Driving growth for B2B/B2C (EdTech) services, I use data-driven insights to develop and execute growth plans, collaborating across teams to achieve common goals.In my current role, I get to blend my passions for music, and education as a Growth and Retention Account Manager at Soundtrap by Spotify. I consider myself a recovering music educator turned creative strategist: I excel at building consensus and cutting through ambiguity to develop and execute strategic plans that maximize business results. My ability to synthesize product data, user research, and industry analysis helps me identify real problems that drive customer and business value. My previous role as a Retention Manager at Spotify for Education equipped me with the skills to design and implement a successful customer retention and win-back program. By analyzing data, uncovering trends in engagement metrics, and conducting user interviews, I was able to build and execute a retention and win-back strategy that contributed to a $6.5 million ARR and an 80% net retention rate.My experience as a founder and owner of The Busy Band Director, an e-commerce resource for music and band educators, has provided me with valuable skills in digital marketing, project management, and content creation. By utilizing a digital strategy that combined organic online marketing and paid online advertising, I grew my audience to over 4,000 followers and 2,800 subscribers, resulting in $52,545 in sales (while maintaining full-time teacher responsibilities).Moving forward, I am eager to utilize my passions for music, storytelling, and education to help companies tell compelling stories about how their product or service positively creates customer transformations. I am interested in emerging technologies and services that leverage automation/artificial intelligence/machine learning to streamline processes and workflows and look forward to utilizing my skills in product management or product marketing to drive growth and retention in a SaaS B2B or DTC subscription model.