Growth marketer building digital frameworks, user experiences and omnichannel campaign messages with a passion for disruptive products, emerging markets, and corporate social responsibility. An early Papa & Barkley employee with deep experience developing and launching new brands and products, building digital marketing engines, and navigating hypergrowth markets alongside founders, C-Suite, and VP level team members. Multidisciplinary, passionate and always eager to learn. 1% for the Planet champion.Extensive experience with the regulated cannabis marketplace, delivering education-forward, permission-based marketing. Experienced CBD eCommerce and cannabis delivery direct-to-consumer (DTC) performance marketer. B2B sales team partner driving dispensary sell-through via menu product assortment and promoted positions (GMV), and deliver campaign messages across directories: Weedmaps, Leafly, Jane, Treez, and Dutchie. Creative + Performance: Strategic campaigns, creative briefing, analytics and conversion optimization. Collaborate with the VP of Creative, in-house and contract designers to deliver and optimize channel creative. Performance recaps and strategic coordination with the VP of Ecomm. Experienced with Google Analytics (UA + GA4), Amplitude, Mixpanel. Channel Development + Optimization: Experienced acquisition and retention marketer across email (Klaviyo, Iterable, Braze), SMS, Search Engine Optimization (SEO), Google PPC, Search Engine Marketing (SEM), display, podcasts, paid social, and direct mail. Web Development + Digital Stack: Digital roadmap development. Oversaw launch of new headless websites with Craft CMS for efficient publishing and cross domain traffic referral, reducing stack and contractor costs. Experienced with Wordpress, Shopify, Craft CMS and building platform ecosystems to deliver marketing / UX goals. Product + Project Management: Sprint development and project managing overseas development teams and domestic agency partners to build, maintain and optimize digital stack. Experienced with Asana, Wrike and Jira project management software. Digital stack experience with Segment, Shopify, Smile.io (Referral & Points), Loyalty Lion, Trustpilot (Customer Reviews), Yotpo, Twilio, Zendesk (Customer Success), JustUno, Osano (California Consumer Privacy Act, CCPA), ReCharge (Subscription).Agency Partnerships + Business Development: Experience interviewing, onboarding and managing agency partners for paid channels and web development. Business development with Google, Lucyd, Bukwild, Hawke Media, Mediajel.