- Responsible for pitching, writing and editing content across a range of channels, including blog posts, white papers, case studies, infographics and product collateral- Spearheaded content efforts around product launches, client communications, thought leadership, top-of-funnel content and awards submissions- Oversaw relationship with vendor of industry analysts and regularly collaborated with executive leadership to provide updates and drive company awareness of vendor-related recognitions and projects- Collaborate with members of Marketing team to evaluate and optimize content assets, increase campaign effectiveness, lead generation and conversion rates

- Assist in the development of solution marketing materials, news releases and presentations--specifically in creation of copy that reflects the company's offerings in a clear, compelling, and consistent way- Implement a content marketing plan that engages manufacturer and provider stakeholders and showcases the company's expertise and value through practical insights (e.g. white papers, case studies, webcasts, podcasts, videos, etc.)- Maintain website and create new pages and content as needed to promote the brand- Support the tactical execution and evaluation of marketing communication programs to achieve department goals- Develop an internal communications strategy, working with senior executives, members of the human resources team and departmental managers- Support the company's proposal process in response to pharmaceutical manufacturer requests for proposals (RFPs)

- Created long- and short-form B2B technology content (whitepapers, e-books, case studies, etc.)

- Spearheaded PR content execution to increase overall company awareness & brand reputation - Oversaw strategic planning of content to ensure alignment with monthly corporate objectives- Generated over 700 sales leads, 2,500 website views & $600,000+ in revenue through created content

- Coordinated & maintained website, social media, paid, email & inbound marketing campaigns - Produced copy for all content, including brochures, educational materials, whitepapers, e-books, etc.- Developed, executed & managed new content across web, print & social channels

- Research, write, edit and proof all levels of copy for all online, offline, external and internal needs- Develop success stories that include Voice of Customer (VOC) written case studies and video testimonials- Coordinate social media programs that ensure appropriate messaging is executed online

- Provided wall-to-wall coverage of four SEC teams and assisted with conference-wide news- Published 1,062 articles in five-month span in which website accumulated more than 150 million views as the SEC's largest online publisher- Appeared on radio in multiple Southeastern markets, including ESPN 730 AM in Charlotte, N.C.- Selected by management as recipient of Saturday Down South’s Column of the Year

- Collaborated with Marketing and other departments to ensure content aligned with marketing initiatives- Extended Publix brand to customers through social media interaction and resolution of customer issues- Planned and produced daily content via Publix social media platforms and blog to build loyal community- Generated reports on social media analysis and company impact as needed by department managers

- Conducted interviews with collegiate coaches and athletes, including top high school recruits- Contributed more than 150 articles combined on website and Gator Country Magazine- Responsible for football and basketball analysis and provided on-site coverage of SEC football games

- Supervised staff of 10 editors and more than 20 writers for weekly newspaper- Coordinated with Alabama Web Press and local businesses to ensure quality and placement of ads- Oversaw weekly design, content creation and editing processes