take significant leaps in advancing their data capabilities, unlocking new opportunities, and deriving immense value from their data.By guiding organisations through the strategic application of AI and Gen AI, I’ve enabled them to solve complex challenges, streamline operations, and make better, data-driven decisions. This consulting work has solidified my reputation as a trusted advisor, driving meaningful and measurable success across industries.

Adelaide, South Australia, Au

As the first CDO for SA Water, I was tasked with assessing the organisation’s readiness for a data capability and maturity uplift. I provided clear guidance to the Executive Team on positioning data as a strategic asset and prioritising investments and initiatives to lay the groundwork for sustainable data-driven transformation.Through extensive collaboration with stakeholders, I gained a clear understanding of the opportunities and challenges, fostering alignment in leveraging data to achieve organisational goals.While my tenure was shorter than anticipated, it reinforced my ability to step into complex environments, rapidly assess business needs, and deliver actionable strategies and the blueprint to drive meaningful change.

Melbourne, Victoria, Au

As business owner for data management, I led a major data transformation initiative to modernise Melbourne Water’s reporting and analytics capabilities. Tasked with building an industry-leading cloud platform, I oversaw the integration of diverse data sources and the migration of the existing on-premise reporting database to the cloud. This enhanced reporting and analytics, delivering significant value to the organisation.Leading a large, cross-functional transformation team, I prioritised investments and initiatives, guided use-case development, and ensured seamless collaboration across internal departments and external vendor teams.This high-impact project required exceptional stakeholder engagement, change management, and communication to align all parties and achieve success. The result was a scalable, quality cloud infrastructure that positioned Melbourne Water for greater data-driven decision-making and future growth.

Melbourne , Victoria , Au

As business owner for data and analytics at NELP, I was tasked with building a reporting and analytics capability from the ground up.I quickly identified a far greater opportunity to collaborate with other government departments under MTIA to develop and deliver a shared data platform that would ensure consistency across departments and deliver scalable efficiencies and cost savings. I provided expert advice and strategic guidance on the direction of this major transformation initiative, ensuring alignment with broader governmental priorities while addressing NELP’s immediate reporting needs.Balancing competing priorities, I delivered timely reporting and analytics solutions for NELP while contributing to the development of a scalable, cross-departmental platform. This role required the same high-level stakeholder engagement, change management, and project management skills that have been central to my career, reaffirming my ability to navigate complex environments and drive data transformation initiatives that deliver long-term value.

Docklands, Victoria, Au

I stepped into a parental leave role with the primary goal of providing stable leadership for the market research, insights, and analytics teams.Beyond maintaining continuity, I focused on improving the quality and value of insights delivered to the business, with a particular focus on supporting the growth and optimisation of the MYER online shopping portal and MYER One loyalty program.I also worked to uplift the team’s capabilities, ensuring they could deliver more accurate and actionable insights to drive business outcomes in a highly competitive retail environment. This role showcased my ability to lead in fast-paced environments while enhancing the organisation’s ability to leverage data for strategic decision-making.

Docklands, Victoria, Au

Brought in to address critical business challenges, commencing with the urgent need to tackle high customer churn rates for Shell Card.I led the design and implementation of a sophisticated predictive churn model using structured and unstructured data, launching Viva Energy’s first cloud environment to operationalise the solution. This model continues to deliver significant business value by identifying at-risk customers and improving retention rates.Building on this success, I spearheaded the development of an app-driven product offering fuel discounts to customers of partner organisations, driving increased fuel volumes and visitation rates at Coles Express. This pioneering and complex solution – the first of its kind in Australia – secured CEO approval and achieved significant success upon launch, boosting Viva Energy’s retail business.These major data transformation initiatives demonstrated my ability to lead high-impact projects to implementation and drive value for the organisation.

Knoxfield, Victoria, Au

I single-handedly built the reporting and insights capability, providing the data and market intelligence needed to support a highly complex and strategic initiative: the launch of battery-operated products into the Australian market. This involved navigating the delicate balance of protecting petrol-driven product sales while capturing new market segments for battery products.I delivered actionable insights across pricing, customer segmentation, and margin optimisation to ensure sales and profit targets were met. Additionally, I enhanced CRM capabilities and reporting infrastructure to support increased sales volumes through the dealer network.This role highlighted my versatility and ability to dive into the details, leveraging my deep expertise in data, reporting, market research, and CRM systems. By rolling up my sleeves and delivering a robust capability uplift, I drove measurable results that supported both short-term goals and long-term business growth.

