• Engineer Marketing and firm data across multiple vendors and platforms to enable robust, accurate reporting across marketing channels and throughout the client journey.• Build engaging, tailored and dynamic dashboards in multiple platforms including: Tableau, Datorama, Excel, Google Data Studio• Collaborate with teams across Edward Jones to develop reporting that: demonstrates ROI, measures performance against specific benchmarks, drives innovation and supports an unparalleled client experience.• Coach marketing business leaders to develop effective measurement plans and metric targets for marketing initiatives and channels.• Leverage strong relationships with leaders and colleagues to prioritize work - balancing delivery of short-term needs with long-term goals.• Present highly technical information to non-technical audiences and senior leaders in a way that’s clear, concise and impactful.• Collaborate with other teams, including: Compliance, Legal, IS and Data Stewardship to deliver results on large, firm-wide initiatives around data privacy and technology implementation, among others.• Design website tagging taxonomy, in collaboration with vendors, to ensure data collected can effectively measure business outcomes.• Guide web developers across multiple websites through implementation of data layers and tags to enable measurement of user journeys.• Design, evolve and maintain an ecosystem of dashboards to reduce Analytics workload and improve self-service access for stakeholders.• Coach peers to adopt new technology platforms and processes in alignment with their development goals.• Influence senior leadership decision making around measurement strategies.• Highly skilled with: Tableau, Tableau Prep, Datorama, Google Analytics, Google Tag Manager, Excel, VBA, Workfront• Skilled with: R, Python, SQL, Google Data Studio, Google Cloud Platform Admin, Power BI• Knowledgeable in: Google Big Query, HTML, Hadoop, Jira, ContentSquare

• Led experimental campaign that generated revenue equaling more than double the campaign spend.• Support campaigns that have brought more than 10,000 new patients to Mercy and saved at least three lives.• Acted as change agent by demystifying and creating excitement among senior leaders for a strategic realignment from reaction-based marketing toward proactive, data-driven marketing.• Collaborate across departments to align marketing and operational strategies with defined goals and key performance indicators.• Transform research and analytics into actionable, compelling insights.• Interpret weighted real-estate models to determine potential marketing effectiveness for underperforming locations.• Develop data-driven marketing strategies to connect patients with services.o Regional and local strategies cover five communities with five hospitals and more than 300 physician clinics covering more than 40 service lines.o Data includes: market opportunity, voice-of-consumer research, patient personas, operational capabilities, service profitability and payer mix.• Collaborate with other teams, including CRM, digital, social media and creative to develop targeted omnichannel marketing campaigns.• Suggest attribution and measurement strategies for campaigns (first touch/last touch attribution, contribution margin, net revenue, new patients, leads, conversions, etc.).• Adjust tactics based on market or operational changes and campaign results.• Use Tableau to access and analyze campaign effectiveness.• Present highly-technical information to non-technical audiences and senior leaders in a way that’s clear, concise and impactful. • Developed tools and dashboards in Excel to improve team efficiency and communication, and data accuracy in presentations to senior leaders. o Dashboards employed advanced formulas and Visual Basic programming in a relational database model to marry transactional and client background information.

• Participated in Mercy-wide team to improve creative process that successfully reduced the number of “rush” creative jobs from 95% to 5%.• Collaborated with operational leaders to ensure marketing alignment with operational goals.• Managed creative projects to ensure delivery on time and on budget.• Wrote compelling copy for print, digital, social and broadcast based on strategies and audiences in multiple communities.• Created new photography scheduling system to improve collaboration, streamline communication with clients, reduce response time and cut down duplicate work.• Conducted interviews and wrote scripts for online video content. • Negotiated photography vendor contract and managed relationship.• Planned and executed large-scale co-worker events across three communities, netting thousands in charitable donations.• Activated sports team sponsorships, including the St. Louis Cardinals to achieve maximum ROI.• Designed and executed strategic communications campaigns for events, including “street team,” medical support and ads.• Ensured marketing and PR efforts are compliant with applicable laws (HIPPA, Stark, Anti-kickback, etc.).

• Analyze data to inform targeted marketing efforts and report on ROI.• Analyze raw registration data and advise development of strategic marketing plans to increase race registrations.• Gather and analyze publicly-available market and competitor data on race registrants.• Prepare data visualization for organization president and marketing director to present data/strategy to GO! St. Louis board.• Train staff members on marketing strategy and tactics, and to use analytic tools.• Advise on most effective timing and cost-effective channels to reach target audiences.• Provide guidance on tools to measure campaign return on investment.• Train key staff to use Google Analytics.

• Led a team of four officers and 26 leaders from PRSA chapters across the Midwest.• Guided development of annual strategic plan, goals and budget. • Conducted voice of consumer research via interviews with chapter presidents to shape strategy.• Created operational cadence calendar to improve continuity.• Developed improved leadership training for new officers.• Created continuity documents and procedures to ensure smooth board transitions.

• Proposed and passed a bylaw amendment on the floor of the international Leadership Assembly.• Led team of four officers and 11 chair persons to develop and execute against a strategic plan.• Achieved all board goals and exceeded all financial goals.• Halted shrinking membership numbers, compiled data on drivers of churn and event attendance.

• Achieved marketing goals by effectively managing marketing and advertising budget.• Wrote, designed and laid out FOCUS brand standards guide.• Developed content strategy and content for organization website.• Researched and implemented strategies for search engine and social media optimization.• Planned and oversaw execution of FOCUS St. Louis' social media guidelines and strategy.• Presented marketing efforts and outcomes to FOCUS Board of Directors monthly.• Wrote, designed and laid out FOCUS brand standards guide.• Hired and supervised marketing interns.

Billed "Wine of the Month Club" members and coordinated the pickup or delivery of their wine.Coordinated all holiday shipping.Listened to customers to help them find the best wine or cheese and to help them have an excellent shopping experience.

• Used viewer research to inform story selection and timing.• Developed original story ideas, researched and wrote stories of interest to viewers.• Selected stories for use on air from wire services, video services, other news team members, viewer call-ins, scanner traffic and news releases.• Edited stories developed by reporters and other producers.• Directed video editors, graphic designers and production crew members.

• Increased market share lead of #1 rated morning news show.• Used viewer research to inform story selection and timing.• Developed original story ideas, researched and wrote stories of interest to viewers.• Selected stories for use on air from wire services, video services, other news team members, viewer call-ins, scanner traffic and news releases.• Edited stories developed by reporters and other producers.• Directed video editors, graphic designers and production crew members.