Collaborating with CEO to develop scaled GTM across sales development, partnerships and sales.

WASOME Digital is a strategic partner helping our clients get the most out of their content, and measure the results. We drive content and channel strategies with executive teams and provide enablement and guidance for execution.Over the years we have led conferences, workshops, and custom engagements to help strategists and execution teams come together to build winning processes, and implement technical solutions.As CEO, I help C-level leadership understand their internal processes, and how we can maximize their output, and increase effectiveness through technology architectures.

Instrumental in shaping and scaling the account management function at Copy.ai. As one of the first four Account Directors, I established and refined processes that drove significant account growth, accelerated deal cycles, and increased Average Contract Value (ACV).My strategic approach not only enhanced client relationships but also positioned the company for long-term success by aligning sales strategies with broader organizational goals.Worked with senior client leaders to define strategic process improvements through integrating technical processes with AI solutions.Managed client partner teams to increase productivity and adoption of GenAI processes.

Managed the strategy and execution for Cloudinary's Solution Integrator relationships.Engaged in strategic collaborations with top-tier solution partners, including Accenture, Publicis Sapient, and WPP Group. Spearheaded initiatives to enhance revenue streams and drive operational efficiencies by optimizing visual media processes.Collaborated with C-level executives across partner accounts to ensure mutually beneficial go-to-market strategies and execution.Advised partners on technical architecture for media processes and managed teams across Cloudinary and our partners to build that architecture.My leadership in developing and managing these key partnerships was pivotal in aligning partner strategies with our business objectives, resulting in significant growth and strengthened market presence.

Managed the hiring of US Solutions Engineers and developed onboarding program. Organized team initiatives to improve processes and drive higher conversion rates through solution demos.Led efforts to address complex asset management challenges for prospective customers, providing visionary technical solutions that enhanced their operational efficiency. I supported a team of Account Executives in driving significant revenue growth, leveraging my deep expertise to secure high-value deals.Played a key role in shaping the product roadmap by offering strategic insights to the Product Management team, ensuring alignment with market needs.Collaborated with the Business Development team to educate and engage both existing and prospective solution integration and technology partners, fostering strong alliances that contributed to the company’s long-term success.

Managed cross functional project teams to deliver technical solution architecture plans and solutions demos.Supported sales team across North America for Adobe Experience Cloud. Provided insights for prospective clients in strategy, implementation, and managing Digital Marketing solutions.Delivered recommended digital infrastructure plans to enable revenue, conversion, and engagement growth for Adobe customers.Worked with McDonald's on digital transformation project that consumers experience today across app, in store kiosks, digital menu boards, SMS and other channels. Developed and delivered A/B testing and personalization plan for global roll-out.

Worked with Fortune 500 clients to optimize ecommerce conversion across web sites and interactive campaigns.Global Adobe Recommendations Subject Matter Expert. Adobe Recommendations provided ML capabilities for merchandising and personalization of product and content recommendations. As Global SME, I deployment roadmaps, and training materials for Adobe's Global Services organization.Managed project teams to create enablement plans and deliver enablement materials according to project deadlines. Additional accomplishments:• Led web analysis and reporting for enterprise level clients• Worked with Director level management to create and execute conversion and marketing optimization and analytics strategies• Worked with cross-functional teams to create governance and process standardization for testing and optimization with enterprise clients• Defined key success metrics and KPIs with cross-functional stakeholders• Clients include: Transamerica, Lenovo, Toyota, Ford, StubHub, Kohl's, Verizon Wireless, Hyatt Hotels and other leading global brands

Developed and executed a comprehensive marketing and communications strategy for a start-up jewelry and apparel company, driving an 86% increase in sales. Spearheaded the brand's public relations efforts, crafting and distributing all press releases to elevate brand visibility.Led the digital transformation of the company’s online presence, including a complete redesign of www.skeletalmetal.com. This initiative resulted in a 100% increase in conversion rates and a significant boost in daily unique visitors. Leveraged data-driven insights to optimize user experience and improve site performance.Directed the development and execution of the company’s data strategy, focusing on the integration of customer insights, sales analytics, and market trends to inform strategic marketing decisions and drive sustained business growth.Oversaw the creative direction for the brand, including supervising photo shoots. Managed the Skeletal Metal mountain bike and BMX teams, integrating sponsorship and brand activation strategies to enhance market reach and customer engagement.

Created internet lead management solutions for automotive dealerships. Developed and executed internet and email marketing campaigns to drive showroom traffic and increase sales.

As part of the leadership development program, I worked across several roles at Ford Motor Credit’s Henderson Business Center. Roles included, loss prevention, skip investigations, and managing a team of eight customer support representatives.

Developed and executed business development plan for territories across California and Nevada inclusive of 38 Ford, Lincoln-Mercury and Mazda retailers.Created strategy for remote dealer relationship management across the Western US. Rolled out strategic plan with Dealer Account Managers across those markets.Managed team of dealer finance support staff in ensuring process efficiency. Led scrum team effort to reduce time spent responding to ad-hoc requests from field Ford Credit representatives.

Strategic leader for multiple territories of Ford and Lincoln Mercury dealerships. Responsible for go to market across independently owned dealerships and ensuring alignment of marketing, inventory, and sales processes.Managed CRM processes across multiple internal Ford groups to ensure high quality delivery of digital engagement strategies.Worked with national product management team for Lincoln Town Car end of life strategy.Developed and implemented Hurricane Katrina recovery plan for Lincoln Mercury distribution network in New Orleans and Mississippi Gulf Coast area. Plan included market analysis, marketing planning and implementation, and distribution strategies.