Proven and dedicated media and marketing Director with over 7 years of experience leading strategic, tactical, and integrated media planning across numerous verticals. Throughout my career, I have led full-funnel, omni-channel media planning across all channels (Linear Television, OTT, CTV, OLV, Display/Mobile, Programmatic, Audio, Social, Search, Retail, Influencer, and Out-Of-Home).As a trusted client leader and relationship builder, I have delivered historic highs for my clients in media effectiveness, revenue, and ROI. I have managed lines of business exceeding $250MM+ annually and have worked with clients to strategically optimize budget and channel mixes to deliver business results. As an experienced manager, I have overseen and led teams of 6+ throughout my career and cultivated, retained, and promoted top talent.
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Account ManagerWalmart ConnectHoboken, Nj, Us -
Account ManagerWalmart Connect Sep 2024 - PresentHoboken, New Jersey, United States -
Director, Business SolutionsHorizon Media Jan 2024 - May 2024New York, New York, United States• Directed team of 3 in Video, Audio, Digital, Social, Programmatic, Search, and Affiliate media planning • Oversaw strategic cross-product digital marketing & direct-to-consumer media initiatives for 15+ products• Developed eCommerce & retail media partnerships and recommendations for 5x retails (Amazon, Target, Walmart, Costco, & Home Depot)• Amplified 50+ pieces of content through Paid & Organic Social media on Meta, TikTok, & Pinterest -
Associate Director, Business SolutionsHorizon Media Mar 2022 - Jan 2024• Led team of 6 in strategic full-funnel media planning and client management and promoted 3 team members in 2023• Produced record-breaking ROI of $1.71 through budget optimizations and sales forecasts via Media Mix Modeling• Eliminated 160+ hours of waste annually through meticulous quarterly project and process audits • Assisted Executive Vice Presidents in teaching 75+ new hires in competitive research training 3-times per year • Optimized $250MM+ annual media campaigns through monthly and quarterly attribution analysis and reporting
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Supervisor, Business SolutionsHorizon Media Nov 2020 - Mar 2022• Supervised, trained, and led a team of 2 Assistants and 2 Strategists in National and Local omni-channel media planning• Delivered two highest sales quarters in Sleep Number history in Q1’21 and Q3’21• Pioneered annual NFL planning and drove 4 highest single day search lifts in brand history during 21/22 NFL season
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Senior Brand Strategist - Sleep NumberHorizon Media Jul 2019 - Nov 2020• Negotiated $16MM+ in non-cancellable media relief in 1H’20 due to COVID-19• Increased profit +38% / +$1MM over initial 2H’20 forecasts through rigorous $100M+ media reinvestment campaign
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Brand Strategist - Burger KingHorizon Media Jul 2018 - Jul 2019• Served as main point of contact for local media plans, Nielsen competitive analysis, reporting, and media attribution• Planned 100+ local market tests for new products and promotions in over 50+ markets • Drove 250%+ WoW ‘Impossible Whopper’ sales through an omnichannel media test in St. Louis and Miami
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Assistant Brand Strategist - Burger KingHorizon Media Jul 2017 - Jul 2018New York, New York, United States• Planned 100+ local market tests for new products and promotions in over 50+ markets • Won Best Presenter and Best Group Presentation in company-wide entry-level training program, Media 101
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General Education MentorKean University Jun 2014 - Jul 2017Union, Nj• Served as a member of the selection committee to hire, train, and lead 15 new employees each year• Led a team of 32 employees in customer service training, student mentoring, and project management• Conducted presentations to incoming students, families, and faculty at Open Houses twice every semester• Promoted student involvement in campus events and community service projects through email marketing• Established communication with students about campus activities through flyers and email promotions -
Teaching AssistantKean University Jun 2014 - Jul 2017Union, Nj• Assisted teaching 60 students in the fall and spring semesters in Kean University’s freshmen seminar course • Collaborated with faculty to develop lesson plans, create group activities, and lecture on applied topics• Provided students with academic advisement on academic majors, class registration, and academic progress
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Assistant Operations ManagerBohemian Raspberry Mar 2014 - Sep 2015Westfield, Nj• Trained new employees in financial duties, store upkeep, and customer relationship management• Oversaw and led a team of 15 employees through the assignment of projects and work schedules• Implemented lean operations through waste reduction and the 5S Model• Evaluated customer satisfaction through Likert Scale surveys
Drew Macdonald Education Details
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Kean UniversityMarketing
Frequently Asked Questions about Drew Macdonald
What company does Drew Macdonald work for?
Drew Macdonald works for Walmart Connect
What is Drew Macdonald's role at the current company?
Drew Macdonald's current role is Account Manager.
What schools did Drew Macdonald attend?
Drew Macdonald attended Kean University.
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Drew Macdonald
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