Drew Langenberg Email & Phone Number

St. Louis, MO, US

St. Louis, MO, US

• Engineer Marketing and firm data across multiple vendors and platforms to enable robust, accurate reporting across marketing channels and throughout the client journey.
• Build engaging, tailored and dynamic dashboards in multiple platforms including: Tableau, Datorama, Excel, Google Data Studio
• Collaborate with teams across Edward Jones to develop reporting that: demonstrates ROI, measures performance against specific benchmarks, drives innovation and supports an unparalleled client experience.
• Coach marketing business leaders to develop effective measurement plans and metric targets for marketing initiatives and channels.
• Leverage strong relationships with leaders and colleagues to prioritize work - balancing delivery of short-term needs with long-term goals.
• Present highly technical information to non-technical audiences and senior leaders in a way that’s clear, concise and impactful.

Wildwood, MO, US

Chesterfield, Missouri, US

• Led experimental campaign that generated revenue equaling more than double the campaign spend.
• Support campaigns that have brought more than 10,000 new patients to Mercy and saved at least three lives.
• Acted as change agent by demystifying and creating excitement among senior leaders for a strategic realignment from reaction-based marketing toward proactive, data-driven marketing.
• Collaborate across departments to align marketing and operational strategies with defined goals and key performance indicators.
• Transform research and analytics into actionable, compelling insights.
• Interpret weighted real-estate models to determine potential marketing effectiveness for underperforming locations.

Chesterfield, Missouri, US

• Participated in Mercy-wide team to improve creative process that successfully reduced the number of “rush” creative jobs from 95% to 5%.
• Collaborated with operational leaders to ensure marketing alignment with operational goals.
• Managed creative projects to ensure delivery on time and on budget.
• Wrote compelling copy for print, digital, social and broadcast based on strategies and audiences in multiple communities.
• Created new photography scheduling system to improve collaboration, streamline communication with clients, reduce response time and cut down duplicate work.
• Conducted interviews and wrote scripts for online video content.

St. Louis, MO, US

• Analyze data to inform targeted marketing efforts and report on ROI.
• Analyze raw registration data and advise development of strategic marketing plans to increase race registrations.
• Gather and analyze publicly-available market and competitor data on race registrants.
• Prepare data visualization for organization president and marketing director to present data/strategy to GO! St. Louis board.
• Train staff members on marketing strategy and tactics, and to use analytic tools.
• Advise on most effective timing and cost-effective channels to reach target audiences.

• Led a team of four officers and 26 leaders from PRSA chapters across the Midwest.
• Guided development of annual strategic plan, goals and budget.
• Conducted voice of consumer research via interviews with chapter presidents to shape strategy.
• Created operational cadence calendar to improve continuity.
• Developed improved leadership training for new officers.
• Created continuity documents and procedures to ensure smooth board transitions.

• Proposed and passed a bylaw amendment on the floor of the international Leadership Assembly.
• Led team of four officers and 11 chair persons to develop and execute against a strategic plan.
• Achieved all board goals and exceeded all financial goals.
• Halted shrinking membership numbers, compiled data on drivers of churn and event attendance.

St Louis, Missouri, US

• Achieved marketing goals by effectively managing marketing and advertising budget.
• Wrote, designed and laid out FOCUS brand standards guide.
• Developed content strategy and content for organization website.
• Researched and implemented strategies for search engine and social media optimization.
• Planned and oversaw execution of FOCUS St. Louis' social media guidelines and strategy.
• Presented marketing efforts and outcomes to FOCUS Board of Directors monthly.

Billed "Wine of the Month Club" members and coordinated the pickup or delivery of their wine.Coordinated all holiday shipping.Listened to customers to help them find the best wine or cheese and to help them have an excellent shopping experience.

Albuquerque, NM, US

• Used viewer research to inform story selection and timing.
• Developed original story ideas, researched and wrote stories of interest to viewers.
• Selected stories for use on air from wire services, video services, other news team members, viewer call-ins, scanner traffic and news releases.
• Edited stories developed by reporters and other producers.
• Directed video editors, graphic designers and production crew members.

• Increased market share lead of #1 rated morning news show.
• Used viewer research to inform story selection and timing.
• Developed original story ideas, researched and wrote stories of interest to viewers.
• Selected stories for use on air from wire services, video services, other news team members, viewer call-ins, scanner traffic and news releases.
• Edited stories developed by reporters and other producers.
• Directed video editors, graphic designers and production crew members.

B.A., Communication

M.S., Broadcast Journalism