Melbourne, Victoria, Au

I led a team of 10 delivering transformative data initiatives in a fast-paced, high-pressure environment.Partnering closely with General Managers across the business, I spearheaded over 200 tailored reporting and analytics solutions that significantly improved visibility, accuracy, and decision-making capabilities. I recruited and mentored analysts and finance business partners into my team, fostering a collaborative and high-performing culture. We tackled critical business challenges, including customer churn, retention, and next-best-product recommendations, while building out the cloud environment to integrate new data sources.This role exemplified my ability to lead from the front, align data strategies with business goals, and drive meaningful change through stakeholder engagement, robust reporting, and a focus on business outcomes.

Sydney, Nsw, Au

I led a critical transformation project for the organisation, seamlessly migrating the company’s reporting solution from Nielsen to Aztec. With over 500 users nationwide relying on accurate sales data for daily decision-making, this project was pivotal to Lion’s operational success.I ensured a smooth transition by collaborating closely with both the outgoing and incoming providers, holding them accountable for delivery while maintaining strong relationships. I also prioritised user readiness, implementing comprehensive training to ensure all category and marketing managers were fully equipped to use the new solution from day one.This role showcased my expertise in managing complex transitions, aligning stakeholders, and delivering robust, user-focused reporting systems essential to business continuity.

New York, Ny, Us

As a Nielsen consultant, I delivered comprehensive training on the company’s extensive product suite to retail clients, including major supermarket chains and FMCG suppliers. I worked closely with product, category, marketing, and finance teams to ensure they were equipped to analyse data and build reports effectively, maximising the value of Nielsen’s exemplary tools.Leading classroom sessions and providing one-on-one support, I helped clients design reports and build confidence in using the platform for critical decision-making.This role honed my ability to communicate complex concepts clearly, to build user confidence, and to guide users through change and the adoption of new tools, ensuring they felt supported and empowered to succeed.

Melbourne, Victoria, Au

I led a comprehensive data transformation, overseeing all aspects of data, the CRM, and market research during a period of significant organisational change. I upgraded and enhanced CRM capability, deployed a new data warehouse, and delivered over 30 transformation projects and 100 process improvement initiatives. Additionally, I launched Vanguard’s first data governance program, conducted a data quality audit that drove major improvements, and established a dedicated data quality function.Working closely with Sales, Marketing, and Customer Service teams, my initiatives enhanced operational efficiency, improved data reliability, and directly contributed to a 5% increase in Funds Under Management (approximately $200 million at the time).As the driving force behind these achievements, I demonstrated exceptional leadership, strategic vision, and the ability to deliver transformative results in a fast-paced and high-stakes environment.

Melbourne, Vic, Au

I launched a groundbreaking marketing initiative for the Coles Group, leveraging the company’s vast point-of-sale and flybuys loyalty data to drive revenue growth and enhance supplier partnerships. I developed and launched an innovative supplier-funded marketing program that allowed suppliers to target customer segments, promoting their products while adhering to privacy standards and avoiding offer fatigue.This program was a win-win, boosting sales for suppliers and the Coles Group alike. Using analytical methods such as RFM segmentation, basket analysis, and propensity modelling, I was able to support all of the Coles sub-brands (Target, Kmart, Liquorland, etc.) to drive sales. While based within the Marketing Group, typically perceived as a Cost Centre, this initiative made a positive financial contribution to the budget, providing opportunities to fund other marketing activities.This role highlighted my ability to focus on business objectives, build innovative programs, deliver measurable results, and create strategic value for both the business and its partners.

Master Of Marketing

Bsc Hons, Statistics, Pure Mathematics And Computer Science

Certificate, Leading Safe 4.6 (Scaled Agile Framework)

Certificate, Advanced Minitab

Certificate, Direct Marketing Modelling And Statistics